Matching Items (22)
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- All Subjects: websites
- All Subjects: Nonprofits
- Creators: Walter Cronkite School of Journalism and Mass Communication
- Status: Published
Description
Nonprofits often struggle in fully implementing a successful social media strategy. These organizations neglect to create and maintain relationships with stakeholders, engage their audience, and build brand awareness in an online setting. As social media has essentially become one of the largest sources of information dissemination and one of the most populated platforms in the online world, a nonprofit's online presence has become increasingly important. Through a 22-day content analysis and 43-question survey that was distributed to the general public on Twitter and Facebook, this paper looks comprehensively into the elements and tactics used by Make-A-Wish, Halo and ALS Association. Based off of the research findings from this study, important aspects of these nonprofits' online strategy will be identified and analyzed.
ContributorsJoseph, Teresa Marie (Author) / Wu, Xu (Thesis director) / Thornton, Leslie (Committee member) / Department of Marketing (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
This project focuses on techniques contemporary American poets use in their work. Ten different poetry collections are analyzed for dominant writing styles and techniques, which I then apply to my own poems, concentrating on modeling that particular poet. I then reflect on those poems through an evaluation of my writing process, how those techniques were implemented, and how they affected the poem. In addition to these reviews and reflections, I also wrote three articles about the literary community and what I've learned from my interactions in that community. All these materials are organized into a website, which shows the connections between the different writings via links and menus. Creating this website brings all the materials together to demonstrate my growth as a poet, writer, and designer. This heavy focus on poetry and analysis has helped sharpen my critical thinking skills and has better prepared me for a career in design and journalism.
ContributorsHansen, Elizabeth Sarah (Author) / Murphy, Patricia (Thesis director) / Savard, Jeannine (Committee member) / Barrett, The Honors College (Contributor) / Department of English (Contributor) / Hugh Downs School of Human Communication (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor)
Created2015-05
Description
The Culture of Study Abroad is a pre-departure resource for prospective American study abroad students. This resource exists in the form of a multimedia website containing expert advice, helpful resources, and true stories of American students and faculty directors who have studied abroad. Through creative non-fiction storytelling, interviews, research, and photographs, readers are encouraged to take full advantage of studying abroad as a way to expand their global knowledge and understanding. This website offers advice on the topics of cultural observation, homestays, traveling while abroad, safety, and foreign language, in an attempt to better prepare students for the unique cultural experiences awaiting them abroad. Visit the website: www.thecultureofstudyabroad.wordpress.com
ContributorsPado, Madeline Grace (Author) / Scott Lynch, Jacquelyn (Thesis director) / Rausch, Kyle (Committee member) / Barrett, The Honors College (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor)
Created2015-05
Description
This study examines the nature of emotion work in a nonprofit organization through qualitative inquiry. The mission of the organization is to provide houses of hospitality and ongoing support to help pregnant and parenting women in need reach their goals, and welcomes them into a community filled with love and dignity. Field observations and participant interviews were analyzed alongside organizational documents to determine if participants were experiencing emotional labor and the ways in which they are compensated for this labor. By extending the concepts of emotional labor to jobs and volunteer positions that do not receive significant financial compensation, the findings suggest that emotional labor is not always performed for a wage. Further, volunteers of nonprofit organizations may find compensation through the fulfillment of personal motivations, unrelated to financial gain.
ContributorsJohnson, Allyse Marie (Author) / Adame, Bradley (Thesis director) / Ramella, Kelly (Committee member) / Bisel, Ryan (Committee member) / Barrett, The Honors College (Contributor) / School of Community Resources and Development (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / Hugh Downs School of Human Communication (Contributor)
Created2015-05
Description
This project explores the dimensions that affect the success of a nonprofit organizations' web presence by using a dance and health nonprofit website as the foundation of the research and redesign. This report includes literature and design research, analysis, recommendations and a journal of the web design process. Through research, three categories were identified as the primary dimensions affecting the success of a website: content, technical adequacy and appearance. Furthermore, website success is influenced by how the strength of individual categories relies on one another. To improve the web design of Dancers and Health Together Inc., content implementations and redesign elements were both research and personal preference-based. The redesigned website can be found at www.collaydennis.com and will become inactive after May 31, 2015.
