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Both Superman and Captain America are the ancestors of modern superheroes and, through the lens of superheroes and popular culture, following their journey from their comic-book inception to their modern-day film incarnations gives us an idea of how American values have shifted. Superman and Captain America are very significant to

Both Superman and Captain America are the ancestors of modern superheroes and, through the lens of superheroes and popular culture, following their journey from their comic-book inception to their modern-day film incarnations gives us an idea of how American values have shifted. Superman and Captain America are very significant to American popular culture simply because, in a way, they both have shaped much of popular culture with respects to American identity. Because they were created when America needed heroes to look up to, they have helped mold the image of what an American hero truly is. The most important aspect of these two individual characters is how they have remained popular through the many changes that have plagued and molded American culture since their inception. This endurance can be attributed to the rhetoric that each hero has embodied, and the ways in which this rhetoric has or has not changed. By exploring both their comic book origins and their current, most popular feature films, we can discover how what they have had to say not only mirrors American values, but also illuminates these values within popular culture.
ContributorsTrumble, Samantha Lynn (Author) / Austin, Mary (Thesis director) / Wheeler, Jacqueline (Committee member) / Barrett, The Honors College (Contributor) / School of Letters and Sciences (Contributor)
Created2014-05
Description
This paper serves to explore how comic books have managed to become a pillar of today’s pop culture, yet the core product, the comic books themselves, continually fails to find their way into the hands of a populace receptive and willing to purchase them, as a result of a mismanagement

This paper serves to explore how comic books have managed to become a pillar of today’s pop culture, yet the core product, the comic books themselves, continually fails to find their way into the hands of a populace receptive and willing to purchase them, as a result of a mismanagement of marketing, with a focus on digital platforms like social media, and the use of Marvel Entertainment as a primary example. In addition to this analysis, I have endeavored to carry out a reading unit designed in collaboration with Lynne Molina of Boulder Creek High School, as a means to poll over 130+ students for responses pertaining to both their ability to consume and respond to a graphic novel in a similar manner to that of a typical piece of literature, as well as their exposure to marketing for comics for the creative project portion of the thesis.
ContributorsStarkey, Gage Robert (Author) / Wallace, Julia (Thesis director) / Gohr, Michelle (Committee member) / Walter Cronkite School of Journalism & Mass Comm (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05