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Description
Trekster is an online outdoor website that provides the tools and information necessary for any person to complete a given outdoor activity that matches his/her ability, age, location, and desires with a focus on United States National Parks and National Monument travel. Over time, Trekster will create a sizable repository of trails and activities that reflect a geographically diverse nation and the equally diverse interests the population of the world seek to enjoy in these awe-inspiring locales. Trekster will focus on content creation and the updating of existing content to continually offer the most precise and voluminous information on a given trail, activity, or news item. Trekster is a Limited Liability Company with roots in Arizona and Colorado. Trekster will be managed by Kurtis Zinger, an outdoorsman and businessman keen on finding solutions to problems he has experienced in his travel planning within the national parks. The idea for Trekster originated with a lack of helpful content available from the National Park Service websites for travel to the United States National Parks and National Monuments. Visitation at parks has continued to increase most years over the past three decades, yet the National Parks Service has not been able to successfully serve the demand of an eager outdoor demographic. Trekster is designed for ease-of-use and its target market ranges from senior citizens and foreign visitors to American citizens that are avid backpackers, hikers, and/or campers. Trekster will provide these markets with the tools needed to improve their outdoor or National Park experience, especially because of the lack of these resources at other websites for a reasonable price. As revenue will be Trekster's primary revenue stream, but by keeping expenses limited to marketing efforts after the first year of operation, Trekster will reach its break-even point by 2017 and will make positive profits that grow exponentially during the years that follow. After 2020, Trekster will have content for all 50 states and will begin exploring unique ways to deliver content and explore other potential revenue sources. Trekster will be the premier online destination for travelers to National Parks and adventurers hoping to find more than a superficial introduction to a complex maze of information. By providing quality content free of charge, Trekster will become a favorite resource of outdoor enthusiasts and a source of community for those who find solace and adventure in the outdoors.
ContributorsZinger, Kurtis (Author) / Koretz, Lora (Thesis director) / Facinelli, Diane (Committee member) / Ehrlich, Susan (Committee member) / Barrett, The Honors College (Contributor)
Created2015-05