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- Creators: Eaton, John
Description
This paper is intended to identify a correlation between the winning percentage of sports teams in the four major professional sports leagues in the United States and the GDP per capita of their respective cities. We initially compiled fifteen years of franchise performance along with economic data from the Federal Reserve Bank of St. Louis to analyze this relationship. After converting the data into a language recognized by Stata, the regression tool we used, we ran multiple regressions to find relevant correlations based off of our inputs. This paper will show the value of the economic impact of strong or weak performance throughout various economic cycles through data analysis and conclusions drawn from the results of the regression analysis.
ContributorsAndl, Tyler (Co-author) / Shirk, Brandon (Co-author) / Goegan, Brian (Thesis director) / Eaton, John (Committee member) / School of Accountancy (Contributor) / Department of Finance (Contributor) / Department of Supply Chain Management (Contributor) / Department of Information Systems (Contributor) / Barrett, The Honors College (Contributor)
Created2017-12
Description
This thesis explores the relationship between introversion and individual commitment to corporate social responsibility. Research was gathered from a survey that classifies respondents as introverts or extroverts, and analyzes perceptions and commitment to social responsibility both on an organizational and personal behavior level. Findings from the study show that introverts are not more likely than extroverts to prioritize social responsibility at work or through their personal lives. However, there is evidence in this study that introverts think about corporate social responsibility and its effects on business success in a different way than extroverts. Introverts focus on avoiding risk, and they may be more prone than extroverts to see business success and social responsibility as two opposing forces. Introverts also perceive a wider gap between the current state of prioritization for CSR responsibilities and what they feel this prioritization should be. This study has a number of practical implications for business leaders hoping to increase commitment to CSR within an organization while drawing on the strengths of each personality type. Recommendations for increasing commitment to CSR are based on survey findings and research from secondary sources.
ContributorsSprayberry, Alex Bowen (Author) / LePine, Marcie (Thesis director) / Spierre Clark, Susan (Committee member) / Barrett, The Honors College (Contributor) / School of Community Resources and Development (Contributor) / W. P. Carey School of Business (Contributor) / Department of Management (Contributor)
Created2015-05
Description
We were driven by the question: what is happening to the popularity of Major League Baseball? In order to answer this question we compared the league structure of Major League Baseball with that of the National Football League. We were able to speak with five former or current members of the respective leagues in order to gain some insight into how the two leagues operate. The main focus of our research was around the payroll structures of the two leagues as well as their revenue sharing policies. In the end, we discovered that Major League Baseball is becoming highly regionalized. The sport is still growing in popularity in terms of revenue and fan involvement, but it is becoming less popular on a national stage. The league is benefitting greatly from factors like the increasing importance of "TiVo proof programming" and a lack of competition. Each league is very different in its own right. While the NFL promotes a perception of competitive balance, Major League Baseball can be plagued by the negative perception it creates surrounding some of its smaller market teams.
ContributorsHeath, Cameron (Co-author) / Linamen, John (Co-author) / Eaton, John (Thesis director) / Mokwa, Michael (Committee member) / Barrett, The Honors College (Contributor) / WPC Graduate Programs (Contributor) / Department of Marketing (Contributor) / Department of Finance (Contributor) / Department of Information Systems (Contributor) / School of Accountancy (Contributor)
Created2015-05
Description
This paper intends to analyze the National Football League (NFL) and the role stadiums play within it. The NFL, being the nation's largest professional sports league, has experienced a large amount of volatility over the past couple of decades. Teams have relocated a significant number of times and stadium projects have grown in size, cost, and frequency. Because of these observations, we chose to focus in on this particular sports league in order to answer our many questions surrounding the role of a professional sports stadium in the economics of a city. We seek to understand the economics these sports stadiums impact on the league and the cities they reside in. To do this, we compiled data of NFL franchise wins, average ticket prices, stadiums, and franchise values, while researching the stadium building process and referencing the opinions of leading sports economists across the nation. Next, we discussed the process of building a stadium, which entails the core steps of design, construction, cost, and funding. We discuss tax-exempt municipal bonds, and explain what an impact economic analysis is and how teams use them to get cities to support their projects. Moreover, we discuss the threats of relocation and how the NFL can exert pressure on stadium project decisions. Finally, we talk about the future of the NFL, with a new trend of empty stadiums and make predictions for upcoming relocation destinations. Based on these findings, we draw conclusions on the economics of sports stadiums and offer our opinion on the current state of the NFL.
ContributorsGuillen, Sergio (Co-author) / Willms, Jacob (Co-author) / Goegan, Brian (Thesis director) / Eaton, John (Committee member) / Department of Economics (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
Beginning with the publication of Moneyball by Michael Lewis in 2003, the use of sabermetrics \u2014 the application of statistical analysis to baseball records - has exploded in major league front offices. Executives Billy Beane, Paul DePoedesta, and Theo Epstein are notable figures that have been successful in incorporating sabermetrics to their team's philosophy, resulting in playoff appearances and championship success. The competitive market of baseball, once dominated by the collusion of owners, now promotes innovative thought to analytically develop competitive advantages. The tiered economic payrolls of Major League Baseball (MLB) has created an environment in which large-market teams are capable of "buying" championships through the acquisition of the best available talent in free agency, and small-market teams are pushed to "build" championships through the drafting and systematic farming of high-school and college level players. The use of sabermetrics promotes both models of success \u2014 buying and building \u2014 by unbiasedly determining a player's productivity. The objective of this paper is to develop a regression-based predictive model that can be used by Majors League Baseball teams to forecast the MLB career average offensive performance of college baseball players from specific conferences. The development of this model required multiple tasks: I. Data was obtained from The Baseball Cube, a baseball records database providing both College and MLB data. II. Modifications to the data were applied to adjust for year-to-year formatting, a missing variable for seasons played, the presence of missing values, and to correct league identifiers. III. Evaluation of multiple offensive productivity models capable of handling the obtained dataset and regression forecasting technique. IV. SAS software was used to create the regression models and analyze the residuals for any irregularities or normality violations. The results of this paper find that there is a relationship between Division 1 collegiate baseball conferences and average career offensive productivity in Major Leagues Baseball, with the SEC having the most accurate reflection of performance.
