Matching Items (25)
Description
E-commerce has rapidly become a mainstay in today's economy, and many websites have built themselves around providing a platform for independent sellers. Sites such as Etsy, Storenvy, Redbubble, and Society6 are increasingly popular options for anyone looking to open their own online store. With this project, I attempted to examine the effects of four different marketing techniques on sales in an online store. I opened a shop on Etsy and tracked sales in connection with promotion through social media, selling products in-person at a convention, holding a holiday tie-in sale, and using price anchoring. Social media accounts were opened on Facebook, Tumblr, and Instagram to promote the shop over the course of the project period, and Etsy's web analytics were used to track which sites directed the most traffic to the shop. I attended a convention in mid-January 2016 where I sold my products and distributed business cards with a discount code to track sales resulting from being at the convention. A holiday sale was held in conjunction with Valentine's Day to look at whether holidays influenced purchases. Lastly, a significantly more expensive product was temporarily put in the shop to see whether it produced a price anchoring effect \u2014 that is, encouraged sales of the less expensive products by making them seem affordable in comparison. While the volume of sales data was too small to draw statistically significant conclusions, the project was a highly instructive experience in the process of opening a small online store. The decision-making steps outlined may be helpful to other students looking to open their own online shop.
ContributorsChen, Candice Elizabeth (Author) / Moore, James (Thesis director) / Sanford, Adriana (Committee member) / Harrington Bioengineering Program (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
Even in today's society, we are still unsure of the limitless potentials of digital media. The digital media sector has, without a doubt, increased opportunities in marketing, sales and creativity within the fashion industry. Blogging has become increasingly popular with the efforts of commercializing high fashion. Social media has also revealed new opportunities for upcoming designers to establish themselves within their target audience. The creative uses of e-commerce also show the effectiveness and infinite possibilities digital media offers. With digital media reinventing the fashion industry, we are seeing a direct correlation between the technological advancement of a brand and their market success. Simply put, digital media is the future of the fashion industry. Technological advancements like digital printing and e-commerce tools like mobile purchasing trackers are proving to be the future of the fashion industry. Predictions for digital media in the fashion industry include a more advanced method of e-commerce, the continual usage of creative digital technologies such as holograms in fashion shows, and also the seamless integration of global markets. To gain a better perspective and knowledge of the roles of digital media in the fashion industry, Calypso Lawrence, the Public Relations Manager of fashion designer, Prabal Gurung was interviewed through email. RaeAnn Lukza, the CEO and founder of online retailer, Knee Deep Denim was also interviewed to better understand the development of e-commerce and the incorporation of social media.
ContributorsNa, Jennifer (Author) / Cheong, Pauline (Thesis director) / Gray, Nancy (Committee member) / Barrett, The Honors College (Contributor) / School of Community Resources and Development (Contributor) / Department of Marketing (Contributor) / Hugh Downs School of Human Communication (Contributor)
Created2015-05
Description
In the era of big data, the impact of information technologies in improving organizational performance is growing as unstructured data is increasingly important to business intelligence. Daily data gives businesses opportunities to respond to changing markets. As a result, many companies invest lots of money in big data in order to obtain adverse outcomes. In particular, analysis of commercial websites may reveal relations of different parties in digital markets that pose great value to businesses. However, complex ecommercial sites present significant challenges for primary web analysts. While some resources and tutorials of web analysis are available for studying, some learners especially entrylevel analysts still struggle with getting satisfying results. Thus, I am interested in developing a computer program in the Python programming language for investigating the relation between sellers’ listings and their seller levels in a darknet market. To investigate the relation, I couple web data retrieval techniques with doc2vec, a machine learning algorithm. This approach does not allow me to analyze the potential relation between sellers’ listings and reputations in the context of darknet markets, but assist other users of business intelligence with similar analysis of online markets. I present several conclusions found through the analysis. Key findings suggest that no relation exists between similarities of different sellers’ listings and their seller levels in rsClub Market. This study can become a great and unique example of web analysis and create potential values for modern enterprises.
