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- All Subjects: Spanish
- Creators: Shepherd, Michael
Description
This study analyzes the Spanish of native speakers from Northern Mexico in order to ascertain the presence of the voiced labiodental fricative segment [v] when the sound is orthographically represented with the letter `v'. The study examines some of the internal and external factors that predict the labiodental fricative pronunciation of the letter `v'. This study is based on the theoretical framework of phonology as described by Piñeros (2009) and Hualde (2005). The study examined all instances in the data when a sound is written with the letter `v' to investigate if the sound is pronounced as the faithful voiced plosive bilabial allophone [b] of the phoneme /b/, the spirantized allophone [β], or the voiced labiodental fricative allophone [v]. Four speakers, a male and a female with an incomplete secondary education, and a male and a female with a graduate level education participated in the study. All participants were interviewed for one hour, read a word list, and read a paragraph provided by the researcher. The researcher coded the data using the phonetic analysis software Praat and all data were statistically analyzed using the multivariate software analysis program Goldvarb X in order to investigate the presence of the voiced labiodental fricative allophone [v] and predict what internal and external factors most influence its production. From this study it is obvious that the most influential factor favoring the realization of the labiodental fricative allophone [v] is orthography. When the phonetic segment was represented with the grapheme , the phonetic realization was more likely to be the labiodental fricative [v]. The level of education of the speaker and the formality of the stylistic setting were also determined to be influential factors. Speakers with a higher degree of education and stylistic settings with a higher degree of formality favored the realization of the labiodental fricative [v]. With regards to the internal factors, rather than external factors, a preceding phonological segment of a vowel or fricative dental [s] also favored the realization of the labiodental fricative [v].
ContributorsTakawaki, Shannon Leigh (Author) / Cerron-Palomino, Alvaro (Thesis advisor) / Shepherd, Michael (Committee member) / Beas, Omar (Committee member) / Arizona State University (Publisher)
Created2012
Description
Advertisements intend to persuade the reader to invest money or time in a product or service. Newspapers contain advertisements that are space-limited, thus necessitating a concise and convincing message that will influence readers. Nord (2008) analyzed conative function (Jakobson 1960) as a persuasive tool in a corpus of Spanish, English, and German advertising texts. A portion of Nord's study focused on sender attitude indicators directed at addressees as a key element of conative function, and analyzed address forms among several attitude indicators found in print advertisements. The current study analyzed 604 Spanish newspaper advertisements in Arizona and Florida, focusing on possible independent factors related to the probability of the occurrence of various address forms. These factors included: the type of product being advertized and its cost, the nature of the advertisement, the location of the advertisement in the newspaper (main section, sports, etc.), intended audience (including age and sex), geographic region of the newspaper, and each newspaper as compared to others. These variables were categorized and statistically analyzed using a quantitative design. The study provided results indicating a strong statistical relationship between the presence of address forms and product type, a moderate relationship with audience age, and a mild relationship with product cost. Various similarities and differences were also found when comparing the data geographically.
ContributorsBorba, Andrew (Author) / Cerron-Palomino, Alvaro (Thesis advisor) / Lafford, Barbara (Committee member) / Shepherd, Michael (Committee member) / Arizona State University (Publisher)
Created2012