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For decades, women in the field of sports media have battled for equality with their male counterparts. In 1972, Title IX was passed, stating that “no person in the United States shall, on the basis of sex, be excluded from participation in, be denied the benefits of, or be subject to discrimination under any educational program or activity receiving Federal financial assistance.” In 1978, the iconic court case, Melissa Ludtke and Time Inc., v. Bowie Kuhn, Commissioner of Baseball, confirmed that the Fourteenth Amendment guarantees that women should be given the same rights as men, specifically in regards to locker room access. Today, legally women and men in the field of sports media have the same rights. But many people would argue that is not the case. In the five decades succeeding these milestones, women have continued their fight for a more level playing field. Women in sports media are largely stereotyped, they are often judged based on their looks not their knowledge, they are underrepresented in a field that is male dominated. It could be assumed most women working in sports media have at least one instance where they have been judged on the basis of sex. And in 2021, sexual harassment allegations are still being made in the industry.. How will the events of this decade shape the future for women in this field? What strides are left to be made and how will they be achieved?
The Difference Engine at Arizona State University developed the Women’s Power and Influence Index (WPI) in order to combat the systemic inequality faced by women in the workplace. It aims to analyze data, such as Equal Employment Opportunity data, from various Fortune 500 companies to provide a measure of workplace inequality as well as encourage these institutions to adopt more equitable policies. By rating companies based on what truly matters to women, ASU’s Difference Engine hopes to help both women in existing career paths as well as women seeking a new career or position in companies. However, in order for the WPI to become a relevant scoring metric of gender equality within the workplace, we must raise awareness about the issue of gender equality and of the index itself. By raising awareness about gender inequality as well as inspiring companies to further equality within their workplaces, the WPI will serve to have an integral role in increasing gender equality in the workplace. Our approach for raising awareness utilizes two different strategies: (1) establishing a new version of the WPI website that is both informative and aesthetically pleasing and (2) generating social media content on TikTok that appeal to a variety of audiences and introduce them to the WPI and our mission.