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Description
When consumers make experiential purchases, they often have to decide between experiences that contain many or few features. Contrary to prior research demonstrating that consumers prefer feature-rich products before consumption but feature-poor products after consumption, the author reveals a reversal of this effect for experiences. Specifically, the author hypothesizes and finds that consumers prefer feature-poor experiences before consumption (a phenomenon denoted as `feature apprehension') but prefer feature-rich experiences after consumption. This feature apprehension occurs before consumption because consumers are concerned with the uncertainty associated with attaining a satisfying outcome from the experience. Manipulating the temporal distance with which consumers view the experience can attenuate this effect. Additionally, locus of control and social signaling moderate consumers' post-consumption preference for feature-rich experiences. The author proposes several recommendations for consumers and providers of experiences.
ContributorsMiller, Chadwick Justin (Author) / Samper, Adriana (Thesis advisor) / Mandel, Naomi (Thesis advisor) / Sinha, Rajiv K (Committee member) / Arizona State University (Publisher)
Created2015
Description
Concern regarding the quality of traffic data exists among engineers and planners tasked with obtaining and using the data for various transportation applications. While data quality issues are often understood by analysts doing the hands on work, rarely are the quality characteristics of the data effectively communicated beyond the analyst. This research is an exercise in measuring and reporting data quality. The assessment was conducted to support the performance measurement program at the Maricopa Association of Governments in Phoenix, Arizona, and investigates the traffic data from 228 continuous monitoring freeway sensors in the metropolitan region. Results of the assessment provide an example of describing the quality of the traffic data with each of six data quality measures suggested in the literature, which are accuracy, completeness, validity, timeliness, coverage and accessibility. An important contribution is made in the use of data quality visualization tools. These visualization tools are used in evaluating the validity of the traffic data beyond pass/fail criteria commonly used. More significantly, they serve to educate an intuitive sense or understanding of the underlying characteristics of the data considered valid. Recommendations from the experience gained in this assessment include that data quality visualization tools be developed and used in the processing and quality control of traffic data, and that these visualization tools, along with other information on the quality control effort, be stored as metadata with the processed data.
ContributorsSamuelson, Jothan P (Author) / Pendyala, Ram M. (Thesis advisor) / Ahn, Soyoung (Committee member) / Arizona State University (Publisher)
Created2011
Description
The ability to detect and appropriately respond to chemical stimuli is important for many organisms, ranging from bacteria to multicellular animals. Responses to these stimuli can be plastic over multiple time scales. In the short-term, the synaptic strengths of neurons embedded in neural circuits can be modified and result in various forms of learning. In the long-term, the overall developmental trajectory of the olfactory network can be altered and synaptic strengths can be modified on a broad scale as a direct result of long-term (chronic) stimulus experience. Over evolutionary time the olfactory system can impose selection pressures that affect the odorants used in communication networks. On short time scales, I measured the effects of repeated alarm pheromone exposure on the colony-level defense behaviors in a social bee. I found that the responses to the alarm pheromone were plastic. This suggests that there may be mechanisms that affect individual plasticity to pheromones and regulate how these individuals act in groups to coordinate nest defense. On longer time scales, I measured the behavioral and neural affects of bees given a single chronic odor experience versus bees that had a natural, more diverse olfactory experience. The central brains of bees with a deprived odor experience responded more similarly to odorants in imaging studies, and did not develop a fully mature olfactory network. Additionally, these immature networks showed behavioral deficits when recalling odor mixture components. Over evolutionary time, signals need to engage the attention of and be easily recognized by bees. I measured responses of bees to a floral mixture and its constituent monomolecular components. I found that natural floral mixtures engage the orientation of bees’ antennae more strongly than single-component odorants and also provide more consistent central brain responses between stimulations. Together, these studies highlight the importance of olfactory experience on different scales and how the nervous system might impose pressures to select the stimuli used as signals in communication networks.
ContributorsJernigan, Christopher (Author) / Smith, Brian H. (Thesis advisor) / Newbern, Jason (Committee member) / Harrisoin, Jon (Committee member) / Rutowski, Ronald (Committee member) / Pratt, Stephen (Committee member) / Arizona State University (Publisher)
Created2018
Description
Traditional autonomy within clinical supervision was reinterpreted by incorporating culturally-encompassing autonomy types (individuating and relating autonomy) from the dual autonomy scale. The relations of vertical collectivism and autonomy measures were examined. Lastly, potential moderating effects of vertical collectivism on experience level and autonomy were assessed. The sample consisted of 404 counseling trainees enrolled in graduate programs across the US, aged between 21 and 68. Results from the confirmatory factor analysis supported the proposed two-factor structure of individuating and relating autonomy among counseling trainees for the adapted dual autonomy scale. Results indicated that individuating autonomy was moderately correlated with relating and traditional autonomy, and relating autonomy was not correlated with traditional autonomy. Vertical collectivism was not correlated with relating autonomy, but significantly predicted individuating and traditional autonomy. Moderating effects of vertical collectivism on experience level and autonomy were not supported. Further implications and future directions are discussed.