ContributorsWang, Zhen (Author) / Benjamin, Victor (Thesis director) / Santanam, Raghu (Committee member) / Barrett, The Honors College (Contributor)
Created2018-05
Description
The purpose of this thesis is to examine the effects of digital on the fashion industry. In order to accomplish this, we must first examine the fashion industry, as well as the emerging digital space, and how these two industries are rapidly colliding. Fashion, an industry that has been around since the early 1800s in the United States (Fashion History: The American System for Fashion, 2009), is being forced to pivot, and change its traditional practices, in order to remain relevant in a world heavily influenced by the Internet and consumer preferences. The largest changes taking place within fashion include the power of various industry influencers, including designers, magazines, retailers and lifestyle bloggers, and the rise of blogging as a fashion news source. Although designers, magazines and retailers still have significant clout within the industry, bloggers are becoming a force to be reckoned with, adding a new variable to the industry.
Meanwhile, digital is still being defined, as countless people work to determine best practices and reconcile the unending amount of information available into something that can be used. Trends in digital include the concept of new media, blogging, social media and new channels of media. Overall, we are seeing a shift to user-‐ generated content, available all the time, and a proliferation of content being created and published on the Web.
Some of the ways these two industries are colliding include the rise of lifestyle bloggers, developments and usage of technology, an abundance of new e-‐commerce models, and finally, a shift in the ways consumers curate and discover products online.
Predictions for the future include a more streamlined and user-‐friendly process for search and product discovery online, increase in social commerce and personalization of products, and finally, a return to brick and mortar shopping, but with an improved, experiential model. These trends will affect industry stakeholders dramatically, and so necessary actions for these stakeholders are also discussed, such as allocating more resources to content generation and e-‐commerce, giving consumers the ability to personalize, and improving their physical shopping experiences to provide something valuable and entertaining.
Meanwhile, digital is still being defined, as countless people work to determine best practices and reconcile the unending amount of information available into something that can be used. Trends in digital include the concept of new media, blogging, social media and new channels of media. Overall, we are seeing a shift to user-‐ generated content, available all the time, and a proliferation of content being created and published on the Web.
Some of the ways these two industries are colliding include the rise of lifestyle bloggers, developments and usage of technology, an abundance of new e-‐commerce models, and finally, a shift in the ways consumers curate and discover products online.
Predictions for the future include a more streamlined and user-‐friendly process for search and product discovery online, increase in social commerce and personalization of products, and finally, a return to brick and mortar shopping, but with an improved, experiential model. These trends will affect industry stakeholders dramatically, and so necessary actions for these stakeholders are also discussed, such as allocating more resources to content generation and e-‐commerce, giving consumers the ability to personalize, and improving their physical shopping experiences to provide something valuable and entertaining.
ContributorsLose', Jenna Elizabeth (Author) / Ostrom, Amy (Thesis director) / Giles, Bret (Committee member) / Boonlorn, Jennifer (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor)
Created2013-05
Description
Tenga is an e-commerce demo web application for students studying Distributed Software Development and Software Integration and Engineering at Arizona State University (ASU). The application, written in C#, aims to empower students to understand how complex systems are build. Complementing the two courses taught at ASU, it seeks to demonstrate how the concepts taught in the two classes can be applied to the real world. In addition to the practical software development process, Tenga also bring in the topics that students are inexperienced with such as recommendation systems and ranking algorithms. Tenga is going to be used in classrooms to help students to learn fundamental issues in Web software development and software integration and to understand tools and skill sets required to built a web application.
