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Description
Social media refers computer-based technology that allows the sharing of information and building the virtual networks and communities. With the development of internet based services and applications, user can engage with social media via computer and smart mobile devices. In recent years, social media has taken the form

Social media refers computer-based technology that allows the sharing of information and building the virtual networks and communities. With the development of internet based services and applications, user can engage with social media via computer and smart mobile devices. In recent years, social media has taken the form of different activities such as social network, business network, text sharing, photo sharing, blogging, etc. With the increasing popularity of social media, it has accumulated a large amount of data which enables understanding the human behavior possible. Compared with traditional survey based methods, the analysis of social media provides us a golden opportunity to understand individuals at scale and in turn allows us to design better services that can tailor to individuals’ needs. From this perspective, we can view social media as sensors, which provides online signals from a virtual world that has no geographical boundaries for the real world individual's activity.

One of the key features for social media is social, where social media users actively interact to each via generating content and expressing the opinions, such as post and comment in Facebook. As a result, sentiment analysis, which refers a computational model to identify, extract or characterize subjective information expressed in a given piece of text, has successfully employs user signals and brings many real world applications in different domains such as e-commerce, politics, marketing, etc. The goal of sentiment analysis is to classify a user’s attitude towards various topics into positive, negative or neutral categories based on textual data in social media. However, recently, there is an increasing number of people start to use photos to express their daily life on social media platforms like Flickr and Instagram. Therefore, analyzing the sentiment from visual data is poise to have great improvement for user understanding.

In this dissertation, I study the problem of understanding human sentiments from large scale collection of social images based on both image features and contextual social network features. We show that neither

visual features nor the textual features are by themselves sufficient for accurate sentiment prediction. Therefore, we provide a way of using both of them, and formulate sentiment prediction problem in two scenarios: supervised and unsupervised. We first show that the proposed framework has flexibility to incorporate multiple modalities of information and has the capability to learn from heterogeneous features jointly with sufficient training data. Secondly, we observe that negative sentiment may related to human mental health issues. Based on this observation, we aim to understand the negative social media posts, especially the post related to depression e.g., self-harm content. Our analysis, the first of its kind, reveals a number of important findings. Thirdly, we extend the proposed sentiment prediction task to a general multi-label visual recognition task to demonstrate the methodology flexibility behind our sentiment analysis model.
ContributorsWang, Yilin (Author) / Li, Baoxin (Thesis advisor) / Liu, Huan (Committee member) / Tong, Hanghang (Committee member) / Chang, Yi (Committee member) / Arizona State University (Publisher)
Created2018
Description

As online media, including social media platforms, become the primary and go-to resource for traditional communication, news and the spread of information is more present and accessible to consumers than ever before. This research focuses on analyzing Twitter data on the ongoing Russian-Ukrainian War to understand the significance of social

As online media, including social media platforms, become the primary and go-to resource for traditional communication, news and the spread of information is more present and accessible to consumers than ever before. This research focuses on analyzing Twitter data on the ongoing Russian-Ukrainian War to understand the significance of social media during this period in comparison to previous conflicts. The significance of social media and political conflict will be examined through Twitter user analysis and sentiment analysis. This case study will conduct sentiment analysis on a random sample of tweets from a given dataset, followed by user analysis and classification methods. The data will explore the implications for understanding public opinion on the conflict, the strengths and limitations of Twitter as a data source, and the next steps for future research. Highlighting the implications of the research findings will allow consumers and political stakeholders to make more informed decisions in the future.

ContributorsBlavatsky, Sofia (Author) / Hahn, Richard (Thesis director) / Sirugudi, Kumar (Committee member) / Inozemtseva, Julia (Committee member) / Barrett, The Honors College (Contributor) / School of Mathematical and Statistical Sciences (Contributor) / Department of Information Systems (Contributor)
Created2023-05
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Description

This project aims to incorporate the aspect of sentiment analysis into traditional stock analysis to enhance stock rating predictions by applying a reliance on the opinion of various stocks from the Internet. Headlines from eight major news publications and conversations from Yahoo! Finance’s “Conversations” feature were parsed through the Valence