ContributorsShi, Yue (Ph.D.) (Author) / Tracey, Terence (Thesis advisor) / Bludworth, James (Committee member) / Pereira, Jennifer (Committee member) / Arizona State University (Publisher)
Created2019
Description
Today, successful design is not only pleasing to the eye but may also help to manage social behaviors which can lead to increased satisfaction and increased revenue for clients. Designers function as problem solvers to provide solutions to challenges certain spaces face promoting or driving desired human interaction through effective design of the built environment. The experience-based economy of the 21st century prompts companies to attempt to stage an experience by connecting on a personal level with consumers in order to create value and support consumer needs. In experience-based design, interior design embraces social psychology by structuring the built environment to function as a tool to manage social interactions. Due to the nature of the human animal, social interactions in turn alter the culture of a specific place in an iterative process. Through this dynamic relationship, interior design can seek to either support the culture or function of a place and its users or work to effect change.
ContributorsMarcolla, Patrice Marie (Author) / Bernardi, Jose (Thesis director) / Bochart, Sonja (Committee member) / W. P. Carey School of Business (Contributor) / The Design School (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
After researching pediatric cancer experiences, an opportunity emerged creating a less intimidating environment for children undergoing chemotherapy. By means of adding a creative component to their IV pole and disguising machinery, children will be a part of an Imagination Voyage adventure. Creative themes allow for a journey on a pirate ship, or being in a fantasy castle by captivating children in playtime. The design allows for a frightening experience to become a positive one.
ContributorsHerold, Brittany Ann (Author) / Shin, Dosun (Thesis director) / McDermott, Lauren (Committee member) / Barrett, The Honors College (Contributor) / Herberger Institute for Design and the Arts (Contributor) / School of Sustainability (Contributor) / The Design School (Contributor)
Created2015-05
Description
Smartphones have become increasingly common over the past few years, and mobile games continue to be the most common type of application (Apple, Inc., 2013). For many people, the social aspect of gaming is very important, and thus most mobile games include support for playing with multiple players. However, there is a lack of common knowledge about which implementation of this functionality is most favorable from a development standpoint. In this study, we evaluate three different types of multiplayer gameplay (pass-and-play, Bluetooth, and GameCenter) via development cost and user interviews. We find that pass-and-play, the most easily-implemented mode, is not favored by players due to its inconvenience. We also find that GameCenter is not as well favored as expected due to latency of GameCenter's servers, and that Bluetooth multiplayer is the most well favored for social play due to its similarity to real-life play. Despite there being a large overhead in developing and testing Bluetooth and GameCenter multiplayer due to Apple's development process, this is irrelevant since professional developers must enroll in this process anyway. Therefore, the most effective multiplayer mode to develop is mostly determined by whether Internet play is desirable: Bluetooth if not, GameCenter if so. Future studies involving more complete development work and more types of multiplayer modes could yield more promising results.
ContributorsBradley, Michael Robert (Author) / Collofello, James (Thesis director) / Wilkerson, Kelly (Committee member) / Barrett, The Honors College (Contributor) / School of Mathematical and Statistical Sciences (Contributor) / Computer Science and Engineering Program (Contributor)
Created2013-12
Description
This study is an exploratory phenomenological study regarding experiences of bullying among African American male adolescents (AAMAs) and their parents/guardians. Given the population of interest, a critical framework was used. The critical framework included critical race theory (CRT), Black feminist thought (BFT), and altruism born of suffering (ABS). According to the 2015 data from the Centers for Disease Control and Prevention, AAMAs in high school reported lower levels of bullying victimization at school and online compared to all other student groups in their data. This study was designed as a mixed-methods study with a strong qualitative component and a supplementary quantitative portion. The sample included 16 AAMAs and one parent/guardian per youth (N = 32).
The findings were organized into themes for the three areas of study: perceptions of bullying (i.e., emotion, entertainment, fighting, structure, and home life), responses to bullying (i.e., self-preservation, suffering, passivity, and standing up for other people), and barriers/supports of prosocial active bystandership of bullying (i.e., barriers, education, and taking action). The quantitative results indicated that all of the participants observed bullying (N = 32), almost all of the participants had been bullied (n = 29) and a strong majority (n = 25) experienced racialized suffering. The results of a matched pairs t-test of factor one of the Colorblind Racial Attitudes Scale (CoBRAS) and factor five the Bystander Intervention of Bullying and Racial Harassment Scale (BIBRS) indicated these measures may not be a good fit for this population.