ContributorsKawanzaruwa, Allen Tom (Author) / Chen, Yinong (Thesis director) / Nakamura, Mutsumi (Committee member) / Computer Science and Engineering Program (Contributor) / School of Mathematical and Statistical Sciences (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
Socks + Boxers began as a simple idea on a trip through Victoria's Secret as a solution to the lack of choice in quality and affordable undergarments for men. Currently, there is no central hub for men's socks and underwear. Customers shopping for men's undergarments have few choices currently: purchase an inexpensive, average quality, predetermined pack of Hanes, Fruit of the Loom, or other common undergarment brand from a store like Walmart or Target; shop for individual pieces of expensive designer underwear at a high-end department store such as Nordstrom; or, finally, purchase slightly above average quality, but fairly expensive, brand name undergarments at physical stores such as American Eagle, Urban Outfitters, or Abercrombie & Fitch, or online stores such as MeUndies. Socks + Boxers seeks to combine the accessibility and reliability of common undergarment brands, the quality and luxury-feel of high-end undergarments, and the concept of choice provided by stores that sell men's undergarment lines into a single business. We also plan to tap into the booming subscription services industry and create a way for customers to easily update and replenish their undergarment wardrobe on a regular basis with exactly what they want. In order to start out on the right foot and begin developing this business plan from the ground up, we began researching and developing a Business Model Canvas, a tool that breaks out necessary pieces of a successful business plan into easy to understand blocks. We took a critical look at the problem at hand, its potential solutions, the value the solutions provide, how we plan to start, grow, and nourish our customer base, and much more. The different pieces of this business model puzzle all come together in the following pages.
ContributorsBernat, Johnathon (Co-author) / Braaten, Joshua (Co-author) / Kashiwagi, Dean (Thesis director) / Kashiwagi, Jacob (Committee member) / Department of Finance (Contributor) / Department of Information Systems (Contributor) / School of Accountancy (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
The majority of trust research has focused on the benefits trust can have for individual actors, institutions, and organizations. This “optimistic bias” is particularly evident in work focused on institutional trust, where concepts such as procedural justice, shared values, and moral responsibility have gained prominence. But trust in institutions may not be exclusively good. We reveal implications for the “dark side” of institutional trust by reviewing relevant theories and empirical research that can contribute to a more holistic understanding. We frame our discussion by suggesting there may be a “Goldilocks principle” of institutional trust, where trust that is too low (typically the focus) or too high (not usually considered by trust researchers) may be problematic. The chapter focuses on the issue of too-high trust and processes through which such too-high trust might emerge. Specifically, excessive trust might result from external, internal, and intersecting external-internal processes. External processes refer to the actions institutions take that affect public trust, while internal processes refer to intrapersonal factors affecting a trustor’s level of trust. We describe how the beneficial psychological and behavioral outcomes of trust can be mitigated or circumvented through these processes and highlight the implications of a “darkest” side of trust when they intersect. We draw upon research on organizations and legal, governmental, and political systems to demonstrate the dark side of trust in different contexts. The conclusion outlines directions for future research and encourages researchers to consider the ethical nuances of studying how to increase institutional trust.
ContributorsNeal, Tess M.S. (Author) / Shockley, Ellie (Author) / Schilke, Oliver (Author)
Created2016
Description
This business plan is centered around the creation of a digital marketplace that will promote small businesses and sustainable shopping habits throughout the community and beyond. Our business decisions will be guided by our vision which involves encouraging environmentally conscious shopping habits, supporting small artists, and raising money for charity without compromising quality. In addition to our focus on creating a social media-based digital marketplace, we aim to ultimately help local artists grow their businesses and further support the causes they care about.
ContributorsAukon-Page, Marina (Author) / Rael, Camdyn (Co-author) / Sturm, Justin (Co-author) / Byrne, Jared (Thesis director) / Binch, Bill (Committee member) / Patel, Manish (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / School of Politics and Global Studies (Contributor) / Dean, W.P. Carey School of Business (Contributor)
Created2023-05
Description
This dissertation investigates how rural e-commerce survives and thrives in resource-scarce rural China in the contemporary era. Building upon literatures on developmental state, state capitalism, industrial policy, and platform economy, this dissertation proposes a new theoretical framework, termed Digital Developmental Village, to understand China’s rural e-commerce development against rural China’s broader socioeconomic and politico-institutional contexts and the evolution of China’s political economy by underscoring three levels of interactions between the central government, local governments, e-commerce platform giants, and rural entrepreneurs.