This project aims to incorporate the aspect of sentiment analysis into traditional stock analysis to enhance stock rating predictions by applying a reliance on the opinion of various stocks from the Internet. Headlines from eight major news publications and conversations from Yahoo! Finance’s “Conversations” feature were parsed through the Valence Aware Dictionary for Sentiment Reasoning (VADER) natural language processing package to determine numerical polarities which represented positivity or negativity for a given stock ticker. These generated polarities were paired with stock metrics typically observed by stock analysts as the feature set for a Logistic Regression machine learning model. The model was trained on roughly 1500 major stocks to determine a binary classification between a “Buy” or “Not Buy” rating for each stock, and the results of the model were inserted into the back-end of the Agora Web UI which emulates search engine behavior specifically for stocks found in NYSE and NASDAQ. The model reported an accuracy of 82.5% and for most major stocks, the model’s prediction correlated with stock analysts’ ratings. Given the volatility of the stock market and the propensity for hive-mind behavior in online forums, the performance of the Logistic Regression model would benefit from incorporating historical stock data and more sources of opinion to balance any subjectivity in the model.

ContributorsRao, Jayanth (Author) / Ramaraju, Venkat (Co-author) / Bansal, Ajay (Thesis director) / Smith, James (Committee member) / Barrett, The Honors College (Contributor) / Computer Science and Engineering Program (Contributor) / School of Mathematical and Statistical Sciences (Contributor)
Created2021-12
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Description
Unstructured data management proves an increasingly valuable asset for organizations today as the amount of data organizations own increases every year. The purpose of this project is to detail the process which ServiceNow and CommonSpirit Health use in developing their new IntelliRoute model which aims to classify and auto-resolve a

Unstructured data management proves an increasingly valuable asset for organizations today as the amount of data organizations own increases every year. The purpose of this project is to detail the process which ServiceNow and CommonSpirit Health use in developing their new IntelliRoute model which aims to classify and auto-resolve a significant portion of CommonSpirit Health’s more than 3,000,000 HR service-related cases. This paper examines typical strategies used to manage unstructured data and ServiceNow’s approach. Their approach focuses on data labelling by attaching a criticality sentiment to unstructured data and relating helpful knowledge base articles. The labelled data is then used to train an Artificial Intelligence model which automatically labels cases and refers appropriate knowledge articles.
ContributorsDe Waard, Jan (Author) / Bergsagel, Matteo (Co-author) / Chavez-Echeagaray, Maria Elena (Thesis director) / Burns, Christopher (Committee member) / Barrett, The Honors College (Contributor) / Computer Science and Engineering Program (Contributor) / School of Mathematical and Statistical Sciences (Contributor)
Created2022-05
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Description
Basketball has evolved and is continuing to evolve in parallel with media and communication. The 21st century bears witness to the digitization of basketball, media, and communication with the advent of social media. Arguably the most esteemed professional basketball league in the world, the National Basketball Association (NBA) observes fans

Basketball has evolved and is continuing to evolve in parallel with media and communication. The 21st century bears witness to the digitization of basketball, media, and communication with the advent of social media. Arguably the most esteemed professional basketball league in the world, the National Basketball Association (NBA) observes fans and players alike conversing about the game through social media platforms available across the world. One of the most popular platforms, Twitter, enables anyone with a computer to write a textual post known as a “tweet” that can be made viewable to the public. The Twitter landscape holds a trove of data and information including “sentiment” for NBA teams to analyze with the goal of improving the success of their team from a managerial perspective. Two aspects this paper will examine are fan engagement and revenue generation from the perspective of several franchises in the NBA. The purpose of this research is to explore and discover if key measures of performance including both the number of points scored in a game and the game outcome either being a win or a loss, and the location of a game being won either at home or away on the road influence fan Twitter sentiment and if there is a correlation between fan Twitter sentiment and game attendance. The statistical computing tool RStudio in combination with data compiled from online databases and websites including Basketball Reference, Wikipedia, ESPN, and Statista are employed to execute two t-tests, two analysis of variance (ANOVA) tests, and one correlation test. The results indicate there is a significant difference in fan Twitter sentiment between high-scoring games and low-scoring games, between game wins and losses, among games being won at home versus away on the road, and there is no conclusion that can be made regarding any existing correlation between fan Twitter sentiment and game attendance.
ContributorsKwan, Matthew (Author) / McIntosh, Daniel (Thesis director) / Eaton, John (Committee member) / Barrett, The Honors College (Contributor) / School of Mathematical and Statistical Sciences (Contributor) / Department of Information Systems (Contributor)
Created2022-05