Matching Items (19)

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The Art of Labeling and Name Calling in Politics: Donald Trump's Success in 2016 Presidential Campaign

Description

In the 2016 Presidential Election, Republican candidate, Donald Trump, used a communication strategy in which he labeled his opponents and naysayers with negative nicknames. Throughout his campaign he labeled opponents

In the 2016 Presidential Election, Republican candidate, Donald Trump, used a communication strategy in which he labeled his opponents and naysayers with negative nicknames. Throughout his campaign he labeled opponents as "Crazy Bernie," "Crooked Hillary," "Little Marco," "Lyin' Ted," "Low Energy Jeb" and "Goofy Elizabeth Warren." Donald Trump repeated these nicknames at rallies and over his social media platforms. Donald Trump was elected President in November 2016 and took office the following January. Did these nicknames that Donald Trump used resonate with voters? And if so, who did they resonate with the most? In order to research these questions, the U.S. eligible voting population was given the opportunity to complete a survey asking them a series of questions about choosing the word that best describes these politicians that Trump has labeled. They were also asked questions regarding what political party they are registered to and who they voted for in the 2016 Presidential Election. Results indicated that Trump voting respondents and registered Republican respondents felt the words Donald Trump used to label his opponents described those politicians best, in comparison to other groups and demographics. These findings demonstrate that the nicknames Donald Trump used during his campaign did resonate with certain groups of voters.

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Created

Date Created
  • 2018-05

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The Demographics of Polling Places

Description

Elections in the United States are highly decentralized with vast powers given to the states to control laws surrounding voter registration, primary procedures, and polling places even in elections of

Elections in the United States are highly decentralized with vast powers given to the states to control laws surrounding voter registration, primary procedures, and polling places even in elections of federal officials. There are many individual factors that predict a person's likelihood of voting including race, education, and age. Historically disenfranchised groups are still disproportionately affected by restrictive voter registration and ID laws which can suppress their turnout. Less understood is how election-day polling place accessibility affects turnout. Absentee and early voting increase accessibility for all voters, but 47 states still rely on election-day polling places. I study how the geographic allocation of polling places and the number of voters assigned to each (polling place load) in Maricopa County, Arizona has affected turnout in primary and general elections between 2006 and 2016 while controlling for the demographics of voting precincts. This represents a significant data problem; voting precincts changed three times during the time studied and polling places themselves can change every election. To aid in analysis, I created a visualization that allows for the exploration of polling place load, precinct demographics, and polling place accessibility metrics in a map view of the county. I find through a spatial regression model that increasing the load on a polling place can decrease the election-day turnout and prohibitively large distances to the polling place have a similar effect. The effect is more pronounced during general elections and is present at varying levels during each of the 12 elections studied. Finally, I discuss how early voting options appear to have little positive effect on overall turnout and may in fact decrease it.

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Created

Date Created
  • 2017-12

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Reforming America's Out-Dated Voting System

Description

Very little of modern America resembles the country that existed during the time of the Nation's founding. The country has technologically, socially, and economically advanced to the point of likely

Very little of modern America resembles the country that existed during the time of the Nation's founding. The country has technologically, socially, and economically advanced to the point of likely being unrecognizable to our Founding Fathers. However the American Voting system is strikingly similar to the system established over two centuries prior. The current system of First-Past-The-Post voting has numerous structural biases and inadequacies that contribute to the current level of American dissatisfaction. The system discourages compromise, prevents the formation of third parties, is vulnerable to manipulated, and contributes to the toxic American political environment. Adopting a replacement for the outdated First-Past-The-Post system would provide significant advantages to the current United States political system. In this paper both Alternative Voting and Proportional Representation systems will be evaluated as viable replacements for the current system. The ongoing nature of the American political experiment contributes to the obstacles of objective political science conclusions. In order to evaluate the current and possible replacement systems, a logical base is required. Information Measurement Theory utilizes dominant information to aid in the decision making process. Developed by Dean Kashiwagi to improve efficiency across multiple fields, this logical system simplifies complex issues down to their most basic elements. Information Measurement Theory will be used to determine: 1. Which voting system offers the clearest communication between the government and the governed 2. Which voting system best discourages strategic voting 3. Which system best promotes long term democratic stability Determining the voting system that best satisfies these three criteria will provide the American Electorate with an electoral reform goal and the means of improving the American political climate.

