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Cryptocurrencies are notorious for its volatility. But with its incredible rise in price, Bitcoin keep being on the top among the trending topics on social media. Although doubts continue to rise with price, Bloomberg even make critics on Bitcoin as ‘the biggest bubble in the history’, some investors still hold

Cryptocurrencies are notorious for its volatility. But with its incredible rise in price, Bitcoin keep being on the top among the trending topics on social media. Although doubts continue to rise with price, Bloomberg even make critics on Bitcoin as ‘the biggest bubble in the history’, some investors still hold strong enthusiasm and confidence towards Bitcoin. As contradicting opinions increase, it is worthy to dive into discussions on social media and use a scientific method to evaluate public’s non-negligible role in crypto price fluctuation.

Sentiment analysis, which is a notably method in text mining, can be used to extract the sentiment from people’s opinion. It then provides us with valuable perception on a topic from the public’s attitude, which create more opportunities for deeper analysis and prediction.

The thesis aims to investigate public’s sentiment towards Bitcoin through analyzing 10 million Bitcoin related tweets and assigning sentiment points on tweets, then using sentiment fluctuation as a factor to predict future crypto fluctuation. Price prediction is achieved by using a machine learning model called Recurrent Neural Network which automatically learns the pattern and generate following results with memory. The analysis revels slight connection between sentiment and crypto currency and the Neural Network model showed a strong connection between sentiment score and future price prediction.
ContributorsZhu, Xiaoyu (Author) / Benjamin, Victor (Thesis director) / Qinglai, He (Committee member) / Department of Information Systems (Contributor) / Department of Supply Chain Management (Contributor) / Barrett, The Honors College (Contributor)
Created2018-12
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This thesis studies the area of sentiment analysis and its general uses, benefits, and limitations. Social networking, blogging, and online forums have turned the Web into a vast repository of comments on many topics. Sentiment analysis is the process of using software to analyze social media to gauge the attitudes

This thesis studies the area of sentiment analysis and its general uses, benefits, and limitations. Social networking, blogging, and online forums have turned the Web into a vast repository of comments on many topics. Sentiment analysis is the process of using software to analyze social media to gauge the attitudes or sentiments of the users/authors concerning a particular subject. Sentiment analysis works by processing (data mining) unstructured textual evidence using natural language processing and machine learning to determine a positive, negative, or neutral measurement. When utilized correctly, sentiment analysis has the potential to glean valuable insights into consumers' minds, which in turn leads to increased revenue and improved customer satisfaction for businesses. This paper looks at four industries in which sentiment analysis is being used or being considered: retail/services, politics, healthcare, and finances. The goal of the thesis will be to explore whether sentiment analysis has been used successfully for economic or social benefit and whether it is a practical solution for analyzing consumer opinion.
ContributorsSoumya, Saswati (Author) / Uday, Kulkarni (Thesis director) / Brooks, Daniel (Committee member) / Barrett, The Honors College (Contributor) / Department of Economics (Contributor) / WPC Graduate Programs (Contributor) / Department of Information Systems (Contributor)
Created2014-05
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The purpose of this thesis was to develop a tool to provide information and data for design teams to use throughout the mobile application design process. Ideally, this would enable teams to see patterns in iterative design, and ultimately use data-driven analysis to make their own decisions. The initial problem

The purpose of this thesis was to develop a tool to provide information and data for design teams to use throughout the mobile application design process. Ideally, this would enable teams to see patterns in iterative design, and ultimately use data-driven analysis to make their own decisions. The initial problem was a lack of available information offered by mobile application design teams—the initial goal being to work closely with design teams to learn their decision-making methodology. However, every team that was reached out to responded with rejection, presenting a new problem: a lack of access to quality information regarding the decision-making process for mobile applications. This problem was addressed by the development of an ethical hacking script that retrieves reviews in bulk from the Google Play Store using Python. The project was a success—by feeding an application’s unique Play Store ID, the script retrieves a user-specified amount of reviews (up to millions) for that mobile application and the 4 “recommended” applications from the Play Store. Ultimately, this thesis proved that protected reviews on the Play Store can be ethically retrieved and used for data-driven decision making and identifying patterns in an application’s iterative design. This script provides an automated tool for teams to “put a finger on the pulse” of their target applications.
ContributorsDyer, Mitchell Patrick (Author) / Lin, Elva (Thesis director) / Giles, Charles (Committee member) / Department of Information Systems (Contributor) / Barrett, The Honors College (Contributor)
Created2016-12
Description

