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It is important for organizations and businesses to have some kind of online presence, as there are enormous benefits, including utilizing the power marketing tools to provide services for people. However, creating a website with a strong presence is difficult, in addition to ranking your website to be on to

It is important for organizations and businesses to have some kind of online presence, as there are enormous benefits, including utilizing the power marketing tools to provide services for people. However, creating a website with a strong presence is difficult, in addition to ranking your website to be on top of google. Thus, the goal of this project was to rank a website using several marketing tools to increase an organization’s search engine optimization (SEO) for the company, Artificial Grass Master.
ContributorsSanchez-Apodaca, Esperanza Angelica (Author) / Steve, Cho (Thesis director) / Cynthia, Reid (Committee member) / Tech Entrepreneurship & Mgmt (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
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Description
The main goal of this study was to understand the awareness of small business owners regarding occupational fraud, meaning fraud committed from within an organization. A survey/questionnaire was used to gather insight into the knowledge and perceptions of small business owners, while also obtaining information about the history of fraud

The main goal of this study was to understand the awareness of small business owners regarding occupational fraud, meaning fraud committed from within an organization. A survey/questionnaire was used to gather insight into the knowledge and perceptions of small business owners, while also obtaining information about the history of fraud and the internal controls within their business. Twenty-four owners of businesses with less than 100 employees participated in the study. The results suggest that small business owners overestimate their knowledge regarding internal controls and occupational fraud, while also underestimating the risk of fraud within their own business. In fact, 92% of participants were not at all familiar with the popular Internal Control \u2014 Integrated Framework published by the Committee of Sponsoring Organizations of the Treadway Commission. The results also show that small business owners tend to overestimate the protection provided by their currently implemented controls in regard to their risk of fraud. Overall, through continued knowledge of internal controls and occupational fraud, business owners can better protect their businesses from the risk of occupational fraud by increasing their awareness of fraud.
ContributorsDennis, Lauren Nicole (Author) / Orpurt, Steven (Thesis director) / Munshi, Perseus (Committee member) / Barrett, The Honors College (Contributor) / Department of Information Systems (Contributor) / School of Accountancy (Contributor)
Created2014-05
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Description
Within this paper I summarize the key features, and results, of research conducted to support the development, design, and implementation of an internal control system at a startup small business. These efforts were conducted for an Honors Thesis/Creative Project for Barrett, the Honors College at Arizona State University. The research

Within this paper I summarize the key features, and results, of research conducted to support the development, design, and implementation of an internal control system at a startup small business. These efforts were conducted for an Honors Thesis/Creative Project for Barrett, the Honors College at Arizona State University. The research revolved around deciding which financial policies, procedures, and safeguards could be useful in creating an internal control system for small businesses. In addition to academic research, I developed an “Internal Control Questionnaire” for use as a ‘jumping off point’ in conversations about a business’ existing accounting system. This questionnaire is applicable across many industries, covering the major topics which every small business/startup should consider.

The questionnaire was then used in conjunction with two interviews of small business owners. The interviews covered both the overall financial status of their business and their business’ pre-existing accounting system. The feedback received during these interviews was subsequently used to provide the business owners with eleven recommendations ranging from the implementation of new policies to verification of existing internal controls.

Finally, I summarize my findings, both academic and real-world, conveying that many small business owners do not implement formal internal control systems. I also discuss why the business owners, in this specific circumstance, did not yet implement the aforementioned eleven suggestions.
ContributorsDuncan, Spencer James (Author) / Garverick, Michael (Thesis director) / Casas Arce, Pablo (Committee member) / School of Accountancy (Contributor) / School of International Letters and Cultures (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
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Description

This thesis looks at three different inventory management strategies that can be implemented into a small business. Using GameSet Style as a research subject, this study analyzes current practices and problems that can be fixed when dealing with an excess amount of inventory. The three inventory management strategies that are

This thesis looks at three different inventory management strategies that can be implemented into a small business. Using GameSet Style as a research subject, this study analyzes current practices and problems that can be fixed when dealing with an excess amount of inventory. The three inventory management strategies that are compared are demand forecasting, inventory management software, and ABC analysis. Inventory can be a small business's highest cost if not managed effectively. The goal for this thesis is to find the best obtainable solution for a small business like GameSet that can be implemented into their business strategy.

ContributorsPatterson, Alexandra Mercedes (Author) / Byrne, Jared (Thesis director) / Kahley, Lisa (Committee member) / Dean, W.P. Carey School of Business (Contributor) / Department of Finance (Contributor) / Department of Supply Chain Management (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
Description

Chameleons are notoriously a difficult species to provide proper husbandry for in captivity. They are an extremely intriguing species that has been gaining popularity among HERP enthusiasts, but the difficulty of care is deterring owners from these wonderful creatures. Building a proper enclosure takes a lot of time to plan

Chameleons are notoriously a difficult species to provide proper husbandry for in captivity. They are an extremely intriguing species that has been gaining popularity among HERP enthusiasts, but the difficulty of care is deterring owners from these wonderful creatures. Building a proper enclosure takes a lot of time to plan and research. Then to gather all the different supplies and to build the enclosure takes even longer. New or inexperienced chameleon owners tend to build improper enclosures, and this can be detrimental to a chameleon's health. My small business provides an online service that allows a building experience custom to my clients’ new friend’s needs.