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Created

Date Created
  • 2016-12

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Election for Sale: How Unlimited Independent Expenditures and the Abandonment of Public Funding Has Led to Privatized Presidential Elections

Description

Since the passage of the Federal Election Campaign Act Amendments of 1974 (FECA) up until the most recent election in 2012, presidential campaign funds have risen over five hundred percent.

Since the passage of the Federal Election Campaign Act Amendments of 1974 (FECA) up until the most recent election in 2012, presidential campaign funds have risen over five hundred percent. While money has always been an essential and critical part of any political campaign, this rise has been drastic and continues to increase at a higher rate with every election cycle, even when the numbers are adjusted for inflation. The purpose of this paper is to examine this continuous increase in cost of presidential campaigns and to analyze the different pieces that have contributed to this rise. The main pieces include two Supreme Court cases: Buckley v. Valeo and Citizens United v. Federal Elections Commission, the rise and fall of federally regulated public funding and the various pieces of a presidential campaign that have considerably higher ticket prices with each election cycle. This paper first goes through both Buckley and Citizens, describing what each Supreme Court decision did and how they effected how much money can be spent in a presidential campaign and by whom. The paper then examines each presidential election since the passage of FECA in 1974 through the last election with President Barack Obama and Mitt Romney in 2012. Each election cycle is broken down to show how much money was spent by each candidate and the Republican and Democratic National Committees, whether or not the money was received through public funds or raised privately, and subsequently the percentages of where the money was spent. While the examination of the Court cases helps to understand why so much money can be donated and contributed directly to campaigns or spent on behalf of a presidential candidate, the breakdown of where the money is spent including advertising, travel, staff salaries etc. helps to show why a presidential campaign costs over five hundred percent more today than it did forty years ago. By understanding this increase, how it was caused and where the money is going, it is more feasible to comprehend whether or not campaign finance reform should be proposed and if so, how it should be brought about.

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Created

Date Created
  • 2016-05

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The One Person, One Vote Principle in United States Elections

Description

The right to cast a meaningful vote, equal in value to other votes, is a fundamental tenet US elections. Despite the 1964 Supreme Court decision formally establishing the one person,

The right to cast a meaningful vote, equal in value to other votes, is a fundamental tenet US elections. Despite the 1964 Supreme Court decision formally establishing the one person, one vote principle as a legal requirement of elections, our democracy consistently falls short of it. With mechanisms including the winner-take-all format in the Electoral College, disproportioned geographic allocation of senators, extreme partisan gerrymandering in the House of Representatives, and first-past-the-post elections, many voters experience severe vote dilution. <br/><br/>In order to legitimize our democratic structures, American elections should be reformed so every person’s vote has equal weight, ensuring that the election outcomes reflect the will of the people. Altering the current election structure to include more proportional structures including rank choice voting and population-based representation, will result in a democracy more compatible with the one person, one vote principle.

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Created

Date Created
  • 2021-05

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Exploring the Effects of Digital Marketing on College Students in the 2020 Election

Description

Relationship marketing is a framework in which marketers aim to build two-way bonds with their customers, with the result of long-term benefits to both parties. The rise of social

Relationship marketing is a framework in which marketers aim to build two-way bonds with their customers, with the result of long-term benefits to both parties. The rise of social media and the prominence of digital marketing in general, including targeted ads, commercial websites, and email campaigns, has increased the potential for brands and organizations to build such relationships with current and potential customers over time. In the realm of politics, digital marketing has been brought to the mainstream throughout the last decade and its prominence in presidential campaigns has increased ever since, closing the gap in communication between voters, organizations, and candidates. This thesis is an exploration of the effect digital marketing had on Arizona State University students’ perceptions of the presidential candidates and political organizations targeting them during the 2020 election season. The ASU Young Democrats, ASU College Republicans, ASU Undergraduate Student Government, and the 2020 Trump and Biden campaigns were studied through three methods: an analysis of each organization’s marketing tactics through the lens of relationship marketing, interviews with each ASU subject, and a survey of 328 students. The conclusion offers recommendations to each subject based on hypotheses formulated from the analyses and discusses the interrelationship that subjects’ relationship marketing strengths and weaknesses had with students’ views of each organization relative to their desired perceptions.

