Matching Items (1)
Description
This project is a web development effort to improve the web presence of GlobalResolve. Established in 2006, GlobalResolve has directly improved the lives of underprivileged people locally and in underdeveloped nations throughout the world. This social entrepreneurship program at Arizona State University has enhanced the educational experience of students and faculty by involving them in real world projects that have shown direct results. The initiative goes beyond the traditional model of philanthropy but works to establish successful business ventures of solutions to provide sustainable economic development to the underserved communities they work with. GlobalResolve: A Digital Story is a website that was proposed to help improve the current GlobalResolve website and make a more compelling presentation of the program in hopes of attracting new funding for new projects and also student to be involved as problem solvers. The problems seen in the current website are: lack of student testimonials, sense of up keeping, context in the use of multimedia, and best web design practices. The resulting objectives for the new site were: build a product that would assist in publicizing the GlobalResolve program and tell its story to future students and prospects and potential donors. The new website solved these issues by: incorporating student experiences, embedding social media widgets regarding current projects, details of multimedia elements to provide context, and researching and implementing best design practices. The new website was developed to be an interactive experience, delivering the story of the initiative from its beginnings to it current state. The information is presented on a website with data maps, digital timelines, and short video clips, to give a thorough, interesting, and an explanation of GlobalResolve. With the incorporation of photos and graphics to assist, the website was designed to tell a compelling, composing informative yet engaging digital media. This was confirmed by doing a beta test of the website. This project evolved in many ways as an effective ways of relating information. Ultimately, the goal of this thesis was to make a digital case statement for the initiative, in order to create a clear message to prospects and potential donors. The case statement represents GlobalResolve's digital needs and how those needs can be achieved. Using digital tools and marketing, the website was approached as a strategic business plan and meant to deliver a more effective representation of the program, while setting up a template to be used for future use to allow updates that can show the progressive success of GlobalResolve.
ContributorsLopez, Carolina (Co-author) / Jeong, Yihyun (Co-author) / Henderson, Mark (Thesis director) / Reilley, Michael (Committee member) / Barrett, The Honors College (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor)
Created2015-12