Matching Items (12)

Retail Roulette: An Analysis on the Impact of E-commerce on the Retail Industry

Description

The retail industry has experienced significant change and evolution in the past decade—perhaps more than any other consumer discretionary industry in the marketplace. The rapid growth and expansion of e-commerce

The retail industry has experienced significant change and evolution in the past decade—perhaps more than any other consumer discretionary industry in the marketplace. The rapid growth and expansion of e-commerce has been a key catalyst in driving such evolution. As consumer preferences have evolved, and their demand for convenience and expedited service has increased, e-commerce has been a become a preferred channel for making purchases. What started out as a medium for purchasing everyday goods, such as clothing, has become a vast marketplace where buyers can find just about anything they need or want online – even groceries.

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  • 2019-05

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Effect of Assorted Marketing Techniques on Online Sales

Description

E-commerce has rapidly become a mainstay in today's economy, and many websites have built themselves around providing a platform for independent sellers. Sites such as Etsy, Storenvy, Redbubble, and Society6

E-commerce has rapidly become a mainstay in today's economy, and many websites have built themselves around providing a platform for independent sellers. Sites such as Etsy, Storenvy, Redbubble, and Society6 are increasingly popular options for anyone looking to open their own online store. With this project, I attempted to examine the effects of four different marketing techniques on sales in an online store. I opened a shop on Etsy and tracked sales in connection with promotion through social media, selling products in-person at a convention, holding a holiday tie-in sale, and using price anchoring. Social media accounts were opened on Facebook, Tumblr, and Instagram to promote the shop over the course of the project period, and Etsy's web analytics were used to track which sites directed the most traffic to the shop. I attended a convention in mid-January 2016 where I sold my products and distributed business cards with a discount code to track sales resulting from being at the convention. A holiday sale was held in conjunction with Valentine's Day to look at whether holidays influenced purchases. Lastly, a significantly more expensive product was temporarily put in the shop to see whether it produced a price anchoring effect \u2014 that is, encouraged sales of the less expensive products by making them seem affordable in comparison. While the volume of sales data was too small to draw statistically significant conclusions, the project was a highly instructive experience in the process of opening a small online store. The decision-making steps outlined may be helpful to other students looking to open their own online shop.

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  • 2016-05

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Tenga: A Case Study on Building Web Applications

Description

Tenga is an e-commerce demo web application for students studying Distributed Software Development and Software Integration and Engineering at Arizona State University (ASU). The application, written in C#, aims to

Tenga is an e-commerce demo web application for students studying Distributed Software Development and Software Integration and Engineering at Arizona State University (ASU). The application, written in C#, aims to empower students to understand how complex systems are build. Complementing the two courses taught at ASU, it seeks to demonstrate how the concepts taught in the two classes can be applied to the real world. In addition to the practical software development process, Tenga also bring in the topics that students are inexperienced with such as recommendation systems and ranking algorithms. Tenga is going to be used in classrooms to help students to learn fundamental issues in Web software development and software integration and to understand tools and skill sets required to built a web application.

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  • 2016-05

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Darknet Markets Analysis & Business Intelligence

Description

In the era of big data, the impact of information technologies in improving organizational performance is growing as unstructured data is increasingly important to business intelligence. Daily data gives businesses

In the era of big data, the impact of information technologies in improving organizational performance is growing as unstructured data is increasingly important to business intelligence. Daily data gives businesses opportunities to respond to changing markets. As a result, many companies invest lots of money in big data in order to obtain adverse outcomes. In particular, analysis of commercial websites may reveal relations of different parties in digital markets that pose great value to businesses. However, complex e­commercial sites present significant challenges for primary web analysts. While some resources and tutorials of web analysis are available for studying, some learners especially entry­level analysts still struggle with getting satisfying results. Thus, I am interested in developing a computer program in the Python programming language for investigating the relation between sellers’ listings and their seller levels in a darknet market. To investigate the relation, I couple web data retrieval techniques with doc2vec, a machine learning algorithm. This approach does not allow me to analyze the potential relation between sellers’ listings and reputations in the context of darknet markets, but assist other users of business intelligence with similar analysis of online markets. I present several conclusions found through the analysis. Key findings suggest that no relation exists between similarities of different sellers’ listings and their seller levels in rsClub Market. This study can become a great and unique example of web analysis and create potential values for modern enterprises.

