Matching Items (47)
135497-Thumbnail Image.png
Description
Twitter is one of the most powerful communication tools ever created. There are over 1.3 billion registered Twitter users (Smith, 2016). 100 million daily people actively use Twitter every day. 6,000 tweets are tweeted every second. Communication has never been so abundant, public, and chronicled. Not only is there a

Twitter is one of the most powerful communication tools ever created. There are over 1.3 billion registered Twitter users (Smith, 2016). 100 million daily people actively use Twitter every day. 6,000 tweets are tweeted every second. Communication has never been so abundant, public, and chronicled. Not only is there a gigantic population to market to, but also a wealth of information about that population to record and draw insights from. However, many companies' Twitter accounts fail to generate popular posts on a regular basis. The content that they produce is ineffective and uninteresting. In my opinion, these companies are failing to take advantage of a huge opportunity. I decided to dive into the Twitter accounts of some of my favorite companies to see what they were doing wrong and how they could improve. My thesis investigates 18 different company Twitter accounts from four different industries: Athletic Apparel, Technology, Online Entertainment, and Car Manufacturing. I pulled 200 tweets from each company and cleaned and organized the data into an Excel spreadsheet. I investigated how certain variables impacted tweet popularity across the four industries. First, I looked at tweet format to determine whether posts, retweets, or replies were the best format. Then, I analyzed how different elements of a tweet's content could impact the tweet's popularity. Specifically, I looked at the effects of including links, hashtags, and questions into the tweet. Next, I tried to determine the optimal tweet length for each industry. And finally, I compared each industry's tweet sentiment preferences. I then summarized my findings into a series of recommendations for companies to improve their tweet popularity.
ContributorsFrame, Christopher James (Author) / Clark, Joseph (Thesis director) / Jenkins, Anthony (Committee member) / Department of Information Systems (Contributor) / Department of Finance (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
148176-Thumbnail Image.png
Description

In this project, I examined the relationship between lockdowns implemented by COVID-19 and the activity of animals in urban areas. I hypothesized that animals became more active in urban areas during COVID-19 quarantine than they were before and I wanted to see if my hypothesis could be researched through Twitter

In this project, I examined the relationship between lockdowns implemented by COVID-19 and the activity of animals in urban areas. I hypothesized that animals became more active in urban areas during COVID-19 quarantine than they were before and I wanted to see if my hypothesis could be researched through Twitter crowdsourcing. I began by collecting tweets using python code, but upon examining all data output from code-based searches, I concluded that it is quicker and more efficient to use the advanced search on Twitter website. Based on my research, I can neither confirm nor deny if the appearance of wild animals is due to the COVID-19 lockdowns. However, I was able to discover a correlational relationship between these two factors in some research cases. Although my findings are mixed with regard to my original hypothesis, the impact that this phenomenon had on society cannot be denied.

ContributorsHeimlich, Kiana Raye (Author) / Dorn, Ronald (Thesis director) / Martin, Roberta (Committee member) / Donovan, Mary (Committee member) / School of Mathematical and Statistical Sciences (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
Description

Over the past couple of years, the focus on the prevalence of hate-speech and misinformation on the internet has increased. Lawmakers feel that repealing or reforming Section 230 of the Communication Decency Act is the way to go, considering that the law has been used to protect companies from any

Over the past couple of years, the focus on the prevalence of hate-speech and misinformation on the internet has increased. Lawmakers feel that repealing or reforming Section 230 of the Communication Decency Act is the way to go, considering that the law has been used to protect companies from any liability in the past. In this podcast series, I will be explaining what Section 230 is, how it affects us, and what changes are being proposed. In doing so, I wish to shed a light on how the problems of the internet are not solely in the hands of social media giants and a 26-word long law, but all its users that make up our global community.

ContributorsAvi, Pratyush (Author) / Schmidt, Peter (Thesis director) / Voorhees, Matthew (Committee member) / Computer Science and Engineering Program (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
147748-Thumbnail Image.png
Description

The role of technology in shaping modern society has become increasingly important in the context of current democratic politics, especially when examined through the lens of social media. Twitter is a prominent social media platform used as a political medium, contributing to political movements such as #OccupyWallStreet, #MeToo, and

The role of technology in shaping modern society has become increasingly important in the context of current democratic politics, especially when examined through the lens of social media. Twitter is a prominent social media platform used as a political medium, contributing to political movements such as #OccupyWallStreet, #MeToo, and #BlackLivesMatter. Using the #BlackLivesMatter movement as an illustrative case to establish patterns in Twitter usage, this thesis aims to answer the question “to what extent is Twitter an accurate representation of “real life” in terms of performative activism and user engagement?” The discussion of Twitter is contextualized by research on Twitter’s use in politics, both as a mobilizing force and potential to divide and mislead. Using intervals of time between 2014 – 2020, Twitter data containing #BlackLivesMatter is collected and analyzed. The discussion of findings centers around the role of performative activism in social mobilization on twitter. The analysis shows patterns in the data that indicates performative activism can skew the real picture of civic engagement, which can impact the way in which public opinion affects future public policy and mobilization.

