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The goal of our project was to determine how to create the most marketable hockey team. To do this, consumer needs, team psychology, and financing were all researched and evaluated. With this information, a business plan was designed around the next NHL expansion team. Two surveys, one for marketing distributed

The goal of our project was to determine how to create the most marketable hockey team. To do this, consumer needs, team psychology, and financing were all researched and evaluated. With this information, a business plan was designed around the next NHL expansion team. Two surveys, one for marketing distributed to the general public, and one for team psychology distributed to current and former hockey players were created and sent out, while data for the financing aspect was collected by comparing data from other NHL teams and franchises from different sports. In terms of financials, this comes in lower than average ticket prices, a nice and expensive stadium, the ideal city to generate capital, and sufficient money spent on advertising. Our ticket prices of $140 is based on having a low enough price to generate lots of demand while high enough to make a profit. The $600 million stadium (which will be fully funded) will surely draw a significant crowd. Choosing Seattle as a city is the most ideal to meet these goals and lastly, in meeting with an NHL GM, we determined $4 million in yearly advertising costs as sufficient in creating the most marketable team. Throughout this whole process, we remained data focus. We focused on data from a customized marketing survey, organizational structures, salary cap, and attendance. What our marketing survey results showed us is that our potential fans wanted three characteristics in a hockey team: speed, intensity, and scoring. In looking at organizational structures teams that exemplified these characteristics had a heavy emphasis on development and scouting. So we built our organizational tree around those two ideals. We hired GM Mike Futa, a current director of player personnel for the L.A. Kings, and Head Coach Adam Oates, a current skills development coach for top players to bring those ideals to fruition. In constructing our team we replicated the rules set forth for the Vegas Knights' expansion draft and hypothesized a likely protected list based off of last years lists. As a result we were able to construct a team that statistically out performed the Vegas Knights draft numbers by double, in goals, assists, and points, while also beating them in PIM. Based off of these numbers and an analysis of how goals translate into game attendance we are confident that we have constructed a team that has the highest potential for marketability. For the team psychology area, when creating a roster and scouting players, some of our main findings were that it is important to pursue players who get along well with their teammates and coaching staff, are aggressive, are leaders on the team, and are vocal players who communicate effectively. We also recommended avoiding players who significantly portrayed any "pet-peeve" traits, with the most emphasis placed on "disrespectful toward teammates," and the least emphasis placed on "over-aggression." By following all of these recommendations, we believe the most marketable hockey team possible can be created.
ContributorsQuinn, Colin Christopher (Co-author) / Spigel, Carlos (Co-author) / Meyer, Matt (Co-author) / Eaton, John (Thesis director) / McIntosh, Daniel (Committee member) / Department of Marketing (Contributor) / Sandra Day O'Connor College of Law (Contributor) / Department of Management and Entrepreneurship (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description

The following creative project defends that, whether intentionally or not, mental illness and substance abuse are inevitably romanticized in young adult media and discusses the dangers of this romanticization. This project is divided into three parts. The first part consists of psychological evaluations of the main characters of two popular,

The following creative project defends that, whether intentionally or not, mental illness and substance abuse are inevitably romanticized in young adult media and discusses the dangers of this romanticization. This project is divided into three parts. The first part consists of psychological evaluations of the main characters of two popular, contemporary forms of young adult media, Catcher in the Rye by J.D Salinger and Euphoria by Sam Levinson. These evaluations use textual evidence and the Diagnostic and Statistical Manual of Mental Disorders, Fifth Edition (DSM-5) to determine what symptoms of psychopathology the characters appear to display. The second part consists of a self-written short story that is meant to accurately depict the life of a young adult struggling with mental illness and substance abuse. This story contains various aesthetic techniques borrowed from the two young adult media forms. The final part consists of an aesthetic statement which discusses in depth the aesthetic techniques employed within the short story, Quicksand by Anisha Mehra.

ContributorsMehra, Anisha (Author) / Cryer, Michael (Thesis director) / Cavanaugh Toft, Carolyn (Committee member) / Department of Psychology (Contributor) / Dean, The College of Liberal Arts and Sciences (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
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Description

There is surprisingly little scientific literature describing whether a hockey slap shot positively or negatively transfers to a driving golf swing. Golf and hockey use a similar kinematic sequence to send the ball / puck towards a target, but does that directly translate to positive skill transfer between the two

There is surprisingly little scientific literature describing whether a hockey slap shot positively or negatively transfers to a driving golf swing. Golf and hockey use a similar kinematic sequence to send the ball / puck towards a target, but does that directly translate to positive skill transfer between the two sports, or are there other important factors that could result in a negative skill transfer? The aim of this study is to look further into the two kinematic sequences and determine their intertask skill transfer type. A field experiment was conducted, following a specific research design, in order to compare performance between two groups, one being familiar with the skill that may transfer (hockey slapshot) and the other group being unfamiliar. Both groups had no experience in the skill being tested (driving golf swing) and various data was collected as all of the subjects performed 10 golf swings. The results of the data analysis showed that the group with experience in hockey had a higher variability of ball distance and ball speed. There are many factors of a hockey slapshot that are likely to develop a negative intertask skill transfer, resulting in this group's high inconsistency when performing a golf swing. On the other hand, the group with hockey experience also had higher mean club speed, showing that some aspects of the hockey slapshot resulted in a positive skill transfer, aiding their ability to perform a golf swing.