ContributorsBadger, Mathew Bernard (Author) / Goegan, Brian (Thesis director) / Eaton, John (Committee member) / Department of Economics (Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2017-05
Description
For decades, corporate firms have included corporate responsibility initiatives in their regular business functions in an effort to communicate a priority toward the communities they operate in, rather than just the customers they serve. These actions \u2014 whether implemented through financial or human resources \u2014 have grown to be a common addition to business models across industries. In recent years, however, the simple addition of a community-oriented campaign to a firm's regular business proceedings have become less effective in positioning a firm as a devoted corporate citizen. Today, consumers have access to more information and opportunities for substitutes than ever before, and as they make buying decisions, they are interested in seeing the firms they support orient themselves at the heart of community engagement, rather than interacting with the community through passive support. This study and discussion highlights the trends that several corporate responsibility professionals have seen emerge in recent years regarding their respective employers' corporate responsibility initiatives. Thoughts and reactions from corporate responsibility managers representing financial, education, insurance, and technology companies will be synthesized and analyzed for trends and shared positive and negative experiences related to their common work in initiating corporate responsibility programs at their respective firms. The discussion will also illustrate the specific challenges each of the professionals face daily in implementing successful CR programs within their firms. In aggregate, this discussion will provide a comprehensive look at what exactly firms are doing in today's CR sphere: it will demonstrate what trends are working well, which have yet to be tailored to have the best impact, and what is to come of the corporate firm's relationship with its community.
ContributorsRoberts, Katelyn J. (Author) / Mokwa, Michael (Thesis director) / Eaton, John (Committee member) / School of Community Resources and Development (Contributor) / W.P. Carey School of Business (Contributor) / Department of Management and Entrepreneurship (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
The sole purpose of this innovative thesis is to produce and provide strategic recommendations for one of Arizona's premier Asian Supermarkets, that is, Lee Lee Oriental Supermarket. These strategic recommendations will then be utilized and integrated with Lee Lee's current marketing consultant company's marketing components, by Air Marketing, for Lee Lee. These recommendations will aim to serve four main purposes. These four main purposes will be to (1) create exchanges, which will create, deliver, and communicate value, (2) assist to continue developing the identity of Lee Lee, (3) establish relationships to grow Lee Lee's network, and (4) to help solve customer problems. Through these effective marketing recommendations, this innovative thesis project will assist to increase awareness of the supermarket, increase brand recognition and, ultimately, to assist in further defining the brand and uniqueness of the ethnic retail store.
ContributorsRodriguez, Elindoro Joseph (Author) / Brooks, Dan (Thesis director) / Eaton, John (Committee member) / Truong, Paulina (Committee member) / Department of Supply Chain Management (Contributor) / Barrett, The Honors College (Contributor)
Created2013-05
Description
Today’s job market favors the candidate as a result of the low unemployment rate in the United States. This requires companies to look beyond their typical recruiting techniques if they want to ensure they are hiring the best candidates after college in order to build their future leadership in the company. Throughout research for this thesis it became apparent that many of the recruiters surveyed during this study were not actively using Corporate Social Responsibility (CSR) in their recruiting tactics. In addition, a lot of the career pages of companies that actively recruit at Arizona State University do not even mention the topic. Throughout primary research of students that attend Arizona State University, surveys were able to draw conclusions on the type of students that prioritize Corporate Social Responsibility in their recruiting seasons. From these surveys, it was found that students with higher GPAs who are ethnically diverse, female, with more than one internship experience, or graduating within the next two years on average chose to prioritize Corporate Social Responsibility over other traditional “perks” of jobs. Following the collection of survey data, in order to get a more genuine understanding of what students are looking for, there was a focus group conducted with nine (9) W. P. Carey School of Business students. This allowed for there to be a guided conversation about Corporate Social Responsibility and allow students to share their feelings about the topic and how they prioritize it when looking for jobs. This, in combination with the surveys of recruiters and students, made it very clear about exactly the kind of students that recruiters should be targeting. Therefore, it has become apparent that if recruiters want to hire candidates who are more experienced, diverse, and with higher GPAs then they should be incorporating Corporate Social Responsibility into their recruiting techniques. Whether that is advertising it on their career pages and at career events, asking questions about it in interviews, or starting a conversation with students about it, this will allow recruiters to find those students with a genuine appreciation for the topic.
ContributorsGrosskopf, Madeline Taylor (Author) / Eaton, John (Thesis director) / Montoya, Detra (Committee member) / Department of Marketing (Contributor) / Dean, W.P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05