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There have been multiple calls for research on consumers' responses to social issues, regulatory changes, and corporate behavior. Thus, this dissertation proposes and tests a conceptual framework of parents' responses to government regulations and corporate social responsibility (CSR) that address juvenile obesity. This research builds on Attribution Theory to examine the impact of government regulations and CSR on consumers' attitudes and their subsequent behavior. Three pilot studies and three main experiments were conducted; a between-subjects and randomized experimental design being used to capture the effects of regulations and corporate actions on product satisfaction, company evaluations, and behavioral intentions, while examining the mediating role of attributions of responsibility for a negative product outcome. This research has implications for policy makers and marketing practitioners and scholars. This is the first study to offer a new perspective, based on attributions of blame, to explain the mechanism that drives consumers' responses to government regulations. Considering numerous calls for government actions that address childhood obesity, it is important to understand how and why consumers respond to such regulations. The results illustrated that certain policies may have unintended consequences due to unexpected attributions of blame for unhealthy products. Only recently have researchers tried to address the psychological mechanism through which CSR has an impact on consumers' attitudes and behavior. To date, few studies have investigated attributions as a mediating variable in the transfer of CSR associations on consumer responses. Nonetheless, this is the first study that concentrates on attributions of responsibility, per se, to explain the impact of CSR on company evaluations. This dissertation extends previous research, where locus, stability, and controllability mediated the relationship between CSR and attributions of blame; the degree of blame being consequential to brand evaluations. The current results suggest that attributions of responsibility, per se, mediate the impact of CSR on company evaluations. Additionally, attributions of blame are measured as the degree to which consumers take personal responsibility for a negative product outcome. This highlights a new role of the CSR construct, as a moderator of consumers' self-serving bias, a fundamental psychological response that has been neglected in the marketing literature.
ContributorsDumitrescu, Claudia (Author) / Shaw Hughner, Renée (Thesis advisor) / Schmitz, Troy G. (Committee member) / Seperich, George (Committee member) / Shultz, Ii, Clifford J. (Committee member) / Arizona State University (Publisher)
Created2013
Description
This thesis explores the relationship between introversion and individual commitment to corporate social responsibility. Research was gathered from a survey that classifies respondents as introverts or extroverts, and analyzes perceptions and commitment to social responsibility both on an organizational and personal behavior level. Findings from the study show that introverts are not more likely than extroverts to prioritize social responsibility at work or through their personal lives. However, there is evidence in this study that introverts think about corporate social responsibility and its effects on business success in a different way than extroverts. Introverts focus on avoiding risk, and they may be more prone than extroverts to see business success and social responsibility as two opposing forces. Introverts also perceive a wider gap between the current state of prioritization for CSR responsibilities and what they feel this prioritization should be. This study has a number of practical implications for business leaders hoping to increase commitment to CSR within an organization while drawing on the strengths of each personality type. Recommendations for increasing commitment to CSR are based on survey findings and research from secondary sources.
ContributorsSprayberry, Alex Bowen (Author) / LePine, Marcie (Thesis director) / Spierre Clark, Susan (Committee member) / Barrett, The Honors College (Contributor) / School of Community Resources and Development (Contributor) / W. P. Carey School of Business (Contributor) / Department of Management (Contributor)
Created2015-05
Description
This paper uses Facebook as a case study for other technological and social media companies given factors presented by the Digital Age. Three different pillars are used to analyze the company. First an examination of the manipulation of users on Facebook by Russian actors is presented. Next, the paper examines whether Facebook is promoting civic participation for good. Lastly, an analyzation of the rising trend of hate speech and extremists using the site is presented. This examination of Facebook then posed three questions regarding companies in the Digital Age as a whole. The first was "What is the extent of Corporate Social Responsibility in the Digital Age?" The second was, "What special obligations do for-profit companies have when it comes to safeguarding the privacy of individuals, or at least insuring that their stored information does not harm them?". The last question presented was, "How Can the Profit Motive and Corporate Morality Co-Exist in the Digital Age?" The findings of this case study showed that due to different factors that are presented in the Digital Age, these ideals of Corporate Social Responsibility, Privacy and Corporate Morality may be even more challenging to uphold during this Age of Information. Due to this fact, companies such as Facebook have an even greater responsibility to abide by these ideals of Corporate Social Responsibility, Privacy and Corporate Morality. This is because of an even larger potential for negative effects due to technological change. Regardless of the possibility for regulation by government, third-party organization or by the organizations themselves, Digital Age Corporations have the duty to protect their users from harm and maintain these three ideals.
ContributorsBrandt, Madeline (Author) / Zachary, Gregg (Thesis director) / Wetmore, Jameson (Committee member) / Department of Information Systems (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
With a new generation entering the workforce, a strong economy, and a low unemployment rate, the factors that new graduates value when looking for a job is changing. More new graduates and companies alike are working to adapt to this new environment. One way in which they are doing this is through being socially responsible. The purpose of this study is to research the extent to which an organization's Corporate Social Responsibility Programs impact a student’s desire to work for them. I aim to answer the question: how do the social responsibility efforts of companies impact college student’s willingness to work for a given company by looking at these programs on a micro level.
I gathered research by surveying undergraduate students at Arizona State University. The questions in this survey dealt with job search values, CSR knowledge, CSR interest and more. Throughout this survey, I largely focused on the differences between business and non-business students. There is evidence in this study to suggest that all groups of students value working for a socially responsible company, but business students are more familiar with these companies and more likely to research them. There is not a consensus on what companies students view to be socially responsible, but there are common factors in what students look for in a Corporate Social Responsibility program. This study has a number of practical implications for companies looking to attract the best talent based on their Corporate Social Responsibility initiatives. Recommendations are based on survey findings and research from secondary sources.
