Matching Items (4)
Filtering by
- All Subjects: Twitter
- Creators: Adams, Karen
- Member of: Theses and Dissertations
Description
The ways in which human relationships are managed via language is a topic of particular interest in the area of sociolinguistics where work into the study of such topics as politeness, impoliteness, and rapport management have attempted to shed light on this phenomenon. This study examines two segments of extended discourse by President Alvaro Uribe of Colombia at the 2008 Summit of the Rio Group where he addressed a gathering of Rio Group members comprising heads of state from Latin American and Caribbean nations. Faced with serious accusations about his nation's military actions into Ecuador a few days before the meeting in question, Uribe engaged the group through two extended statements where he defended his government's actions. In these two segments of discourse Uribe changed his tone; it is this change that the present study attempts to describe in terms of modification to the effects of his discourse on the relationship between himself and the other interlocutors. To this end, an analysis is done classifying Uribe's utterances as polite, per Brown and Levinson's politeness model, and impolite, per Culpeper's impoliteness model. Additionally, Spencer Oatey's model of rapport management is used to classify Uribe's utterances according to their effect on the components of rapport. These classifications are examined alongside an analysis of factors related to rapport management such as frame, purpose of the exchange, and participants, for the purpose of understanding how these many factors work together to generate a changed effect to rapport. Of greatest significance in this study is the relationship between (im)politeness strategies and components of rapport. This dynamic provided an interesting way of examining (im)politeness in a new context, one that factored-in the effects of (im)politeness to the relationship between interlocutors. The study, as described above, showed that Uribe's change in tone was indeed a change to approach to rapport management characterized by an initial focus on the transactional and relational goals rapport component in the first of two segments, that then changed in the second part to a focus on face and association rights.
ContributorsBambaren, Anamaria (Author) / García Fernandez, Carmen (Thesis advisor) / Cerron-Palomino, Alvaro (Committee member) / Adams, Karen L. (Committee member) / Arizona State University (Publisher)
Created2011
Description
The goal of this thesis research was to figure out if there were tangible differences between the way men and women speak on Twitter, a micro blogging social media site, and to see if there ways to apply it to strategizing marketing campaigns. AntConc, a free concordance software by Lawrence Anthony, was used to help organize and analyze a corpus created from the Tweets that were collected form the public accounts of twelve different popular public figures. These individuals were chosen based on their profession or the industry that they are associated with, as well as their general popularity. The research focused on three main industries or professions that can be viewed as ‘gendered;’ which were ‘Modeling,’ ‘Fashion Publications,’ and ‘Sports.’ The data was then analyzed across five different main categories which included, ‘Additional Media,’ ‘Adjective Usage,’ ‘How are they talking?,’ ‘Who are they talking about?, and ‘What are they talking about?’ The primary data, along with secondary research was used to see if they words and language use of men and women aligned with stereotypical patterns or if there were patterns that were unique and overlooked.
What was found was that although gender did play a large part in the way men and women spoke, there were more similarities when comparing individuals of the same industry or profession, than there were if they were simply analyzed just based on gender. Additionally, there were many factors that made it difficult to say whether these were qualified patterns or simply tendencies. More research into this would be able to help marketing companies and individuals, better target the audience they want for social media campaigns, by taking into account the importance in contemporary differences in language use by men and women. However, this research would have to be done on data from sites like Twitter to provide an accurate depiction of the way men and women, on these very unique mediums, speak.
What was found was that although gender did play a large part in the way men and women spoke, there were more similarities when comparing individuals of the same industry or profession, than there were if they were simply analyzed just based on gender. Additionally, there were many factors that made it difficult to say whether these were qualified patterns or simply tendencies. More research into this would be able to help marketing companies and individuals, better target the audience they want for social media campaigns, by taking into account the importance in contemporary differences in language use by men and women. However, this research would have to be done on data from sites like Twitter to provide an accurate depiction of the way men and women, on these very unique mediums, speak.