ContributorsDennis, Collay Carole (Author) / Coleman, Grisha (Thesis director) / Hosmer, Anthony Ryan (Committee member) / Barrett, The Honors College (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor)
Created2015-05
Description
Dance studios often have a high tuition rates, which makes learning technique from a dance school difficult to attain. For AZ Hype Hip Hop Squad no circumstance can keep them from dancing. This 14-year-old team has made their mark in dance competitions nationwide. The only problem is: this nationally ranked team lingers unrecognized. AZ Hype is a non-profit dance team that practices wherever they can find a space. They practice anywhere from school cafeterias to driveways, parks to backyards and parking lots. What gives this team their competitive edge is that nothing keeps them from dancing and they draw inspiration from outside of the walls of a studio. The team consists of 18 to 30 dancers each year and is divided into two age groups; a junior and senior team. The dancers range from six to 25 years of age. The team has one coach, one stereo and a room full of trophies and championship banners. The coach, Tara Delgado, is a 5th grade history teacher who has been coaching AZ Hype for 14 consecutive years. She continues to teach and inspire kids in the Valley. Though years go by her personal dance skills and creativity to choreograph and mix music strengthens and improves. She is more than just a dance coach to the kids who make her house their home. A public relations campaign for AZ Hype Hip Hop Squad was created to benefit the team in many ways. For the duration of the team's existence, they did not have a website, social media management, community support, sponsors, practice space, or any news media connections. The goal of the campaign is to gain exposure but also gather sponsors to lift the burdening costs of competitions, uniforms and practice spaces. The plan would serve as an outline to utilize social media, reach out to local media and contact various dance and youth supporters. In this campaign, testimonials have been gathered to uncover the true need and impact of the dance team. Without schools teaching dance or other performing arts, many youths lose out on the opportunity to ever learn. In addition to research, collateral material will be made and used for marketing and information as well as a strategic fundraising and branding plan. This plan will encourage and help implement the transition from a group of dancers to a 501c(3) nonprofit.
ContributorsAhmadpour, Shirin Jose (Author) / Hultsman, Wendy (Thesis director) / Delgado, Tara (Committee member) / Barrett, The Honors College (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / School of Community Resources and Development (Contributor)
Created2014-12
Description
For my thesis project, I created a website, titled Noise + Heat, to serve as a guide to local music in the Phoenix area. The idea is that someone who is unfamiliar with Phoenix music can visit my site and easily be able to find the latest news, new music releases, live music venues, and be able to familiarize themselves with local artists. I designed and built the site in Adobe Edge Animate, and created all content. The website can be found at this link: www.noiseplusheat.com
ContributorsDinell, Sarah Constance (Author) / Jacoby, Jim (Thesis director) / Dodge, Nancie (Committee member) / Barrett, The Honors College (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor)
Created2014-12
Description
http://www.fthecrust.com/ Health is influenced by culture, ethnicity, age, gender, socioeconomic conditions, geography and many other factors. However, in an age of constant scientific evolution where new technologies and ways of determining health solutions are changing each day, finding proper ways to communicate these findings can be difficult. Change occurs when people are able to share common understanding. Being a part of a social group, being amused, relaxed and able to escape routine activities often allow people to learn and understand new concepts. Gluten is a popular new buzzword in the health industry that is not fully understood. Furthermore, gluten's presence in credible online resources is scarce. The objective of this thesis is to portray gluten in a way that is comprehensible and entertaining. Through web creation and site design, a credible online health resource, focusing on gluten, will be born. Research estimates 18 million Americans have gluten sensitivity. About 1 in every 133 Americans, about one percent of the population, has celiac disease. Around 83 percent of Americans with celiac disease are undiagnosed or misdiagnosed and a lack of resources would not seem to help that statistic. The population of people involved in gluten dietary restrictions is too high to not have ample resources. With social media's influence on the rise, more and more people are looking for advice from peers and experts online. Health is important and knowing how to take care of health with a click of a button is the gift of the modern world we live in.
ContributorsGoe, Amelia (Author) / Dodge, Nancie (Thesis director) / Roschke, Kristy (Contributor) / Barrett, The Honors College (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor)
Created2015-05
Description
The purpose of this project is to use powerful visual storytelling techniques to convey a social need and an effective solution. Guatemala is a third world country, where poverty is widespread and the birth rate is high. Among the most economically and educationally disadvantaged are the Mayan women. Arizona nun, Sister Marife Hellman, recognized the needs of this population and founded a school to serve them. Hellman's mission is to provide a quality education to those underserved, so they can become positive leaders in their native communities. The website and video materials produced for this thesis are meant to be used for fundraising purposes on behalf of the school. All funds raised will help Hellman's alumni launch schools in their native areas, giving access to education that has long been nonexistent. Watch the mini-documentary here: www.youtube.com/watch?v=LxTiuwQCH44&t=17s.
ContributorsLaduke, Sierra Dawn (Author) / Craft, John (Thesis director) / Mork, Nick (Committee member) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / School of Community Resources and Development (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
Generation Green is a multimedia website illustrating sustainability for the Millennial generation. This is a creative thesis project for Arizona State University's Barrett, The Honors College. Within the site, there are resources, photo stories, videos, a mini-documentary, a stop-motion story and infographics that feature Millennials who are living greener lives. Generation Green brings understanding and clarity to sustainability through the voices of today's generation. Visit the website at: generation-green.com/thesis_website or generation-green.com
ContributorsHavir, Aiyana Cole (Co-author) / Stein, Jake (Co-author) / Stein, Jay (Thesis director) / Dodge, Nancie (Committee member) / Barrett, The Honors College (Contributor) / School of International Letters and Cultures (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor)
Created2013-12