I gathered research by surveying undergraduate students at Arizona State University. The questions in this survey dealt with job search values, CSR knowledge, CSR interest and more. Throughout this survey, I largely focused on the differences between business and non-business students. There is evidence in this study to suggest that all groups of students value working for a socially responsible company, but business students are more familiar with these companies and more likely to research them. There is not a consensus on what companies students view to be socially responsible, but there are common factors in what students look for in a Corporate Social Responsibility program. This study has a number of practical implications for companies looking to attract the best talent based on their Corporate Social Responsibility initiatives. Recommendations are based on survey findings and research from secondary sources.
ContributorsHarrell, Julianna Kara (Author) / Marcie, LePine (Thesis director) / Jessica, Hirshorn (Committee member) / Dean, W.P. Carey School of Business (Contributor, Contributor) / Thunderbird School of Global Management (Contributor) / Department of Management and Entrepreneurship (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
For decades, corporate firms have included corporate responsibility initiatives in their regular business functions in an effort to communicate a priority toward the communities they operate in, rather than just the customers they serve. These actions \u2014 whether implemented through financial or human resources \u2014 have grown to be a common addition to business models across industries. In recent years, however, the simple addition of a community-oriented campaign to a firm's regular business proceedings have become less effective in positioning a firm as a devoted corporate citizen. Today, consumers have access to more information and opportunities for substitutes than ever before, and as they make buying decisions, they are interested in seeing the firms they support orient themselves at the heart of community engagement, rather than interacting with the community through passive support. This study and discussion highlights the trends that several corporate responsibility professionals have seen emerge in recent years regarding their respective employers' corporate responsibility initiatives. Thoughts and reactions from corporate responsibility managers representing financial, education, insurance, and technology companies will be synthesized and analyzed for trends and shared positive and negative experiences related to their common work in initiating corporate responsibility programs at their respective firms. The discussion will also illustrate the specific challenges each of the professionals face daily in implementing successful CR programs within their firms. In aggregate, this discussion will provide a comprehensive look at what exactly firms are doing in today's CR sphere: it will demonstrate what trends are working well, which have yet to be tailored to have the best impact, and what is to come of the corporate firm's relationship with its community.
ContributorsRoberts, Katelyn J. (Author) / Mokwa, Michael (Thesis director) / Eaton, John (Committee member) / School of Community Resources and Development (Contributor) / W.P. Carey School of Business (Contributor) / Department of Management and Entrepreneurship (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
ContributorsEvans, Bartlett R. (Conductor) / Schildkret, David (Conductor) / Glenn, Erica (Conductor) / Concert Choir (Performer) / Chamber Singers (Performer) / ASU Library. Music Library (Publisher)
Created2018-03-16
Description
Firms are increasingly being held accountable for the unsustainable actions of their suppliers. Stakeholders, regulatory agencies, and customers alike are calling for increased levels of transparency and higher standards of corporate social responsibility (CSR) performance for suppliers. While it is apparent that supplier performance is important, it remains unclear how the stock market weighs the CSR performance of a supplier relative to that of a focal firm. This dissertation focuses on whether these relative differences exist. In addition to capturing the magnitude of the difference in market impact between focal firm and supplier CSR events; I analyze the ways in which these differences have changed over time. To capture this evolution, CSR events ranging over a period from 1994 to 2013 are examined. This research utilizes an event study methodology in which the announcement of over 2,300 CSR events are identified and analyzed to determine the subsequent stock market reaction. I find that while the market evaluated negative supplier CSR events less harshly than events occurring at the buying firm in the early years of the sample, by the turn of the millennium this “supplier discounting" had disappeared. The analysis is broken down by CSR event "type". Findings demonstrate that negative CSR events, particularly those revolving around worker or customer safety, generate the most significant abnormal return. The findings of this dissertation produce valuable managerial insights along with interpretation. Resources are scarce, and understanding where a firm might best allocate their resources to avoid financial penalties will be valuable information for corporate decision makers. These findings present clear evidence that some of these resources should be allocated to supplier CSR performance, not just towards the CSR performance of the focal firm.
ContributorsRogers, Zachary S (Author) / Carter, Craig (Thesis advisor) / Dooley, Kevin (Committee member) / Singhal, Vinod (Committee member) / Arizona State University (Publisher)
Created2016
Description
Something Like Human explores corporate social responsibility through a triple lens, providing a content analysis using previous literature and history as the standards for evaluation. Section I reviews the history of corporate social responsibility and how it is currently understood and employed today. Section II turns its focus to a specific socially conscious corporation, Lush Cosmetics, examining its practices considering the concepts provided in Section I and performing a close analysis of its promotional materials. Section III consists of a mock marketing campaign designed for Lush in light of their social commitments. By the end of this thesis, the goal for the reader is to ask: Can major corporations be something like human?
ContributorsDalgleish, Alayna Rose (Author) / Gruber, Diane (Thesis director) / Thornton, Leslie-Jean (Committee member) / School of Social and Behavioral Sciences (Contributor, Contributor) / Walter Cronkite School of Journalism and Mass Comm (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
ContributorsOwen, Ken (Conductor) / McDevitt, Mandy L. M. (Performer) / Larson, Brook (Conductor) / Wang, Lin-Yu (Performer) / Jacobs, Todd (Performer) / Morehouse, Daniel (Performer) / Magers, Kristen (Performer) / DeGrow, Gary (Performer) / DeGrow, Richard (Performer) / Women's Chorus (Performer) / Sun Devil Singers (Performer) / ASU Library. Music Library (Publisher)
Created2004-03-24
ContributorsMetz, John (Performer) / Sowers, Richard (Performer) / Collegium Musicum (Performer) / ASU Library. Music Library (Publisher)
Created1983-01-29