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Trails perform an essential function in protected lands by routing visitors along planned, sustainable surfaces. However, when visitors deviate from official trails in sufficient numbers, it can lead to the creation of social trails. These visitor-created pathways are not sustainably designed and can severely degrade both the stability and appearance

Trails perform an essential function in protected lands by routing visitors along planned, sustainable surfaces. However, when visitors deviate from official trails in sufficient numbers, it can lead to the creation of social trails. These visitor-created pathways are not sustainably designed and can severely degrade both the stability and appearance of protected areas. A multitude of recreation motivations among visitors and a lack of resources among land management agencies have made the mitigation and closure of social trails a perennial concern. A sustainable, economical strategy that does not require the continual diversion of staff is needed to address social trails. In this study, two techniques that stand out in the research literature for their efficacy and practicality were tested on a social trail closure in South Mountain Park, a high-use, urban-proximate mountain park in Phoenix, AZ. A research design with additive treatments utilizing the site management technique known as trail mitigation, sometimes referred to as brushing in the literature, followed by theory-grounded signage incorporating injunctive-proscriptive wording, an attribution message, and a reasoning message targeting visitor behavioral beliefs, norms, and control was applied and assessed using unobtrusive observation. Both treatments reduced observed off-trail hiking from 75.4% to 0%, though traces of footsteps and attempts to re-open the trail revealed the existence of unobserved “entrenched” users. With entrenched users attempting to reopen the trail, trail mitigation represented an effective but vulnerable approach while the signage represented a long-lasting “hardened” approach that provides an educational message, management’s stance on the closure, and which might put social pressure on the entrenched user(s).
ContributorsRiske, Taylor (Author) / Budruk, Megha (Thesis advisor) / Andereck, Kathy (Committee member) / Avitia, Alonso (Committee member) / Arizona State University (Publisher)
Created2018
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Description
Issues of visitor safety are a concern among park and recreation managers. As urban parks receive a variety of user groups, understanding perceptions of safety among specific groups becomes pertinent when managing for optimal experiences. This study examines trails runners at two mountain parks in a large southwestern city. Data

Issues of visitor safety are a concern among park and recreation managers. As urban parks receive a variety of user groups, understanding perceptions of safety among specific groups becomes pertinent when managing for optimal experiences. This study examines trails runners at two mountain parks in a large southwestern city. Data was collected in the fall of 2013 and the spring of 2014 using a five page, onsite, self-administered, exit survey in English. Questions addressed trail runner demographics, level of trail running experience, perceptions of safety, and support for safety related management actions. Of specific interest was how perceptions of safety varied by trail runner demographics and level of experience. 102 trail runners participated in the study. Data analysis was completed using an independent samples t-test to compare sample characteristics with perceptions of safety and safety related management actions. The results include mixed opposition and support for specific preventive management actions. Few significant differences in responses were found between gender, age and specialization. The findings also suggest trail runners primarily learned about these recreation areas through local knowledge and "word of mouth" and not through managers. Further implications of these finding is discussed. Contributions of the study are twofold. First, results provide managers with information regarding trail runners at the parks. Second, findings serve to extend the literature on visitor safety at park and recreation settings in urban areas.
ContributorsNorwil, Evan Juilian (Author) / Budruk, Megha (Thesis director) / Larsen, Dale (Committee member) / Barrett, The Honors College (Contributor) / Harrington Bioengineering Program (Contributor)
Created2014-05
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Description
Given its impact on the accounting profession and public corporations, Sarbanes-Oxley Act of 2002(SOX) is a widely researched regulation among accounting scholars. Research typically focuses on the impact it has had on corporations, executives and auditors, however, there is limited research that illustrates the impact SOX may have on average

Given its impact on the accounting profession and public corporations, Sarbanes-Oxley Act of 2002(SOX) is a widely researched regulation among accounting scholars. Research typically focuses on the impact it has had on corporations, executives and auditors, however, there is limited research that illustrates the impact SOX may have on average Americans. There were several US criminal code sections that resulted from the passing of SOX. Statute 1519, which is often referred to as the "anti-shredding provision", penalizes anyone who "knowingly alters, destroys, mutilates, conceals, covers up, falsifies, or makes a false entry in any record, document, or tangible object with the intent to" obstruct a current or foreseeable federal investigation. This statute, although intended to punish behavior similar to that which occurred in the early 2000s by corporations and auditors, has been used to charge people beyond its original intent. Several issues with the crafting of the statute cause its broad application and some litigation even reached the Supreme Court due to its vague wording. Not only is the statute being applied beyond the intent, there are other issues that legal scholars have critiqued it for. This statute is far from being the only law facing these issues as the same issues and critiques are found in the 14th amendment. Rewriting the statute seems to be the most effective way to address the concerns of judges, lawyers and defendants regarding the statute. In addition, Congress could have passed this statute outside of SOX to avoid being seen as overreaching if obstruction of justice related to documents was actually an issue outside of corporate fraud.
ContributorsGonzalez, Joana (Author) / Samuelson, Melissa (Thesis director) / Lowe, Jordan (Committee member) / School of Accountancy (Contributor) / Barrett, The Honors College (Contributor)
Created2016-12
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Description
Crowding and satisfaction remain widely studied concepts among those seeking to understand quality visitor experiences. One area of interest in this study is how the order of crowding and satisfaction items on a survey affects their measurement levels. An additional area of interest is the influence of personality traits on