ContributorsChan, Kayla Rose (Author) / Adams, Karen (Thesis director) / Shinabarger, Amy D. (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / Department of English (Contributor)
Created2015-05
Description
The aim in this sociopragmatic study was to identify the linguistic and nonlinguistic types of responses used by Saudi Facebook users in the comments of congratulations on the events of happy news status updates on Facebook. People usually express their feelings and emotions positively to others when they have happy occasions. However, the ways of expressing congratulation may vary because the expressive speech act “congratulations” is not the only way to express happiness and share others their happy news, especially on the new social media such as Facebook. The ways of expressing congratulation have been investigated widely in face-to-face communication in many languages. However, this has not yet been studied on Facebook, which lacks prosodic strategies and facial expressions that help to convey feelings, despite a few contributions on studying various expressive speech acts such as compliment, condolences, and wishing, among others. Therefore, a total of 1,721 comments of congratulation were collected from 61 different occasions and analyzed qualitatively and quantitatively by using the frame-based approach to understand the construction of politeness of congratulation on Facebook. The results showed 23 verbal types of responses used by the users; however, the use of “congratulations,” “offer of good wishes,” “praise,” and “statements indicating the situation was warranted” were the most frequently used strategies. The results also showed 100 patterns of verbal compound strategies, but the use of “congratulations” with “offer of good wishes” was the most frequently used compound strategy. In addition, 42 types of emojis were found in the comments and categorized into seven different functions. However, the function of expressing endearment was the most frequently used one. Finally, the results showed that the posts received 31 sharings and 3 types of emoji reactions, such as “like” (Thumbs up), “love” (Beating heart), and “wow” (Surprised face), but the use of “like” was the most frequent emoji reaction to the posts. The explored different ways of expressing congratulation and sharing with others their happy news indicated that the linguistic strategies are not the only way to express happiness on Facebook. Therefore, users employed nonlinguistic strategies to express happiness and intensify their congratulations.
ContributorsMahzari, Mohammad (Author) / Adams, Karen (Thesis advisor) / James, Mark (Committee member) / Prior, Matthew (Committee member) / Arizona State University (Publisher)
Created2017
Description
The issue of women driving remains to be highly debated in Saudi Arabia. Recent developments on its legalization have sparked conversation and discourse, particularly in social media sites like Twitter. Several hashtags have been used to indicate either support or criticism towards the movement.
Examining Twitter tweets and hashtags, the study explored how the discourse on women driving had been executed, particularly in between genders. The study analyzed a sizeable number of tweets as well as their context via linguistic corpora analysis. Following Norman Fairclough’s framework, the two opposing perspectives were investigated both at a level of textual analysis. The selected tweets were representative of the three hashtags that emerged on the heat of the discourse regarding the issue of women driving in Saudi Arabia: #Women_car_driving, #I_will_drive_my_car_June15, and #I_will_enter_my_kitchen_June15.
The results showed, among others, that tweets with the hashtag #Women_car_driving presented a tremendous support towards the movement. On the other hand strong opposing reactions emerged from the hashtags #I_will_drive_my_car_June15 and #I_will_enter_my_kitchen_June15.
Examining Twitter tweets and hashtags, the study explored how the discourse on women driving had been executed, particularly in between genders. The study analyzed a sizeable number of tweets as well as their context via linguistic corpora analysis. Following Norman Fairclough’s framework, the two opposing perspectives were investigated both at a level of textual analysis. The selected tweets were representative of the three hashtags that emerged on the heat of the discourse regarding the issue of women driving in Saudi Arabia: #Women_car_driving, #I_will_drive_my_car_June15, and #I_will_enter_my_kitchen_June15.
The results showed, among others, that tweets with the hashtag #Women_car_driving presented a tremendous support towards the movement. On the other hand strong opposing reactions emerged from the hashtags #I_will_drive_my_car_June15 and #I_will_enter_my_kitchen_June15.
ContributorsAljarallah, Rayya Sulaiman (Author) / Adams, Karen (Thesis advisor) / Gelderen, Elly van (Committee member) / Prior, Matthew (Committee member) / Arizona State University (Publisher)
Created2017