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There's Always Next Year, Isn't There? The Illusion of Competitive Balance in Major League Baseball

Description
Major League Baseball Commissioner Bud Selig recently stated that his sport should be considered the role model for competitive balance to other professional sports. The following paper seeks to reveal the truth about the state of competitive balance in baseball by analyzing the past thirty years. Through examining regular season…

Major League Baseball Commissioner Bud Selig recently stated that his sport should be considered the role model for competitive balance to other professional sports. The following paper seeks to reveal the truth about the state of competitive balance in baseball by analyzing the past thirty years. Through examining regular season wins, games behind, and average divisional standing, it will be demonstrated that competitive balance has not improved significantly.
ContributorsChacon, Michael Jeremy (Author) / Simpson, Brooks (Thesis director) / Herrera, Richard (Committee member) / Roberto, Anthony (Committee member) / Barrett, The Honors College (Contributor) / School of Politics and Global Studies (Contributor) / Hugh Downs School of Human Communication (Contributor) / School of Historical, Philosophical and Religious Studies (Contributor)
Created2013-05

Marketing Plan for National Football League Expansion Franchise in San Antonio

Description

This thesis is a marketing plan for a theoretical, potential expansion franchise that would be in San Antonio, Texas and be a part of the National Football League (NFL). There were five topics of marketing features which assist in planning an expansion franchise joining a professional sports league I wanted…

This thesis is a marketing plan for a theoretical, potential expansion franchise that would be in San Antonio, Texas and be a part of the National Football League (NFL). There were five topics of marketing features which assist in planning an expansion franchise joining a professional sports league I wanted to cover: competitive analysis, customer analysis, target market identification, external environment, and SWOT analysis. In relation to the five topics, I was able to construct a Qualtrics Survey from a few hundred business students from the W.P. Carey School of Business at Arizona State University. This was necessary to determine demographics and collect data on what a random group would think of the five topics I chose in relation to an expansion team and the effects the expansion team could theoretically have in correspondence with all factors of a professional sports franchise. In conclusion, I was able to determine San Antonio would be able to sustain and have a NFL franchise whenever the time would be right to do so.
ContributorsYudis, Gabriel (Author) / Eaton, John (Thesis director) / Mokwa, Michael (Committee member) / Barrett, The Honors College (Contributor) / Hugh Downs School of Human Communication (Contributor) / Department of Marketing (Contributor)
Created2023-05

Thesis Defense Final Draft.pdf

ContributorsYudis, Gabriel (Author) / Eaton, John (Thesis director) / Mokwa, Michael (Committee member) / Barrett, The Honors College (Contributor) / Hugh Downs School of Human Communication (Contributor) / Department of Marketing (Contributor)
Created2023-05

Yudis_Spring_2023.pdf

Description
This thesis is a marketing plan for a theoretical, potential expansion franchise that would be in San Antonio, Texas and be a part of the National Football League (NFL). There were five topics of marketing features which assist in planning an expansion franchise joining a professional sports league I…

This thesis is a marketing plan for a theoretical, potential expansion franchise that would be in San Antonio, Texas and be a part of the National Football League (NFL). There were five topics of marketing features which assist in planning an expansion franchise joining a professional sports league I wanted to cover: competitive analysis, customer analysis, target market identification, external environment, and SWOT analysis. In relation to the five topics, I was able to construct a Qualtrics Survey from a few hundred business students from the W.P. Carey School of Business at Arizona State University. This was necessary to determine demographics and collect data on what a random group would think of the five topics I chose in relation to an expansion team and the effects the expansion team could theoretically have in correspondence with all factors of a professional sports franchise. In conclusion, I was able to determine San Antonio would be able to sustain and have a NFL franchise whenever the time would be right to do so.
ContributorsYudis, Gabriel (Author) / Eaton, John (Thesis director) / Mokwa, Michael (Committee member) / Barrett, The Honors College (Contributor) / Hugh Downs School of Human Communication (Contributor) / Department of Marketing (Contributor)
Created2023-05