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The goal of our project was to determine how to create the most marketable hockey team. To do this, consumer needs, team psychology, and financing were all researched and evaluated. With this information, a business plan was designed around the next NHL expansion team. Two surveys, one for marketing distributed

The goal of our project was to determine how to create the most marketable hockey team. To do this, consumer needs, team psychology, and financing were all researched and evaluated. With this information, a business plan was designed around the next NHL expansion team. Two surveys, one for marketing distributed to the general public, and one for team psychology distributed to current and former hockey players were created and sent out, while data for the financing aspect was collected by comparing data from other NHL teams and franchises from different sports. In terms of financials, this comes in lower than average ticket prices, a nice and expensive stadium, the ideal city to generate capital, and sufficient money spent on advertising. Our ticket prices of $140 is based on having a low enough price to generate lots of demand while high enough to make a profit. The $600 million stadium (which will be fully funded) will surely draw a significant crowd. Choosing Seattle as a city is the most ideal to meet these goals and lastly, in meeting with an NHL GM, we determined $4 million in yearly advertising costs as sufficient in creating the most marketable team. Throughout this whole process, we remained data focus. We focused on data from a customized marketing survey, organizational structures, salary cap, and attendance. What our marketing survey results showed us is that our potential fans wanted three characteristics in a hockey team: speed, intensity, and scoring. In looking at organizational structures teams that exemplified these characteristics had a heavy emphasis on development and scouting. So we built our organizational tree around those two ideals. We hired GM Mike Futa, a current director of player personnel for the L.A. Kings, and Head Coach Adam Oates, a current skills development coach for top players to bring those ideals to fruition. In constructing our team we replicated the rules set forth for the Vegas Knights' expansion draft and hypothesized a likely protected list based off of last years lists. As a result we were able to construct a team that statistically out performed the Vegas Knights draft numbers by double, in goals, assists, and points, while also beating them in PIM. Based off of these numbers and an analysis of how goals translate into game attendance we are confident that we have constructed a team that has the highest potential for marketability. For the team psychology area, when creating a roster and scouting players, some of our main findings were that it is important to pursue players who get along well with their teammates and coaching staff, are aggressive, are leaders on the team, and are vocal players who communicate effectively. We also recommended avoiding players who significantly portrayed any "pet-peeve" traits, with the most emphasis placed on "disrespectful toward teammates," and the least emphasis placed on "over-aggression." By following all of these recommendations, we believe the most marketable hockey team possible can be created.
ContributorsQuinn, Colin Christopher (Co-author) / Spigel, Carlos (Co-author) / Meyer, Matt (Co-author) / Eaton, John (Thesis director) / McIntosh, Daniel (Committee member) / Department of Marketing (Contributor) / Sandra Day O'Connor College of Law (Contributor) / Department of Management and Entrepreneurship (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
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Description
My thesis project is a 26 minute 46 second film that documents the Arizona State hockey team's first season as an NCAA Division I program. ASU hockey was formerly a club team that competed in the American Collegiate Hockey Association (ACHA), but that all changed in the fall of 2014

My thesis project is a 26 minute 46 second film that documents the Arizona State hockey team's first season as an NCAA Division I program. ASU hockey was formerly a club team that competed in the American Collegiate Hockey Association (ACHA), but that all changed in the fall of 2014 after the program received a donation. The documentary explores the significance of the team, the emotion of the players and staff, and the results of the season.
ContributorsCasillas, Mauricio (Author) / Kurland, Brett (Thesis director) / Reed, Sada (Committee member) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
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Description
On Nov. 18, 2014, the Arizona State University announced its club hockey team would be elevated from club to varsity status begin in 2015-16. ASU's process lasted merely four months, spring-boarding off a July article that quoted athletic director Ray Anderson as saying all the program needed was money in