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  • 2018-05

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Digital Media and Technology in the Fashion Industry

Description

The purpose of this thesis is to examine the effects of digital on the fashion industry. In order to accomplish this, we must first examine the fashion industry, as well

The purpose of this thesis is to examine the effects of digital on the fashion industry. In order to accomplish this, we must first examine the fashion industry, as well as the emerging digital space, and how these two industries are rapidly colliding. Fashion, an industry that has been around since the early 1800s in the United States (Fashion History: The American System for Fashion, 2009), is being forced to pivot, and change its traditional practices, in order to remain relevant in a world heavily influenced by the Internet and consumer preferences. The largest changes taking place within fashion include the power of various industry influencers, including designers, magazines, retailers and lifestyle bloggers, and the rise of blogging as a fashion news source. Although designers, magazines and retailers still have significant clout within the industry, bloggers are becoming a force to be reckoned with, adding a new variable to the industry.

Meanwhile, digital is still being defined, as countless people work to determine best practices and reconcile the unending amount of information available into something that can be used. Trends in digital include the concept of new media, blogging, social media and new channels of media. Overall, we are seeing a shift to user-­‐ generated content, available all the time, and a proliferation of content being created and published on the Web.

Some of the ways these two industries are colliding include the rise of lifestyle bloggers, developments and usage of technology, an abundance of new e-­‐commerce models, and finally, a shift in the ways consumers curate and discover products online.

Predictions for the future include a more streamlined and user-­‐friendly process for search and product discovery online, increase in social commerce and personalization of products, and finally, a return to brick and mortar shopping, but with an improved, experiential model. These trends will affect industry stakeholders dramatically, and so necessary actions for these stakeholders are also discussed, such as allocating more resources to content generation and e-­‐commerce, giving consumers the ability to personalize, and improving their physical shopping experiences to provide something valuable and entertaining.

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Date Created
  • 2013-05

Socks + Boxers: A Unique Shopping Experience for Men's Socks and Underwear

Description

Socks + Boxers began as a simple idea on a trip through Victoria's Secret as a solution to the lack of choice in quality and affordable undergarments for men. Currently,

Socks + Boxers began as a simple idea on a trip through Victoria's Secret as a solution to the lack of choice in quality and affordable undergarments for men. Currently, there is no central hub for men's socks and underwear. Customers shopping for men's undergarments have few choices currently: purchase an inexpensive, average quality, predetermined pack of Hanes, Fruit of the Loom, or other common undergarment brand from a store like Walmart or Target; shop for individual pieces of expensive designer underwear at a high-end department store such as Nordstrom; or, finally, purchase slightly above average quality, but fairly expensive, brand name undergarments at physical stores such as American Eagle, Urban Outfitters, or Abercrombie & Fitch, or online stores such as MeUndies. Socks + Boxers seeks to combine the accessibility and reliability of common undergarment brands, the quality and luxury-feel of high-end undergarments, and the concept of choice provided by stores that sell men's undergarment lines into a single business. We also plan to tap into the booming subscription services industry and create a way for customers to easily update and replenish their undergarment wardrobe on a regular basis with exactly what they want. In order to start out on the right foot and begin developing this business plan from the ground up, we began researching and developing a Business Model Canvas, a tool that breaks out necessary pieces of a successful business plan into easy to understand blocks. We took a critical look at the problem at hand, its potential solutions, the value the solutions provide, how we plan to start, grow, and nourish our customer base, and much more. The different pieces of this business model puzzle all come together in the following pages.

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  • 2016-05

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Analysis of E-commerce Returns in Online Retail

Description

In 1991 after the National Science Foundation lifted the ban on commercial usage of the internet, e-commerce through online retailers has slowly been growing in sales along with e-commerce returns.

In 1991 after the National Science Foundation lifted the ban on commercial usage of the internet, e-commerce through online retailers has slowly been growing in sales along with e-commerce returns. As e-commerce returns increase alongside e-commerce sales, this thesis will explore what problems online retailers experience from e-commerce returns and what are some potential solutions. Building on existing work conducted by other researchers on the topic of e-commerce returns, additional interviews were conducted with Nordstrom and Big Lots to compare those findings with external research. From interviews and additional research, it is concluded that the biggest problems online retailers experience returns due to size, fit, color, and damages. Thus, it is recommended for online retailers to implement tools such as Fit Finder or incorporate more diverse models along with more detailed descriptions to alleviate returns due to sizing or fit. Furthermore, invest in providing higher quality images to better depict product coloring. As for damages, it is recommended to establish 2nd tier resale channels or a chargeback program onto 3rd party carriers to recuperate losses. Overall, further investment into reverse logistics is pertinent for an online retailer’s e-commerce strategy and operations to remain competitive against others while controlling costs.