As online media, including social media platforms, become the primary and go-to resource for traditional communication, news and the spread of information is more present and accessible to consumers than ever before. This research focuses on analyzing Twitter data on the ongoing Russian-Ukrainian War to understand the significance of social

As online media, including social media platforms, become the primary and go-to resource for traditional communication, news and the spread of information is more present and accessible to consumers than ever before. This research focuses on analyzing Twitter data on the ongoing Russian-Ukrainian War to understand the significance of social media during this period in comparison to previous conflicts. The significance of social media and political conflict will be examined through Twitter user analysis and sentiment analysis. This case study will conduct sentiment analysis on a random sample of tweets from a given dataset, followed by user analysis and classification methods. The data will explore the implications for understanding public opinion on the conflict, the strengths and limitations of Twitter as a data source, and the next steps for future research. Highlighting the implications of the research findings will allow consumers and political stakeholders to make more informed decisions in the future.

ContributorsBlavatsky, Sofia (Author) / Hahn, Richard (Thesis director) / Sirugudi, Kumar (Committee member) / Inozemtseva, Julia (Committee member) / Barrett, The Honors College (Contributor) / School of Mathematical and Statistical Sciences (Contributor) / Department of Information Systems (Contributor)
Created2023-05
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Description
With the discovery of “Big Data” and the positive impacts properly using data can have on any and every business, it is no wonder that there has been an explosion of companies choosing to implement many possible uses of data. Consumers and any people who may not fully understand

With the discovery of “Big Data” and the positive impacts properly using data can have on any and every business, it is no wonder that there has been an explosion of companies choosing to implement many possible uses of data. Consumers and any people who may not fully understand the process of collecting, analyzing, and visualizing data may be more easily swayed towards believing something that might not necessarily be true or represented accurately. Often it may feel like every hot topic issue has groups on both sides of the issues using seemingly objective data to prove why their side is correct. Seeing two contradictory sides with seemingly factual data can leave many people confused and unsure what the correct course of action is. With this in mind, I realized that there was a chance the businesses could be creating similar misrepresentations of data to sway customers that the company’s product or service is absolutely a necessity in their lives. After all, the world of marketing and understanding consumer preference is a wildly changing and constant moving target that companies have to navigate. Using data surrounding their products and services to create a desire in consumers to buy and use their offerings seems like a surefire way to successfully target market segments.
As I researched and conducted initial analysis for this project, I quickly ran into a few roadblocks that lead to me needing to pivot off of certain ideas and adapt my initial plans to fit what was actually being done in the current marketing environment. In reality, most businesses are not up for taking the risk of explicitly giving real metrics of their products and services to customers. Due to this, my thesis evolved into finding other ways that companies would use logical appeals to represent their products and comparatively analyze how these companies choose to represent themselves on a social media platform.
ContributorsQueen, Adrianna Louise (Author) / Prince, Linda (Thesis director) / Olsen, Christopher (Committee member) / Dean, W.P. Carey School of Business (Contributor) / Department of Information Systems (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
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Unstructured data management proves an increasingly valuable asset for organizations today as the amount of data organizations own increases every year. The purpose of this project is to detail the process which ServiceNow and CommonSpirit Health use in developing their new IntelliRoute model which aims to classify and auto-resolve a