On Nov. 18, 2014, the Arizona State University announced its club hockey team would be elevated from club to varsity status begin in 2015-16. ASU's process lasted merely four months, spring-boarding off a July article that quoted athletic director Ray Anderson as saying all the program needed was money in order to make happen. This thesis explains what happened between that July story and the November announcement. Almost immediately the school received calls from interested donors who said they were willing to completely fund the creation of a men's hockey program. In the end, a group led by Milwaukee businessman Don Mullett donated $32 million to ASU. The thesis also explains the challenges that are still to come for ASU. Those include the arena in which ASU will play, the conference it will join, the women's sport ASU will add in order to stay compliant with Title IX and whether the program will be profitable for the University, among other things. ASU will begin play as a Division I program, the southernmost and westernmost school in the continental United States. It truly is, as Anderson wanted, an example of ASU being "entrepreneurial."
ContributorsEmerson, Justin Charles (Author) / McGuire, Tim (Thesis director) / Anderson, Doug (Committee member) / School of Politics and Global Studies (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / Barrett, The Honors College (Contributor)
Created2015-05
Description
This paper attempts to introduce analytics and regression techniques into the National Hockey League. Hockey as a sport has been a slow adapter of analytics, and this can be attributed to poor data collection methods. Using data collected for hockeyreference.com, and R statistical software, the number of wins a team

This paper attempts to introduce analytics and regression techniques into the National Hockey League. Hockey as a sport has been a slow adapter of analytics, and this can be attributed to poor data collection methods. Using data collected for hockeyreference.com, and R statistical software, the number of wins a team experiences will be predicted using Goals For and Goals Against statistics from 2005-2017. The model showed statistical significance and strong normality throughout the data. The number of wins each team was expected to experience in 2016-2017 was predicted using the model and then compared to the actual number of games each team won. To further analyze the validity of the model, the expected playoff outcome for 2016-2017 was compared to the observed playoff outcome. The discussion focused on team's that did not fit the model or traditional analytics and expected forecasts. The possible discrepancies were analyzed using the Las Vegas Golden Knights as a case study. Possible next steps for data analysis are presented and the role of future technology and innovation in hockey analytics is discussed and predicted.
ContributorsVermeer, Brandon Elliot (Author) / Goegan, Brian (Thesis director) / Eaton, John (Committee member) / School of Mathematical and Statistical Sciences (Contributor) / Department of Finance (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description

The following creative project defends that, whether intentionally or not, mental illness and substance abuse are inevitably romanticized in young adult media and discusses the dangers of this romanticization. This project is divided into three parts. The first part consists of psychological evaluations of the main characters of two popular,

The following creative project defends that, whether intentionally or not, mental illness and substance abuse are inevitably romanticized in young adult media and discusses the dangers of this romanticization. This project is divided into three parts. The first part consists of psychological evaluations of the main characters of two popular, contemporary forms of young adult media, Catcher in the Rye by J.D Salinger and Euphoria by Sam Levinson. These evaluations use textual evidence and the Diagnostic and Statistical Manual of Mental Disorders, Fifth Edition (DSM-5) to determine what symptoms of psychopathology the characters appear to display. The second part consists of a self-written short story that is meant to accurately depict the life of a young adult struggling with mental illness and substance abuse. This story contains various aesthetic techniques borrowed from the two young adult media forms. The final part consists of an aesthetic statement which discusses in depth the aesthetic techniques employed within the short story, Quicksand by Anisha Mehra.

ContributorsMehra, Anisha (Author) / Cryer, Michael (Thesis director) / Cavanaugh Toft, Carolyn (Committee member) / Department of Psychology (Contributor) / Dean, The College of Liberal Arts and Sciences (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
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Description

There is surprisingly little scientific literature describing whether a hockey slap shot positively or negatively transfers to a driving golf swing. Golf and hockey use a similar kinematic sequence to send the ball / puck towards a target, but does that directly translate to positive skill transfer between the two