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  • 2020-05

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Digital Media in the Fashion Industry

Description

Even in today's society, we are still unsure of the limitless potentials of digital media. The digital media sector has, without a doubt, increased opportunities in marketing, sales and creativity

Even in today's society, we are still unsure of the limitless potentials of digital media. The digital media sector has, without a doubt, increased opportunities in marketing, sales and creativity within the fashion industry. Blogging has become increasingly popular with the efforts of commercializing high fashion. Social media has also revealed new opportunities for upcoming designers to establish themselves within their target audience. The creative uses of e-commerce also show the effectiveness and infinite possibilities digital media offers. With digital media reinventing the fashion industry, we are seeing a direct correlation between the technological advancement of a brand and their market success. Simply put, digital media is the future of the fashion industry. Technological advancements like digital printing and e-commerce tools like mobile purchasing trackers are proving to be the future of the fashion industry. Predictions for digital media in the fashion industry include a more advanced method of e-commerce, the continual usage of creative digital technologies such as holograms in fashion shows, and also the seamless integration of global markets. To gain a better perspective and knowledge of the roles of digital media in the fashion industry, Calypso Lawrence, the Public Relations Manager of fashion designer, Prabal Gurung was interviewed through email. RaeAnn Lukza, the CEO and founder of online retailer, Knee Deep Denim was also interviewed to better understand the development of e-commerce and the incorporation of social media.

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  • 2015-05

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Harnessing the Power of Social Media to Drive an E-Commerce Business

Description

In recent years, marketing has taken a large shift into the digital world. With the growing popularity of social media, many companies have been doing most of their advertising through

In recent years, marketing has taken a large shift into the digital world. With the growing popularity of social media, many companies have been doing most of their advertising through platforms such as Instagram, and have been heavily using influencers, in order to drive their business. With the popularity of social media, small online businesses have been emerging. According to sources like eMarketer, e-commerce is the only trillion-dollar industry growing at a double-digit percentage each year (Moore). Among these small businesses, is the growing idea of dropshipping. Dropshipping is a system in which products can be chosen from a manufacturer, and sold via a website, with no need for inventory from the selling party. The goal of this research is to harness the power of social media, in order to drive a successful e-commerce business. The research entails creating a Shopify dropship store, and using social media platforms, such as Instagram, Twitter, and Facebook to effectively advertise and drive the online business. The first steps were to create social media pages for the business, in order to establish credibility. All the products will be sourced from AliExpress, and then sold via the website created on Shopify. Consumers will order from the website, and process their payment that way as well, but will be receiving the package from AliExpress, which removes the necessity to have inventory, and minimizes shipping costs. The products sold were chosen based on survey results, for what consumers would most likely purchase from an online store. The store's name is “Urban Angel”, and primarily sells accessories, such as phone cases, jewelry, hair accessories, and purses. These are all priced at a neutral pricing strategy, and can compete with other online retailers. This is necessary, because there are so many e-commerce businesses emerging every day, it is important to make sure that it can stand out in some way.

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  • 2020-05

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E-Commerce Giants: Why Businesses Fail Without Data-Driven Marketing

Description

As a Marketing and Business Data Analytics student, it has become increasingly apparent through coursework and professional experiences that the landscape of e-commerce and data-driven marketing is changing. Many companies

As a Marketing and Business Data Analytics student, it has become increasingly apparent through coursework and professional experiences that the landscape of e-commerce and data-driven marketing is changing. Many companies flounder and are barely keeping up with the fast-developing world of e-commerce, while others are thriving and becoming “E-Commerce Giants”. What do they do that make them successful?
Through research from case studies and professional interviews, it can be shown that those who fail and become victim to the e-commerce giants are those who do not allocate enough budget and resources to allow e-commerce to succeed; they do not correctly utilize data throughout the creation of their e-commerce site nor their marketing, have a vast lack of knowledge, and ultimately do not adapt to trends in e-commerce.
E-commerce giants are those who lead in the world-wide e-commerce revolution. They have entered a market and have caused/are continuing to cause instability for those who have not adapted or changed. These e-commerce giants do not have to be “giant” in size; rather, they are making giant changes that allow them to be successful within the industry. They are the prime examples of how e-commerce and data-driven marketing can be successful.
My research shows in order to successfully practice e-commerce, companies must adapt the best practices shown by these giants: owning your data, developing a strong budget for data-driven marketing, investing in the technology and people needed to implement a sound strategy, training employees in basic data, utilizing data in all aspects of marketing, creating an easy online experience that using AB Testing, hosting post mortem meetings to identify successes and failures, understanding your customers, creating the appropriate customer segmentation, nixing the “one fits all” strategy, and never getting too comfortable. If a company is stagnant, they are behind.

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  • 2019-05