Unstructured data management proves an increasingly valuable asset for organizations today as the amount of data organizations own increases every year. The purpose of this project is to detail the process which ServiceNow and CommonSpirit Health use in developing their new IntelliRoute model which aims to classify and auto-resolve a significant portion of CommonSpirit Health’s more than 3,000,000 HR service-related cases. This paper examines typical strategies used to manage unstructured data and ServiceNow’s approach. Their approach focuses on data labelling by attaching a criticality sentiment to unstructured data and relating helpful knowledge base articles. The labelled data is then used to train an Artificial Intelligence model which automatically labels cases and refers appropriate knowledge articles.
ContributorsDe Waard, Jan (Author) / Bergsagel, Matteo (Co-author) / Chavez-Echeagaray, Maria Elena (Thesis director) / Burns, Christopher (Committee member) / Barrett, The Honors College (Contributor) / Computer Science and Engineering Program (Contributor) / School of Mathematical and Statistical Sciences (Contributor)
Created2022-05
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Basketball has evolved and is continuing to evolve in parallel with media and communication. The 21st century bears witness to the digitization of basketball, media, and communication with the advent of social media. Arguably the most esteemed professional basketball league in the world, the National Basketball Association (NBA) observes fans

Basketball has evolved and is continuing to evolve in parallel with media and communication. The 21st century bears witness to the digitization of basketball, media, and communication with the advent of social media. Arguably the most esteemed professional basketball league in the world, the National Basketball Association (NBA) observes fans and players alike conversing about the game through social media platforms available across the world. One of the most popular platforms, Twitter, enables anyone with a computer to write a textual post known as a “tweet” that can be made viewable to the public. The Twitter landscape holds a trove of data and information including “sentiment” for NBA teams to analyze with the goal of improving the success of their team from a managerial perspective. Two aspects this paper will examine are fan engagement and revenue generation from the perspective of several franchises in the NBA. The purpose of this research is to explore and discover if key measures of performance including both the number of points scored in a game and the game outcome either being a win or a loss, and the location of a game being won either at home or away on the road influence fan Twitter sentiment and if there is a correlation between fan Twitter sentiment and game attendance. The statistical computing tool RStudio in combination with data compiled from online databases and websites including Basketball Reference, Wikipedia, ESPN, and Statista are employed to execute two t-tests, two analysis of variance (ANOVA) tests, and one correlation test. The results indicate there is a significant difference in fan Twitter sentiment between high-scoring games and low-scoring games, between game wins and losses, among games being won at home versus away on the road, and there is no conclusion that can be made regarding any existing correlation between fan Twitter sentiment and game attendance.
ContributorsKwan, Matthew (Author) / McIntosh, Daniel (Thesis director) / Eaton, John (Committee member) / Barrett, The Honors College (Contributor) / School of Mathematical and Statistical Sciences (Contributor) / Department of Information Systems (Contributor)
Created2022-05
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Description

This project aims to incorporate the aspect of sentiment analysis into traditional stock analysis to enhance stock rating predictions by applying a reliance on the opinion of various stocks from the Internet. Headlines from eight major news publications and conversations from Yahoo! Finance’s “Conversations” feature were parsed through the Valence

This project aims to incorporate the aspect of sentiment analysis into traditional stock analysis to enhance stock rating predictions by applying a reliance on the opinion of various stocks from the Internet. Headlines from eight major news publications and conversations from Yahoo! Finance’s “Conversations” feature were parsed through the Valence Aware Dictionary for Sentiment Reasoning (VADER) natural language processing package to determine numerical polarities which represented positivity or negativity for a given stock ticker. These generated polarities were paired with stock metrics typically observed by stock analysts as the feature set for a Logistic Regression machine learning model. The model was trained on roughly 1500 major stocks to determine a binary classification between a “Buy” or “Not Buy” rating for each stock, and the results of the model were inserted into the back-end of the Agora Web UI which emulates search engine behavior specifically for stocks found in NYSE and NASDAQ. The model reported an accuracy of 82.5% and for most major stocks, the model’s prediction correlated with stock analysts’ ratings. Given the volatility of the stock market and the propensity for hive-mind behavior in online forums, the performance of the Logistic Regression model would benefit from incorporating historical stock data and more sources of opinion to balance any subjectivity in the model.

ContributorsRao, Jayanth (Author) / Ramaraju, Venkat (Co-author) / Bansal, Ajay (Thesis director) / Smith, James (Committee member) / Barrett, The Honors College (Contributor) / Computer Science and Engineering Program (Contributor) / School of Mathematical and Statistical Sciences (Contributor)
Created2021-12