ContributorsTutelman, Laura (Author) / Voorhees, Matthew (Thesis director) / Kawski, Matthias (Committee member) / School of Mathematical and Statistical Sciences (Contributor) / Computer Science and Engineering Program (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
166415-Thumbnail Image.png
Description

Social injustice issues are a familiar, yet very arduous topic to define. This is because they are difficult to predict and tough to understand. Injustice issues negatively affect communities because they directly violate human rights and they span a wide range of areas. For instance, injustice issues can relate to

Social injustice issues are a familiar, yet very arduous topic to define. This is because they are difficult to predict and tough to understand. Injustice issues negatively affect communities because they directly violate human rights and they span a wide range of areas. For instance, injustice issues can relate to unfair labor practices, racism, gender bias, politics etc. This leaves numerous individuals wondering how they can make sense of social injustice issues and perhaps take efforts to stop them from occurring in the future. In an attempt to understand the rather complicated nature of social injustice, this thesis takes a data driven approach to define a social injustice index for a specific country, India. The thesis is an attempt to quantify and track social injustice through social media to see the current social climate. This was accomplished by developing a web scraper to collect hate speech data from Twitter. The tweets collected were then classified by their level of hate and presented on a choropleth map of India. Ultimately, a user viewing the ‘India Social Injustice Index’ map should be able to simply view an index score for a desired state in India through a single click. This thesis hopes to make it simple for any user viewing the social injustice map to make better sense of injustice issues.

ContributorsDeosthali, Shefali (Author) / Chavez-Echeagaray, Maria Elena (Thesis director) / Mathews, Nicolle (Committee member) / Barrett, The Honors College (Contributor) / Computer Science and Engineering Program (Contributor)
Created2022-05
Description

On January 5, 2020, the World Health Organization (WHO) reported on the outbreak of pneumonia of unknown cause in Wuhan, China. Two weeks later, a 35-year-old Washington resident checked into a local urgent care clinic with a 4-day cough and fever. Laboratory testing would confirm this individual as the first

On January 5, 2020, the World Health Organization (WHO) reported on the outbreak of pneumonia of unknown cause in Wuhan, China. Two weeks later, a 35-year-old Washington resident checked into a local urgent care clinic with a 4-day cough and fever. Laboratory testing would confirm this individual as the first case of the novel coronavirus in the U.S., and on January 20, 2020, the Center for Disease Control (CDC) reported this case to the public. In the days and weeks to follow, Twitter, a social media platform with 450 million active monthly users as of 2020, provided many American residents the opportunity to share their thoughts on the developing pandemic online. Social media sites like Twitter are a prominent source of discourse surrounding contemporary political issues, allowing for direct communication between users in real-time. As more population centers around the world gain access to the internet, most democratic discussion, both nationally and internationally, will take place in online spaces. The activity of elected officials as private citizens in these online spaces is often overlooked. I find the ability of publics—which philosopher John Dewey defines as groups of people with shared needs—to communicate effectively and monitor the interests of political elites online to be lacking. To best align the interests of officials and citizens, and achieve transparency between publics and elected officials, we need an efficient way to measure and record these interests. Through this thesis, I found that natural language processing methods like sentiment analyses can provide an effective means of gauging the attitudes of politicians towards contemporary issues.

ContributorsHowell, Nicholas (Author) / Voorhees, Matthew (Thesis director) / Schmidt, Peter (Committee member) / Barrett, The Honors College (Contributor) / School of Mathematical and Statistical Sciences (Contributor) / School of Life Sciences (Contributor)
Created2023-05
186806-Thumbnail Image.png
Description

I studied how hostile and benevolent language influences one’s ability to change their misconceptions. Participants were less likely to revise their misconceptions when reading tweets with hostile language than those exposed to benevolent language, which stresses adopting a neutral or benevolent tone to increase the likelihood of successful revision. This

I studied how hostile and benevolent language influences one’s ability to change their misconceptions. Participants were less likely to revise their misconceptions when reading tweets with hostile language than those exposed to benevolent language, which stresses adopting a neutral or benevolent tone to increase the likelihood of successful revision. This may be due to a shift of memory resources from the less engaging Tweet information to the more engaging, evocative hostile language.