Crowding and satisfaction remain widely studied concepts among those seeking to understand quality visitor experiences. One area of interest in this study is how the order of crowding and satisfaction items on a survey affects their measurement levels. An additional area of interest is the influence of personality traits on experience-use-history, crowding, and satisfaction. This study used two versions of a survey: A) crowding measured prior to satisfaction and B) satisfaction measured prior to crowding, to explore the influence of item order on crowding and satisfaction levels. Additionally, the study explored the influence of personality traits (extraversion and neuroticism) and experience use history (EUH) on crowding and satisfaction. EUH was included as a variable of interest given previous empirical evidence of its influence on crowding and satisfaction. Data were obtained from an onsite self-administered questionnaire distributed to day use visitors at a 16,000 acre desert landscape municipal park in Arizona. A total of 619 completed questionnaires (equally distributed between the two survey versions) were obtained. The resulting response rate was 80%. One-way ANOVA's indicated significant differences in crowding and satisfaction levels with both crowding and satisfaction levels being higher for survey version B. Path analysis was used to test the influence of personality traits and EUH on crowding and satisfaction. Two models, one for each version of the survey were developed using AMOS 5. The first model was tested using data in which crowding was measured prior to satisfaction. The second model relied on data in which satisfaction was measured prior to crowding. Results indicated that personality traits influenced crowding and satisfaction. Specifically, in the first model, significant relationships were observed between neuroticism and crowding, neuroticism and EUH, EUH and crowding, and between crowding and satisfaction. In the second model, significant relationships were observed between extraversion and crowding, extraversion and satisfaction, and between EUH and satisfaction. Findings suggest crowding and satisfaction item order have a potential to influence their measurement. Additionally, results indicate that personality traits potentially influence visitor experience evaluation. Implications of these findings are discussed.
ContributorsHolloway, Andrew (Author) / Budruk, Megha (Thesis advisor) / Lee, Woojin (Committee member) / Foti, Pamela (Committee member) / Arizona State University (Publisher)
Created2011
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Description
Two recent tourism trends are the growing wildlife tourism subsector of nature-based tourism and the increased use of social media in both marketing and for tourists to share their experiences. Until recently, the connection between social media and wildlife tourism remained understudied, and tourist behavior on Instagram after visiting wildlife

Two recent tourism trends are the growing wildlife tourism subsector of nature-based tourism and the increased use of social media in both marketing and for tourists to share their experiences. Until recently, the connection between social media and wildlife tourism remained understudied, and tourist behavior on Instagram after visiting wildlife tourism attractions (WTAs) remains unstudied. Some researchers call for more tourism research using social media data created by tourists, called user-generated content (UGC), to understand them. This netnographic study examines tourists who visited a range of WTAs by analyzing their post-visit photos and captions on Instagram through the lens of involvement theory to evaluate the strength of their connection to wildlife and conservation. Previous research has indicated that wildlife tourism can have extraordinary benefits to conservation and communities, but some WTAs, some of which are photo-prop tourism attractions where animals are handed over to tourists for selfies, have negative impacts on individual animals and species due to illegal sourcing, improper care, human interaction, and habituation. Findings from this study suggest that WTAs with good or excellent conservation and welfare practices lead to more highly involved tourists, ultimately benefitting community investment, animal welfare, and conservation efforts via the flow of tourist dollars and spread of information on social media, the tourist changing their behavior, or all of the aforementioned. Conversely, WTAs with negative conservation and welfare practices do not foster the same level of tourist involvement as their counterparts, often leading to more anthropocentric Instagram posts that do not spread conservation messaging or imply environmental behavior change. The implications from this research suggest that wildlife tourism attraction management practices should focus on conservation and welfare for the improvement of conservation efforts via policies, enforcement, larger governing bodies or organizations advocating or taking action, and future research on the potential impact COVID-19 had on the wildlife tourism industry.
ContributorsKredens, Claire Victoria (Author) / Vogt, Christine (Thesis advisor) / Budruk, Megha (Thesis advisor) / van Riper, Carena (Committee member) / Arizona State University (Publisher)
Created2021
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Description
Destination image refers to the sum of beliefs, ideas, and impressions a person has toward a tourism destination, which can be classified as either projected or perceived, from a supply-demand perspective. Projected destination images are beliefs of the destination designed by official destination marketing (management) organizations (DMOs) aiming to appeal