ContributorsLarson, Finn Althea (Author) / Peterson, Daniel (Thesis director) / Cryer, Michael (Committee member) / Materials Science and Engineering Program (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
Description
This paper studies how the COVID-19 global pandemic influenced a new generation of investors into the stock market. The paper will take a look at the state of the financial markets and its participants before the pandemic, during the pandemic, and after the pandemic. It is important to note that

This paper studies how the COVID-19 global pandemic influenced a new generation of investors into the stock market. The paper will take a look at the state of the financial markets and its participants before the pandemic, during the pandemic, and after the pandemic. It is important to note that as of this paper, the COVID-19 pandemic is far from being over—these conclusions and recommendations are based on the current trends within the financial market. The research concludes that the younger participants that joined the market were more risk tolerant, traded in large quantities with little money, and found many of their trading strategies on social media platforms. Further research also suggests that market sentiments were highly correlated with price differences in stocks and other securities. Along with a categorization for the new investors in the market, this paper will take a look at how the new participants have affected more traditional experienced investors that were in the stock market well before the pandemic, and their ability to give and take investment advice from the new generation. Key words: COVID-19 pandemic, risk average, pandemic investors, market sentiments
ContributorsRandeniya, Rushini (Author) / Bonadurer, Werner (Thesis director) / Jordan, Erin (Committee member) / Barrett, The Honors College (Contributor) / Department of Management and Entrepreneurship (Contributor) / Department of Finance (Contributor)
Created2022-05
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Description

This paper studies how the COVID-19 global pandemic influenced a new generation of investors into the stock market. The paper will take a look at the state of the financial markets and its participants before the pandemic, during the pandemic, and after the pandemic. It is important to note that

This paper studies how the COVID-19 global pandemic influenced a new generation of investors into the stock market. The paper will take a look at the state of the financial markets and its participants before the pandemic, during the pandemic, and after the pandemic. It is important to note that as of this paper, the COVID-19 pandemic is far from being over—these conclusions and recommendations are based on the current trends within the financial market. The research concludes that the younger participants that joined the market were more risk tolerant, traded in large quantities with little money, and found many of their trading strategies on social media platforms. Further research also suggests that market sentiments were highly correlated with price differences in stocks and other securities. Along with a categorization for the new investors in the market, this paper will take a look at how the new participants have affected more traditional experienced investors that were in the stock market well before the pandemic, and their ability to give and take investment advice from the new generation. Key words: COVID-19 pandemic, risk average, pandemic investors, market sentiments

ContributorsRandeniya, Rushini (Author) / Bonadurer, Werner (Thesis director) / Jordan, Erin (Committee member) / Barrett, The Honors College (Contributor) / Department of Management and Entrepreneurship (Contributor)
Created2022-05
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Description

This paper studies how the COVID-19 global pandemic influenced a new generation of investors into the stock market. The paper will take a look at the state of the financial markets and its participants before the pandemic, during the pandemic, and after the pandemic. It is important to note that

This paper studies how the COVID-19 global pandemic influenced a new generation of investors into the stock market. The paper will take a look at the state of the financial markets and its participants before the pandemic, during the pandemic, and after the pandemic. It is important to note that as of this paper, the COVID-19 pandemic is far from being over—these conclusions and recommendations are based on the current trends within the financial market. The research concludes that the younger participants that joined the market were more risk tolerant, traded in large quantities with little money, and found many of their trading strategies on social media platforms. Further research also suggests that market sentiments were highly correlated with price differences in stocks and other securities. Along with a categorization for the new investors in the market, this paper will take a look at how the new participants have affected more traditional experienced investors that were in the stock market well before the pandemic, and their ability to give and take investment advice from the new generation. Key words: COVID-19 pandemic, risk average, pandemic investors, market sentiments

ContributorsRandeniya, Rushini (Author) / Bonadurer, Werner (Thesis director) / Jordan, Erin (Committee member) / Barrett, The Honors College (Contributor) / Department of Management and Entrepreneurship (Contributor)
Created2022-05
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Description

From December 2019 to December 2020, I served as the chapter president of the Chi Omega Psi Epsilon Chapter at Arizona State University. Although my experiences as president sharpened my leadership abilities and provided me with skills I will take into my future career, the emotional baggage caused by the

From December 2019 to December 2020, I served as the chapter president of the Chi Omega Psi Epsilon Chapter at Arizona State University. Although my experiences as president sharpened my leadership abilities and provided me with skills I will take into my future career, the emotional baggage caused by the experience was scarring. I found myself carrying it with me after my term ended, allowing my negative emotions to highly affect my post-leadership experience. In conducting this project, it was my goal to determine if other student leaders had similar experiences to mine, and if so, come up with recommendations on how to improve support processes to ensure that student leaders are able to enjoy their terms as much as possible. From my research, it is evident that expectations and responsibilities put on student leaders are taking away from the positives that spring from leadership experiences. In interviewing 18 student leaders from multiple organizations across six universities around the country, it became evident that students’ positions were highly affecting their mental health and feelings towards the organization and university while in the leadership role and after their terms. I created three recommendations with the hope that this project will start the conversation around the topic of student leadership support, eventually inspiring change that will allow future student leaders to have a better experience than both myself and my peers had. These recommendations include creating an outlet/platform where past and current student leaders can talk about their experiences, creating an avenue for organization advisors to connect with the majority of members rather than having them solely in contact with the leaders, and streamlining university communications to both students, leaders, and advisors. By doing these three things, student leaders will have a better support network, allowing them to fully experience, learn from, and enjoy their time as an executive board member of their organization.

ContributorsWeissman, Taylor (Author) / Byrne, Jared (Thesis director) / Pitman, Julia (Committee member) / Barrett, The Honors College (Contributor) / Department of Management and Entrepreneurship (Contributor) / Dean, W.P. Carey School of Business (Contributor) / Department of Marketing (Contributor)
Created2022-05