ContributorsOloughlin, Connor (Author) / McNamara, Danielle (Thesis director) / Doane, Leah (Committee member) / Ha, Thao (Committee member) / Barrett, The Honors College (Contributor) / Department of Psychology (Contributor)
Created2023-05
Description

As online media, including social media platforms, become the primary and go-to resource for traditional communication, news and the spread of information is more present and accessible to consumers than ever before. This research focuses on analyzing Twitter data on the ongoing Russian-Ukrainian War to understand the significance of social

As online media, including social media platforms, become the primary and go-to resource for traditional communication, news and the spread of information is more present and accessible to consumers than ever before. This research focuses on analyzing Twitter data on the ongoing Russian-Ukrainian War to understand the significance of social media during this period in comparison to previous conflicts. The significance of social media and political conflict will be examined through Twitter user analysis and sentiment analysis. This case study will conduct sentiment analysis on a random sample of tweets from a given dataset, followed by user analysis and classification methods. The data will explore the implications for understanding public opinion on the conflict, the strengths and limitations of Twitter as a data source, and the next steps for future research. Highlighting the implications of the research findings will allow consumers and political stakeholders to make more informed decisions in the future.

ContributorsBlavatsky, Sofia (Author) / Hahn, Richard (Thesis director) / Sirugudi, Kumar (Committee member) / Inozemtseva, Julia (Committee member) / Barrett, The Honors College (Contributor) / School of Mathematical and Statistical Sciences (Contributor) / Department of Information Systems (Contributor)
Created2023-05
155782-Thumbnail Image.png
Description
The issue of women driving remains to be highly debated in Saudi Arabia. Recent developments on its legalization have sparked conversation and discourse, particularly in social media sites like Twitter. Several hashtags have been used to indicate either support or criticism towards the movement.

Examining Twitter tweets and hashtags, the study

The issue of women driving remains to be highly debated in Saudi Arabia. Recent developments on its legalization have sparked conversation and discourse, particularly in social media sites like Twitter. Several hashtags have been used to indicate either support or criticism towards the movement.

Examining Twitter tweets and hashtags, the study explored how the discourse on women driving had been executed, particularly in between genders. The study analyzed a sizeable number of tweets as well as their context via linguistic corpora analysis. Following Norman Fairclough’s framework, the two opposing perspectives were investigated both at a level of textual analysis. The selected tweets were representative of the three hashtags that emerged on the heat of the discourse regarding the issue of women driving in Saudi Arabia: #Women_car_driving, #I_will_drive_my_car_June15, and #I_will_enter_my_kitchen_June15.

The results showed, among others, that tweets with the hashtag #Women_car_driving presented a tremendous support towards the movement. On the other hand strong opposing reactions emerged from the hashtags #I_will_drive_my_car_June15 and #I_will_enter_my_kitchen_June15.
ContributorsAljarallah, Rayya Sulaiman (Author) / Adams, Karen (Thesis advisor) / Gelderen, Elly van (Committee member) / Prior, Matthew (Committee member) / Arizona State University (Publisher)
Created2017
187625-Thumbnail Image.png
Description
Although nearly invisible to the public, millions of hobbyists around the world have for decades played an important role in local journalism. Whether it is a bank robbery, train derailment, car accident, or the rescue of a cat stuck in a tree, chances are police scanner listeners will hear it

Although nearly invisible to the public, millions of hobbyists around the world have for decades played an important role in local journalism. Whether it is a bank robbery, train derailment, car accident, or the rescue of a cat stuck in a tree, chances are police scanner listeners will hear it and some will tip off journalists. These “if it bleeds it leads” stories are, for better or worse, an important part of local television newscasts and other forms of local news. Long before internet content creators and social media sites, scanner hobbyists formed groups that created information feeds to share with each other and the public. In the 1990s, for example, a group of listeners in Colorado started a Twitter-like news sharing service for its 500 members, sending out updates over a network of alphanumeric pagers. Mountain News Net continues its work today using modern technology. What is perhaps least known about scanner hobbyists is that Mountain News Net and certain other listener groups relied on journalistic-style principles and news values in the material they shared. Mountain News Net’s small team of “dispatchers” rely on well-understood guidelines for their feed, gatekeeping what is sent to their members. Local News providers in Colorado also work with the group to get access to news tips. Indeed, there is much to be heard on a police scanner, usually small dramas that unfold in real-time, providing a record of events from the first responder perspective. Listening to these stories can be so compelling some listeners won’t go anywhere without their radios. Jack Dorsey was a scanner listener as a child, and he said the experience inspired him to help create Twitter. This dissertation brings to light this unexplored world of public safety radio and its close connections to journalism and user-generated content. The nearly century-old hobby is examined in a historical context, and through semi-structured interviews with Members of the Mountain News Net and other key informants provides a deep explanation of how these pre-internet citizen journalists came to be and the role they play today.
ContributorsRackham, Brian James (Author) / Thornton, Leslie Jean (Thesis advisor) / Barrett, Marianne (Committee member) / Casavantes, Mike (Committee member) / Johnson, Rich (Committee member) / Liseblad, Madeleine (Committee member) / Arizona State University (Publisher)
Created2023