This dissertation draws upon the data from in-depth interviews with different kinds of participants involved with e-commerce at different places in which e-commerce-related activities occur through multi-site fieldwork across six East China provinces, together with data from secondary data gathering, to scrutinize interactions of four parties at each level. At the national level, this dissertation investigates the coevolution of the Digital Developmental Village model and finds that the bureaucratic evolution and emergence of new economic sector initially created and subsequently developed by private actors will be eventually subjected to the influence of China’s state capitalism. At the local level, in consideration of the factors of local governance approach, the pre-existing robust local economic sectors, and migration patterns, this dissertation creates a typological framework to explore the formation of e-commerce villages in varied settings of the combinations of three factors above. At the individual level, this dissertation finds that rural e-commerce entrepreneurs may achieve economic successes through some more intense forms of embeddedness, which are deemed commercially unwise in the extant literature, within differing local socioeconomic and politico-institutional contexts in China. Lastly, this dissertation analyzes the expansion of the Communist Party of China into rural e-commerce in the business incubator role and sees such organizational expansion as the efforts to implicitly exercise control over rural e-commerce. In sum, through top-down policy directives and bottom-up party organizational expansion, the Chinese state has been gradually transforming rural e-commerce to a new form of state capitalism with potential global impacts, which can empower resource-scarce villages and infuse two kinds of industrial policies to stimulate technological advances.
This dissertation draws upon the data from in-depth interviews with different kinds of participants involved with e-commerce at different places in which e-commerce-related activities occur through multi-site fieldwork across six East China provinces, together with data from secondary data gathering, to scrutinize interactions of four parties at each level. At the national level, this dissertation investigates the coevolution of the Digital Developmental Village model and finds that the bureaucratic evolution and emergence of new economic sector initially created and subsequently developed by private actors will be eventually subjected to the influence of China’s state capitalism. At the local level, in consideration of the factors of local governance approach, the pre-existing robust local economic sectors, and migration patterns, this dissertation creates a typological framework to explore the formation of e-commerce villages in varied settings of the combinations of three factors above. At the individual level, this dissertation finds that rural e-commerce entrepreneurs may achieve economic successes through some more intense forms of embeddedness, which are deemed commercially unwise in the extant literature, within differing local socioeconomic and politico-institutional contexts in China. Lastly, this dissertation analyzes the expansion of the Communist Party of China into rural e-commerce in the business incubator role and sees such organizational expansion as the efforts to implicitly exercise control over rural e-commerce. In sum, through top-down policy directives and bottom-up party organizational expansion, the Chinese state has been gradually transforming rural e-commerce to a new form of state capitalism with potential global impacts, which can empower resource-scarce villages and infuse two kinds of industrial policies to stimulate technological advances.
ContributorsYou, Tianlong (Author) / Romero, Mary (Thesis advisor) / Jurik, Nancy (Committee member) / Zhou, Min (Committee member) / Arizona State University (Publisher)
Created2020
Description
The retail industry has experienced significant change and evolution in the past decade—perhaps more than any other consumer discretionary industry in the marketplace. The rapid growth and expansion of e-commerce has been a key catalyst in driving such evolution. As consumer preferences have evolved, and their demand for convenience and expedited service has increased, e-commerce has been a become a preferred channel for making purchases. What started out as a medium for purchasing everyday goods, such as clothing, has become a vast marketplace where buyers can find just about anything they need or want online – even groceries.
ContributorsKrause, Carson L (Author) / Brian, Sadusky (Thesis director) / Rick, DeAvila (Committee member) / Department of Finance (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05