Destination image refers to the sum of beliefs, ideas, and impressions a person has toward a tourism destination, which can be classified as either projected or perceived, from a supply-demand perspective. Projected destination images are beliefs of the destination designed by official destination marketing (management) organizations (DMOs) aiming to appeal to tourists. In contrast, perceived destination images are tourists’ perceptions of the destinations, which are usually posted and promoted through user-generated content (UGC). Although previous studies have documented the differences in destination marketing strategy effectiveness between projected and perceived destination images, little research has examined this from a visual attention angle. Therefore, guided by the dual-process theory, this study compares the visual attention patterns of the two destination image sources and examines how these visual attention patterns may influence advertisement effectiveness using a mixed-methods of eye-tracking experiments and post-experiment surveys, analyzed using paired-sample t-tests and linear regression models. Given the growing importance of the Chinese tourism market for Kenya and the uniqueness of Kenya as a tourist destination, the participants were recruited from Chinese residents who expressed potential travel to Kenya (n=61). Data from the experiment and the questionnaire was collected in July 2021 and analyzed using paired-sample t-tests and linear regression models. Results indicated that DMO images elicit longer and more frequent fixations than UGC images. Additionally, this study suggests that visual attention in terms of fixation duration has a significant positive impact on the advertisement effectiveness of Kenyan destination images. The study contributes to the literature by providing insights into how people visually perceive destination images and advances the dual-processes theory. Practically, the study suggests that integrating DMO pictures into UGC might be an effective approach to enhance the advertisement effectiveness of destination images.
ContributorsJin, Ziming (Author) / Budruk, Megha (Thesis advisor) / Xiao, Xiao (Committee member) / Edwards, Mike (Committee member) / Arizona State University (Publisher)
Created2023
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Description
Contrary to common thought at the end of the 20th century, the forces of globalization over the last several decades have contributed to more rigid rather than more permeable international borders as countries have enacted strict immigration and travel policies. This growing rigidity of international borders has paradoxically occurred as

Contrary to common thought at the end of the 20th century, the forces of globalization over the last several decades have contributed to more rigid rather than more permeable international borders as countries have enacted strict immigration and travel policies. This growing rigidity of international borders has paradoxically occurred as international tourism steadily grew up until the COVID-19 pandemic and conservationists adopted a landscape-scale approach to conserving and restoring ecosystems, often across international borders. Considering this paradox, this dissertation research examined the interactions between tourism development, ecological restoration, and bordering processes by utilizing bordering and stakeholder theories; core-periphery, cross-border tourism, and border frameworks; political ecology; and polycentric governance and cross-border collaboration literature. Together, these conceptualizations were used to assess stakeholder attitudes towards tourism development and ecological restoration, compare resource governance characteristics of private protected areas, and analyze shared appreciation for natural and cultural heritage at the U.S.-Mexico border. To collect data, the researcher utilized in-depth interviews, photo-elicitation interviews, focus groups, secondary data analysis, and observations to engage key tourism and conservation stakeholders from the region, such as tourism businesses, tourists, state and federal agencies, conservation nonprofits, ranchers, and residents The findings of this research revealed a political ecology of a border landscape that included social and environmental injustices and unequal stakeholder partnerships in tourism and ecological restoration initiatives. Unequal partnerships were also found in cross-border resource governance systems, largely due to the U.S. government’s border wall construction actions, and the necessity for government leadership in establishing vertical and horizontal linkages in polycentric governance structures was evident. The results also demonstrated how a shared appreciation for natural and cultural heritage contributes to debordering despite the rebordering actions of border security and strict travel policies. This study contributes to tourism literature by highlighting the need for tourism and ecological restoration initiatives to consider social and environmental justice issues, develop stronger cross-border linkages with governments and resource users, and foster cross-border collaboration and integration. This consideration of social and environmental justice issues involves sharing benefits of tourism and restoration, restoring and preserving resources that stakeholders value, and facilitating access to resources.
ContributorsClark, Connor (Author) / Nyaupane, Gyan P (Thesis advisor) / Timothy, Dallen (Committee member) / Budruk, Megha (Committee member) / Coronado, Irasema (Committee member) / Arizona State University (Publisher)
Created2022
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Description
This paper consists of a literature review, wherein four papers surrounding Motivation Crowding Theory (MCT) were read and analyzed. The paper then goes into an analysis of a survey I conducted. The survey consisted of three main questions with three sub-questions for each, and all attempted to find a "limit"

This paper consists of a literature review, wherein four papers surrounding Motivation Crowding Theory (MCT) were read and analyzed. The paper then goes into an analysis of a survey I conducted. The survey consisted of three main questions with three sub-questions for each, and all attempted to find a "limit" to MCT. However, results for the survey were ultimately inconclusive. The paper concludes with lessons learned in conducting research and surveys in particular, as well as a nod to the relevancy of MCT in business and personal applications.
ContributorsSmith, Mallory Anne (Author) / Reckers, Phil (Thesis director) / Samuelson, Melissa (Committee member) / Lowe, Jordan (Committee member) / School of Accountancy (Contributor) / Department of Information Systems (Contributor) / WPC Graduate Programs (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05