There is surprisingly little scientific literature describing whether a hockey slap shot positively or negatively transfers to a driving golf swing. Golf and hockey use a similar kinematic sequence to send the ball / puck towards a target, but does that directly translate to positive skill transfer between the two sports, or are there other important factors that could result in a negative skill transfer? The aim of this study is to look further into the two kinematic sequences and determine their intertask skill transfer type. A field experiment was conducted, following a specific research design, in order to compare performance between two groups, one being familiar with the skill that may transfer (hockey slapshot) and the other group being unfamiliar. Both groups had no experience in the skill being tested (driving golf swing) and various data was collected as all of the subjects performed 10 golf swings. The results of the data analysis showed that the group with experience in hockey had a higher variability of ball distance and ball speed. There are many factors of a hockey slapshot that are likely to develop a negative intertask skill transfer, resulting in this group's high inconsistency when performing a golf swing. On the other hand, the group with hockey experience also had higher mean club speed, showing that some aspects of the hockey slapshot resulted in a positive skill transfer, aiding their ability to perform a golf swing.

ContributorsLarson, Finn Althea (Author) / Peterson, Daniel (Thesis director) / Cryer, Michael (Committee member) / Materials Science and Engineering Program (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
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Description

The 1980 Winter Olympic semi-final hockey game between the United States and Soviet Union changed the history of sporting events. The outcome took everyone by surprise, and it reinvigorated patriotism in the United States. It was and forever will be known as a miracle. The hockey game has only grown

The 1980 Winter Olympic semi-final hockey game between the United States and Soviet Union changed the history of sporting events. The outcome took everyone by surprise, and it reinvigorated patriotism in the United States. It was and forever will be known as a miracle. The hockey game has only grown in popularity due to movies, books, and articles reminiscing on one of the greatest sports upsets in history. The United States-Russia rivalry has been a strong one since the very beginning of sports. The United States has always tried to keep up with the Russian talent, but in 1980 they took the Soviets by surprise, at height of the cold war. Not only were they rivals in sports, but enemies at a profound political level. Over the years, the tensions between the two countries have diminished, but recently they have increased again. Although these tensions continue to rise, these countries are able to battle for the top seed through sports. This has been shown throughout the years with one of the main competitions being the 1980 Winter Olympics semi-final hockey game.

Created2021-05
Description

My project goes over creating a probability model to accurately predict the probability of a shot in the NHL becoming a goal. It explores different types of models to produce the most accurate model. The study explains which variables contribute most to whether a shot results in a goal or

My project goes over creating a probability model to accurately predict the probability of a shot in the NHL becoming a goal. It explores different types of models to produce the most accurate model. The study explains which variables contribute most to whether a shot results in a goal or not and of those variables how teams can control them to have the most success.

ContributorsLachapelle, William (Author) / McCulloch, Robert (Thesis director) / Schneider, Laurence (Committee member) / Barrett, The Honors College (Contributor) / School of Mathematical and Statistical Sciences (Contributor) / Department of Information Systems (Contributor)
Created2023-05
Description
My project goes over creating a probability model to accurately predict the probability of a shot in the NHL becoming a goal. It explores different types of models to produce the most accurate model. The study explains which variables contribute most to whether a shot results in a goal or

My project goes over creating a probability model to accurately predict the probability of a shot in the NHL becoming a goal. It explores different types of models to produce the most accurate model. The study explains which variables contribute most to whether a shot results in a goal or not and of those variables how teams can control them to have the most success.
ContributorsLachapelle, William (Author) / McCulloch, Robert (Thesis director) / Schneider, Laurence (Committee member) / Barrett, The Honors College (Contributor) / School of Mathematical and Statistical Sciences (Contributor) / Department of Information Systems (Contributor)
Created2023-05
Description
My project goes over creating a probability model to accurately predict the probability of a shot in the NHL becoming a goal. It explores different types of models to produce the most accurate model. The study explains which variables contribute most to whether a shot results in a goal or

My project goes over creating a probability model to accurately predict the probability of a shot in the NHL becoming a goal. It explores different types of models to produce the most accurate model. The study explains which variables contribute most to whether a shot results in a goal or not and of those variables how teams can control them to have the most success.
ContributorsLachapelle, William (Author) / McCulloch, Robert (Thesis director) / Schneider, Laurence (Committee member) / Barrett, The Honors College (Contributor) / School of Mathematical and Statistical Sciences (Contributor) / Department of Information Systems (Contributor)
Created2023-05