The findings were organized into themes for the three areas of study: perceptions of bullying (i.e., emotion, entertainment, fighting, structure, and home life), responses to bullying (i.e., self-preservation, suffering, passivity, and standing up for other people), and barriers/supports of prosocial active bystandership of bullying (i.e., barriers, education, and taking action). The quantitative results indicated that all of the participants observed bullying (N = 32), almost all of the participants had been bullied (n = 29) and a strong majority (n = 25) experienced racialized suffering. The results of a matched pairs t-test of factor one of the Colorblind Racial Attitudes Scale (CoBRAS) and factor five the Bystander Intervention of Bullying and Racial Harassment Scale (BIBRS) indicated these measures may not be a good fit for this population.
ContributorsCronin, Travis Wade (Author) / Holley, Lynn C (Thesis advisor) / Risley-Curtiss, Christina (Thesis advisor) / Anthony, Elizabeth K. (Committee member) / Arizona State University (Publisher)
Created2017
Description
The Balanced Scorecard (BSC) is a strategic planning and management system that causally links actions and subsequent financial and nonfinancial outcomes. The primary goal of the BSC is to motivate actions that are congruent with the organization's long-term strategy. A secondary purpose of the BSC is to facilitate the performance evaluation of managers charged with advancing the corporate strategy. To serve this second purpose the BSC must include a time dimension. Specifically, the strategic plan must recognize time lags between actions taken, lead outcomes (often nonfinancial in nature) and lagged outcomes (usually financial success measures). If an evaluator is not provided with timeline information a subordinate may be evaluated based on inappropriate performance metrics; that is, a subordinate may be held accountable for an outcome beyond the subordinate's time span of control. This study evaluates the effect on performance evaluations and bonus allocations when evaluators are provided (or not provided) with a strategy implementation timeline. This issue has not been previously examined in the literature. This study also examines the moderating effect of experience, management buy-in to the corporate strategy, and affect on performance evaluations and bonus allocations. Results from an experiment conducted with evening MBA students show that inclusion of a strategy implementation timeline leads to more normatively correct performance evaluations, but only for experienced participants. Higher levels of both positive and negative affect were found to result in choice avoidance behavior. Buy-in to the corporate strategy was not found to have an effect.
ContributorsBartlett, Geoffrey (Author) / Reckers, Philip M.J. (Thesis advisor) / Lowe, D. Jordan (Committee member) / Hwang, Yuhchang (Committee member) / Arizona State University (Publisher)
Created2012
Description
Driven by a variety of factors, online learning has continued to grow at an unprecedented rate. A Sloan Foundation report issued in January of 2010 indicated that in 2009, 4.6 million students took at least one online class, an increase in 17% over 2008. Graduate business education, and more specifically, Master of Business Administration (MBA) programs have responded to this growth and other drivers such as globalization, institutional competition and student demand by leveraging the online platform more extensively. Because of the continued growth of online programs, there is an ongoing need to better understand the motivational beliefs and self-regulatory strategies students utilize to achieve academic success. Self-regulation is a social-cognitive construct supported by several decades of research, which posits that students engage in a self-directive process to transform their mental abilities into academic skills. Online MBA students balance work, family, business travel and other life events while pursuing their degree. Their ability to balance life events while succeeding academically suggests they possess the capacity for academic self-regulation. Can admissions requirements that are already in place provide insight into how students' manage their academic self-regulation? This study examined the relationship between the MBA admissions requirements of Graduate Management Admissions Test (GMAT) total score, GMAT verbal score and years of work experience to determine if they were predictive of the student's motivational beliefs and self-regulatory learning strategies. GMAT scores and years of work experience are often thought to be predictors of student success in MBA programs. Self-selected online MBA students (n = 130) completed the Motivated Strategies for Learning Questionnaire during the final week of Organization Theory and Behavior, a core course in the MBA program. Analysis indicated that the MBA admissions requirements of GMAT total score, GMAT verbal score, and years of work experience were not reliable predictors of motivational beliefs and self-regulatory strategies. The findings indicate that while admissions criteria may be predictive of student success in the overall program, they provide little insight about how students manage their motivational beliefs and self-regulatory strategies while participating in their courses.
ContributorsSalik, Steven H (Author) / Bitter, Gary G. (Thesis advisor) / Alpers, Rojann R (Committee member) / Legacy, Jane M. (Committee member) / Arizona State University (Publisher)
Created2010