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Created

Date Created
  • 2021-05

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Preserving Democracy in 2020: An Examination of Policy Action within the United States during the COVID-19 Pandemic

Description

This paper conducts an exploration of the election policy reaction to the COVID-19 pandemic within the United States. While living through and voting during the real-time events which took place

This paper conducts an exploration of the election policy reaction to the COVID-19 pandemic within the United States. While living through and voting during the real-time events which took place during the COVID-19 Pandemic of 2020, it soon became evident that there was not enough experience from earlier election emergencies to properly ensure against voter disenfranchisement. Given the scope of the global pandemic and the speed with which policymakers had to act, there was very little time to properly prepare. There was also great contention regarding the legitimacy of election methods proposed to alleviate in-person election concerns, such as mail-in voting. The political battle between those who believed COVID-19 to be a grave concern against those who did not consider COVID-19 to be a legitimate threat towards their livelihoods also affected policymaking decisions. Policymakers were forced into a corner, as they experienced criticism for not enough government action, as well as disapproval on the actual regulation that came to pass. This paper therefore aims to understand what factors led to the decisions which shaped the election policy which occurred as a reaction to the COVID-19 pandemic during the election year of 2020. This analysis is conducted by considering the following: prior election emergency policy; the development of reactive election policy in March, proactive policy established for the August and November elections; and a review of voter disenfranchisement which occurred due to COVID-19.

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Created

Date Created
  • 2021-05

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Value of Twitter: Using Text Mining Methods to Gain Insight into the 2016 Presidential Race

Description

This project analyzes the tweets from the 2016 US Presidential Candidates' personal Twitter accounts. The goal is to define distinct patterns and differences between candidates and parties use of social

This project analyzes the tweets from the 2016 US Presidential Candidates' personal Twitter accounts. The goal is to define distinct patterns and differences between candidates and parties use of social media as a platform. The data spans the period of September 2015 to March 2016, which was during the primary races for the Republicans and Democrats. The overall purpose of this project is to contribute to finding new ways of driving value from social media, in particular Twitter.

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Created

Date Created
  • 2016-05

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Proportional Representation Electoral Systems and Minority Representation in the American Legislature: A Comparative Analysis of Potential Reforms

Description

In this paper I conduct a comparative analysis of how proportional representation electoral systems could affect the political representation of racial and ethnic minorities if adopted in America. In order

In this paper I conduct a comparative analysis of how proportional representation electoral systems could affect the political representation of racial and ethnic minorities if adopted in America. In order to do this I first discuss the central ideas of proportional representation in conjunction with a historical and contemporary view of the American electoral system. Using this discussion as a basic framework I enter a more in depth discussion about the pros and cons of PR systems, especially in so far as party lists, district magnitude, and links between constituent and representative. To better contextualize the American electoral system I then use case studies featuring New Zealand, Bulgaria, the Netherlands, and Germany. These case studies discuss important aspects of each country's electoral system and how they have affected ethnic and racial minorities within those countries. Each case study concludes with an assessment of how a similar system might work if adopted in America which aims to inform a broader discussion about electoral reform. Finally I conclude with a discussion of my findings that recognizes how proportional representation systems open new pathways for minority representation, while still urging caution in viewing those systems as a straightforward solution to the chronic underrepresentation of America's ethnic and racial minorities in politics.

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Created

Date Created
  • 2018-05

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Comparative Analysis of the Effects of Media on Hyperlocal Elections

Description

Although smaller and more local elections could have implications more dramatic to an individual than larger district-, state-, and nation-wide elections do, very few citizens vote in them. Moreover, citizens

Although smaller and more local elections could have implications more dramatic to an individual than larger district-, state-, and nation-wide elections do, very few citizens vote in them. Moreover, citizens are limited in procuring further information on candidates, issues, and the overall election when there are fewer sources of such information across various mediums. While existing literature on political communication and voter participation does not yet extend far enough to sufficiently address the most local aspects of media effects on elections, the political science field’s dominating frameworks would suggest that an increase in news media, social media, and ground mobilization tactics would increase civic engagement and voter participation. My research, which focuses on hyperlocal elections, both supports a​nd​refutes certain elements of that suggestion. Based on surveys of potential voters in a university’s student government election and a school board election, interviews with two student government presidential candidates, and an analysis of social media engagement, my research compares three mass media platforms and two elections to characterize the effects of media on hyperlocal elections—that certain tactics have drastically different results on different populations. My research expands the body of media and politics knowledge to include hyperlocal elections, suggesting that civic engagement on the local levels require increased further study.

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Created

Date Created
  • 2015-05