Matching Items (5)
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- All Subjects: Travel
- Creators: Department of Management
DescriptionA comprehensive business model aimed at providing young travelers with authentic local experiences while reducing the financial burden of travel by leveraging users primary and extended networks.
ContributorsAskin, Christian Edward (Author) / Miller, Duane (Thesis director) / Peck, Sidnee (Committee member) / Barrett, The Honors College (Contributor) / Department of Management (Contributor) / Department of Marketing (Contributor)
Created2015-05
Description
Recon International Adventures is an online adventure travel community that provides guide operators and adventure seekers a central communication platform. This platform gives adventure seekers all the tools they need to plan their trips and allows guide operators to better communicate the value that they can provide by creating a virtual preview of their trips. This platform will serve as an ideal place for endemic advertising thus increasing bookings for guide operators listed on the site and giving outdoor gear and clothing companies exposure to their target market. Recon will operate on a lean business model and test our minimal viable product with consumers before scaling.
ContributorsTsonis, Nicholas Ramsey (Author) / Miller, Duane (Thesis director) / Ostrom, Lonnie (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / W. P. Carey School of Business (Contributor) / Department of Management (Contributor)
Created2015-05
Description
The following creative project was a two part study regarding the wedding and event planning industry. Part one consisted of planning and executing an event followed by an analysis of the event in terms of strengths, weaknesses, and customer feedback. Part two consisted of evaluating a potential wedding planning company by the standards of the Business Model Canvas Method. The overall goal of this project was to determine if I would be pursuing a career as an independent wedding and event consultant or exploring other career options based on the research conducted and which option would be best aligned with my desires and career aspirations.
ContributorsHawbaker, Christina Elizabeth (Author) / Peck, Sidnee (Thesis director) / LePine, Marcie (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / W. P. Carey School of Business (Contributor) / Department of Management (Contributor)
Created2013-12
Description
The Barrett, the Honors College Internships and Research Department provides information regarding internship and research position availabilities, generates greater exposure to various companies and organizations seeking student help, and offers students assistance in applying for employment. The office's current objectives are to increase student engagement and escalate student success in internship and research involvement. The application of marketing resources requires evaluation and improvement in order to increase attendance at the events held by the office each semester, which have consistently received disappointing turnouts. This study examines the marketing communication channels currently used in order to productively correlate these channels with event attendance.
ContributorsVillemez, Hallie Katherine (Author) / Eaton, John (Thesis director) / Olsen, Doug (Committee member) / Russo, Lianne (Committee member) / Barrett, The Honors College (Contributor) / W. P. Carey School of Business (Contributor) / Department of Marketing (Contributor)
Created2013-12
Description
This paper is an examination of my own personal experience living and studying abroad in Scotland and how this experience relates to the concept of tourist versus traveler. The concept of tourist versus traveler is found in many different work of travel writing. Paul Fussell described the tourist versus traveler idea best. Travelers, according to Fussell, "learn not just foreign customs and curious cuisines and unfamiliar beliefs and novel forms of government, they learn, if they are lucky, humility." The aim of this project is to look at the differences between a tourist and a traveler is reference to my own personal experiences studying abroad. After spending a semester living and studying in Scotland I noticed that my behavior had changed, becoming more likely to try new things and immerse myself in Scottish society, instead of seeing the important historical places. I spent five months living in Scotland and during this time I noticed that the more time I spent abroad the less I wanted to do the tourist traps and the more I wanted experience Scotland through the parts of the country most generally would not see. My paper moves from my experience as a tourist to later in the semester when I had been living there for a while. This work can also be used to examine what living and studying abroad is like for students. Different countries have different ways of handling education and this work can help highlight these differences.
ContributorsDominy, Rachel Marie (Author) / Scott Lynch, Jacquelyn (Thesis director) / McAdams, Charity (Committee member) / Department of Management (Contributor) / Department of English (Contributor) / W. P. Carey School of Business (Contributor) / Sanford School of Social and Family Dynamics (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05