Matching Items (7)
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- Creators: Department of Supply Chain Management
- Member of: Barrett, The Honors College Thesis/Creative Project Collection
Description
The objective of this case study is to understand the context for which process improvement is effective and the challenges of implementing change. In 2015, a major apparel retailer pioneered a value stream mapping project that addressed the order writing process between its merchandising team and an external vendor. This case follows the development and execution of the project and the challenge of sustaining the improvements rendered. Thorough analysis supports the recommendation for continued organizational support, a post-event auditing process, and specific metrics to indicate the project's success.
ContributorsMorell, Hannah Christine (Author) / Maltz, Arnold (Thesis director) / Ostrom, Amy (Committee member) / Department of Marketing (Contributor) / Department of Supply Chain Management (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
The concept of constant feedback through direct access to advanced technological devices has shaped the way consumers approach shopping for desired goods. Nowadays, people want their items faster, cheaper, of higher quality, and on their schedule. Consumer preferences such as these have provided an avenue for innovative thinkers to develop new business categories through the assistance of websites and smart phone apps. An example of one of these up and coming fields is the e-grocery industry. With the swipe of a thumb, customers can order and have their groceries shipped directly to their doorstep, sometimes within hours of placing the order. As time progresses and firms learn from operating experience, culture shifts such as this shopping method may become the new norms in society. This thesis outlines a business proposal for existing retailers such as Amazon, Wal-Mart, and Target to get in front of the curve in this wave of online shopping and gain market share in this space through utilizing their current competitive advantage in logistics structures. We will attempt to encompass all aspects of the new venture by including an overview of the opportunity at hand, a census from the direct end customers providing proof of concept, methods for carrying out operational requirements, financial models forecasting future cash flows and returns on investment, established marketing materials appealing to end users, and a means to expand the outreach of the business. The end goal of this project is to provide a platform for an existing retailer to adopt into its current business structure and launch a trial run of the proposal in the near future.
ContributorsMakis, Jordan (Co-author) / Makis, Jenna (Co-author) / Eaton, John (Thesis director) / Maltz, Arnold (Committee member) / Barrett, The Honors College (Contributor) / Department of Finance (Contributor) / Department of Supply Chain Management (Contributor) / Department of Marketing (Contributor)
Created2015-05
Description
As firms increase the number of channels that they operate and distribute their products and services on, they run into new challenges with branding. One sub-industry where many firms have used multi-channel branding is the specialty apparel segment of retail. Many firms of this kind are using a four-channel approach with physical stores, brand websites, social media pages, and direct mail catalogs to market their products. Yet, there are few specialty apparel retailers that do this well across all four channels. A particular technique used to market products in this way is visual merchandising. Visual merchandising for apparel products pieces together full outfits with multiple clothing items and shows them, in some way, being worn. Beyond just marketing products, however, visual merchandising can provide firms with benefits of branding such as brand expertise, positive consumer attitudes, and increased consumer purchase intent. To do this, firms must develop quality brands using traditional branding practices. To use as guides, J. Crew and Anthropologie's branding and visual merchandising practices were analyzed in case studies. Testing consumer perceptions of these brands and their success, primary research about consumers' behavior relative to specialty apparel retail brands and their visual merchandising displays was an outcome. From this research, it was found that consumers best respond to in-store visual merchandising displays. In showing products, a variety product combination strategy is preferred as it enhances the value consumers perceive in brands and builds brand character. Consumers also feel that visual merchandising impacts their knowledge of the brand and its products as well as personal styling. If brands successfully use visual merchandising to brand themselves, brand consistency, brand expertise, and positive consumer attitudes are an outcome. Recommendations for specialty apparel retail brands have been developed using these findings, and the potential such firms are able to realize in using these will greatly benefit them.
ContributorsTaylor, Allyson Nicole (Author) / Montoya, Detra (Thesis director) / Gray, Nancy (Committee member) / Department of Supply Chain Management (Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2017-05
Description
The sole purpose of this innovative thesis is to produce and provide strategic recommendations for one of Arizona's premier Asian Supermarkets, that is, Lee Lee Oriental Supermarket. These strategic recommendations will then be utilized and integrated with Lee Lee's current marketing consultant company's marketing components, by Air Marketing, for Lee Lee. These recommendations will aim to serve four main purposes. These four main purposes will be to (1) create exchanges, which will create, deliver, and communicate value, (2) assist to continue developing the identity of Lee Lee, (3) establish relationships to grow Lee Lee's network, and (4) to help solve customer problems. Through these effective marketing recommendations, this innovative thesis project will assist to increase awareness of the supermarket, increase brand recognition and, ultimately, to assist in further defining the brand and uniqueness of the ethnic retail store.
ContributorsRodriguez, Elindoro Joseph (Author) / Brooks, Dan (Thesis director) / Eaton, John (Committee member) / Truong, Paulina (Committee member) / Department of Supply Chain Management (Contributor) / Barrett, The Honors College (Contributor)
Created2013-05
Description
The purpose of this project was to examine the retail grocery industry in the United States. Focusing on three highly successful regional grocery chains, I used primary and secondary research to determine if these chains should expand nationwide for increased revenue and profitability.
ContributorsIsrael, Dylan (Author) / Eaton, John (Thesis director) / Mokwa, Michael (Committee member) / Barrett, The Honors College (Contributor) / School of International Letters and Cultures (Contributor) / Department of Supply Chain Management (Contributor)
Created2021-12
Description
Single-use plastic has rapidly increased pollution in the United States, and the urgency to address its growing consequences is a complex undertaking. Significantly contributing to plastic pollution is the waste of single-use beverage plastics like cups and straws. In order to make impactful changes in the supply chain of single-use beverage plastics, we must first understand the stakeholders involved and the current extent of their actions. Therefore, this paper will investigate how stakeholders elicit sustainable changes to improve supply chain practices in this particular situation. We will use principles of sustainable supply chain management including corporate social responsibility and the triple bottom line model as the theoretical framework. Methodology consists of a stakeholder analysis where we conduct literature review, a consumer survey analysis, and interviews with industry experts to examine how various stakeholders elicit sustainably focused change. Essential insights made will be to understand different stakeholder actions and perspectives in relation to single-use beverage plastics, and how they contribute to creating sustainable changes in the larger context of plastic pollution control.
ContributorsGalaviz, Christopher (Author) / Wiedmer, Robert (Thesis director) / Oke, Adegoke (Committee member) / Department of Supply Chain Management (Contributor) / Dean, W.P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
This honors thesis for Barrett, the Honors College at Arizona State University provides an analysis of a leveraged buyout (LBO) of Foot Locker. This thesis serves to demonstrate how a fictional private equity firm would acquire a company through an LBO. The project provides insight onto what private equity firms do, the background of Foot Locker, and an industry analysis on the sector that Foot Locker operates in. The thesis looks to provide a deeper understanding of the fair value of Foot Locker using a discounted cash flow (DCF) analysis, comparable company analysis, and precedent transaction analysis. Included is a pitchbook, the DCF model, and LBO model.
ContributorsTilly, Alexandre (Author) / Simonson, Mark (Thesis director) / Licon, Wendell (Committee member) / Barrett, The Honors College (Contributor) / Department of Supply Chain Management (Contributor) / Department of Finance (Contributor)
Created2022-05