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The connection between Hollywood costume design and the films of the 007/James Bond franchise, especially in regards to the changing perspective of the “Bond Girl”, is an intricate relationship that has previously been little researched. In the most recent Bond films, in particular, the female characters have become more powerful

The connection between Hollywood costume design and the films of the 007/James Bond franchise, especially in regards to the changing perspective of the “Bond Girl”, is an intricate relationship that has previously been little researched. In the most recent Bond films, in particular, the female characters have become more powerful than the early characters and their roles within the narratives have changed with their characters taking on stronger and more integral roles. This thesis seeks to examine the films of the 007/James Bond franchise and how the rhetoric of the franchise’s costume design affects the representation of femininity and power in regards to the Bond Girls. After an overview of Bond history and costume theory, two films are analyzed as case studies: Dr. No (1962) which marks the beginning of the film franchise and Casino Royale (2006), which marks the more recent turn the films have taken. This thesis examines how the representations of Bond Girls and the use of costume design for their characters have changed over the course of the franchise from the days of Sean Connery to the recent reboot of the franchise with Daniel Craig as 007 James Bond. In addition to an examination of Bond Girl costume design, this thesis considers the role and influence of the costume designers. A designer’s vision of a character is derived from both the writing and the physical features of the actresses before them. Here this thesis considers how the rhetorical choices made by designers have contributed to an understanding of the relationship between femininity and power. Finally it shows how the costumes effect the power of the female characters and how the Bond Girls of today (Casino Royale) compare and/or contrast to Bond Girls of the past (Dr. No). This thesis combines the areas of feminist film theory and costume theory to provide an original rhetorical analysis of the Bond series in relation to costume design and examines the rhetorical statements made by the costume designers in their designs for the characters and how those statements influence the representations of the characters.
ContributorsSeverson, Andrea (Author) / Goggin, Maureen (Thesis advisor) / Ore, Ersula (Committee member) / Lamp, Kathleen (Committee member) / Arizona State University (Publisher)
Created2013
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DescriptionThe project analyzes the history of indie music and culture, and how the aesthetic has been undermined by the modern music industry. The project discusses rhetorical theory on the nature of publics, including group identification through rhetorical discourse as expressed through indie culture.
ContributorsBisbee, Evan Owens (Author) / Lamp, Kathleen (Thesis director) / Mook, Richard (Committee member) / Berry, Shavawn (Committee member) / Barrett, The Honors College (Contributor) / Department of English (Contributor)
Created2013-05
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Description
For my Barrett Creative Project I set out to make an Elizabethan inspired women’s costume and write about my process. Images of the completed costume and process photos are included in the appendix. I researched the differences between my modern day costume construction techniques and those of dressmakers from the

For my Barrett Creative Project I set out to make an Elizabethan inspired women’s costume and write about my process. Images of the completed costume and process photos are included in the appendix. I researched the differences between my modern day costume construction techniques and those of dressmakers from the original period of the 16th century. An important distinction that I must make is that I set out to create a costume rather than a historical reproduction of a garment. This allows me to have both creative freedom and an ability to take advantage of the technology to which I have access. I will begin by reviewing the steps I took to construct the costume itself. The task began long before I ever sat down to stitch pieces together. Pollatsek writes, “Popular culture tends to show two versions of making clothing: mass - production drudged in sweatshops, or virtually instantaneous bursts of creative magic . . . (making costumes for the stage), most people do not see the planning and time that the transformation of fabric into wearable art entails. Creating costumes actually requires a combination of art, craft, and engineering” (1). I found her statement to ring true, as the completion of this project incorporated not just sewing but historical research, pattern-making, costume design, and project management. The final product of this project is a costume that very closely resembles the initial rendering. Due to the onset of Covid-19, in order to adhere to social distancing practices, I was unable to photograph the finished project on my model. The alterations marked in our final fitting were completed and the costume is made to her latest measurements.
ContributorsMurphy, Niamh Leavy (Author) / Furr, Constance (Thesis director) / Moench, Sarah (Thesis director) / Hunt, Kristin (Committee member) / School of Film, Dance and Theatre (Contributor) / School of Art (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05