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Gendered products are prevalent in the modern consumer products market. This paper provides historical context for the change in the consumer products market which started as a genderless product market and shifted to a female consumer-centric market reflecting the economic needs of the United States through World War I and

Gendered products are prevalent in the modern consumer products market. This paper provides historical context for the change in the consumer products market which started as a genderless product market and shifted to a female consumer-centric market reflecting the economic needs of the United States through World War I and II. This female consumer-centric market results from the rise of consumer research and many household products are created to satisfy female consumer preferences. But as the consumer demographics change with more women entering the labor force, the types of products being sold change to appeal to the increasing number of male consumers who begin shopping for themselves. This increase in male products is what leads to the booming men's personal care products market that we see today. With an increase in gendered products, there has also been an increase in the number of backlash companies face for creating specific gendered products. This paper outlines the history of gendered products and the potential future of products in the United States.
ContributorsLavergne, Lisa (Author) / Foster, William (Thesis director) / Goegan, Brian (Committee member) / Economics Program in CLAS (Contributor) / The Design School (Contributor) / Herberger Institute for Design and the Arts (Contributor) / Department of Psychology (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description

Water markets are a promising method for adapting to water scarcity in the western United States, and the Colorado-Big Thompson Project (CBT) market is often held up as a prime example of their potential. While much has been written about the CBT market, the current academic literature tends to eschew

Water markets are a promising method for adapting to water scarcity in the western United States, and the Colorado-Big Thompson Project (CBT) market is often held up as a prime example of their potential. While much has been written about the CBT market, the current academic literature tends to eschew structural modeling of supply and demand in favor of fitting hedonic price equations, which ignore many of the market’s unique characteristics. This paper proposes a model of supply and demand for CBT water which accounts for these unique features, including transaction supply, municipality stockpiling, and differences in behavior across different types of water users. The estimation of this model is made possible by novel administrative records data on both transfers and ownership of CBT water, the processing and features of which are described in detail. While the voluminous and messy nature of the data has prevented complete estimation of the model at this point, some preliminary results are presented along with a plan for future work.

Created2022-12