ContributorsLagasse, Samantha (Author) / Byrne, Jared (Thesis director) / Baleen, Rachel (Committee member) / Yang, Andrea (Committee member) / Barrett, The Honors College (Contributor) / School of Life Sciences (Contributor)
Created2023-05
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Description
As sustainability has become more prevalent it has become clear that companies have a pressing need to incorporate sustainability into their business. The purpose of this study is to analyze the ways that integrating sustainability can actually provide a financial benefit for a company. Through interviews and extensive research, we

As sustainability has become more prevalent it has become clear that companies have a pressing need to incorporate sustainability into their business. The purpose of this study is to analyze the ways that integrating sustainability can actually provide a financial benefit for a company. Through interviews and extensive research, we will target sustainability initiatives that work for both small and large businesses. This is another key part of our research; addressing the discrepancy in how businesses of different sizes are able to use sustainability, and then finding sustainability initiatives that recognize this discrepancy and are effective for businesses of all sizes.
As sustainability has become more prevalent it has become clear that companies have a pressing need to incorporate sustainability into their business. The purpose of this study is to analyze the ways that integrating sustainability can actually provide a financial benefit for a company. Through interviews and extensive research, we will target sustainability initiatives that work for both small and large businesses. This is another key part of our research; addressing the discrepancy in how businesses of different sizes are able to use sustainability, and then finding sustainability initiatives that recognize this discrepancy and are effective for businesses of all sizes.
Through the interviews of three large corporations (Amazon, Dell, and Lowes), and four small businesses (Exel Shirts, Goode Deals, Desert Dream Ice Cream, and FitzGerald and Sons Contracting) we were able to discover several very effective sustainability initiatives, such as ocean plastics recycling at Dell or packaging advertisements at Amazon. This thesis then discussed what characteristics of these plans are easiest to transfer and implement for businesses of all sizes, classifying the “ideal” sustainability initiative. Possible revenue earners like reusing scrap, and the intangible benefits like saved labor of telecommuting as some of the most significant financial value that sustainability can provide for companies of all sizes.
ContributorsFitzgerald, John Haviland (Author) / Keane, Katy (Thesis director) / Iryna, Printezis (Committee member) / Department of Supply Chain Management (Contributor) / School of Sustainability (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
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Description
This thesis examines real experiences of how small businesses responded to the COVID-19 pandemic in order to generate recommendations for said businesses post pandemic from a finance and supply chain perspective. A literature review finds that several trends that emerged over the pandemic, such as supply and demand changes, workforce

This thesis examines real experiences of how small businesses responded to the COVID-19 pandemic in order to generate recommendations for said businesses post pandemic from a finance and supply chain perspective. A literature review finds that several trends that emerged over the pandemic, such as supply and demand changes, workforce difficulties, financing struggles, and the effectiveness of the Payment Protection Program. Next, we conducted a survey of local small businesses based on the findings in the literature review. The survey aimed to examine managers’ struggles, strategies, and responses to the pandemic. The survey responses were examined and then analyzed to find how they compare to the statistics from the literature review. The findings from the results and other sources served as the basis for which small business recommendations are made on how to prepare for future unprecedented economic crises and better situate themselves to respond.
ContributorsThomas, Ryan (Author) / Onyszchuk, Ethan (Co-author) / Printezis, Antonios (Thesis director) / Simonson, Mark (Committee member) / Barrett, The Honors College (Contributor) / Department of Supply Chain Management (Contributor) / Department of Information Systems (Contributor)
Created2022-05
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Description
SEO stands for search engine optimization. It is a powerful data analytics tool that can enhance a company’s online platform. The goal of SEO is to utilize Google’s algorithm in order to have your website ranked #1 on the SERP (search engine results page). This will increase user traffic to

SEO stands for search engine optimization. It is a powerful data analytics tool that can enhance a company’s online platform. The goal of SEO is to utilize Google’s algorithm in order to have your website ranked #1 on the SERP (search engine results page). This will increase user traffic to your site because more users will click on your page. My eyes were first opened to the SEO industry during my internship at Clutch where we used a balance of intercept and intent traffic to capture a large target audience in order to convert them into paying customers. Even though SEO is a newer strategy, it has a higher return on investment than typical paid advertisements. With this, smaller companies can learn SEO and outsmart the bigger companies, while using a smaller marketing budget.
ContributorsHaas, Shelby (Author) / Darcy, David (Thesis director) / Coleman, Christopher (Committee member) / Barrett, The Honors College (Contributor) / Department of Finance (Contributor)
Created2022-05
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Description
This thesis serves to research and catalog the process of small business formation and many of the important resources and factors that may be involved when an entrepreneur seeks to start a business. The overall goal here is that any individual who desires to form their own business can do

This thesis serves to research and catalog the process of small business formation and many of the important resources and factors that may be involved when an entrepreneur seeks to start a business. The overall goal here is that any individual who desires to form their own business can do so entirely with the information in this thesis, or sources included in this thesis. The paper breaks down this information into chapters of finance, registration, tax, legal, and marketing to best assist the early aspects of the business. Additionally, this paper tracks the costs associated with starting a small business to give the reader the necessary financial information of small business formation. This thesis estimates the required costs to be approximately fourteen hundred dollars, with an expected amount to be higher for all other costs associated with the business.
ContributorsCouture, John (Author) / Williams, Glenn (Thesis director) / Ramirez De La Vina, Patricia (Committee member) / Barrett, The Honors College (Contributor) / Dean, W.P. Carey School of Business (Contributor) / Department of Finance (Contributor) / Department of Economics (Contributor)
Created2022-05