
Monetization of Autonomous Vehicle Data
Autonomous vehicles (AV) are capable of producing massive amounts of real time and precise data. This data has the ability to present new business possibilities across a vast amount of markets. These possibilities range from simple applications to unprecedented use cases. With this in mind, the three main objectives we sought to accomplish in our thesis were to: 1. Understand if there is monetization potential in autonomous vehicle data 2. Create a financial model of what detailing the viability of AV data monetization 3. Discover how a particular company (Company X) can take advantage of this opportunity, and outline how that company might access this autonomous vehicle data.
- Carlton, Corrine (Co-author)
- Clark, Rachael (Co-author)
- Quintana, Alex (Co-author)
- Shapiro, Brandon (Co-author)
- Sigrist, Austin (Co-author)
- Simonson, Mark (Thesis director)
- Reber, Kevin (Committee member)
- School of Accountancy (Contributor)
- Department of Finance (Contributor)
- Department of Information Systems (Contributor)
- Barrett, The Honors College (Contributor)