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This thesis studies the area of sentiment analysis and its general uses, benefits, and limitations. Social networking, blogging, and online forums have turned the Web into a vast repository of comments on many topics. Sentiment analysis is the process of using software to analyze social media to gauge the attitudes

This thesis studies the area of sentiment analysis and its general uses, benefits, and limitations. Social networking, blogging, and online forums have turned the Web into a vast repository of comments on many topics. Sentiment analysis is the process of using software to analyze social media to gauge the attitudes or sentiments of the users/authors concerning a particular subject. Sentiment analysis works by processing (data mining) unstructured textual evidence using natural language processing and machine learning to determine a positive, negative, or neutral measurement. When utilized correctly, sentiment analysis has the potential to glean valuable insights into consumers' minds, which in turn leads to increased revenue and improved customer satisfaction for businesses. This paper looks at four industries in which sentiment analysis is being used or being considered: retail/services, politics, healthcare, and finances. The goal of the thesis will be to explore whether sentiment analysis has been used successfully for economic or social benefit and whether it is a practical solution for analyzing consumer opinion.
ContributorsSoumya, Saswati (Author) / Uday, Kulkarni (Thesis director) / Brooks, Daniel (Committee member) / Barrett, The Honors College (Contributor) / Department of Economics (Contributor) / WPC Graduate Programs (Contributor) / Department of Information Systems (Contributor)
Created2014-05
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The fight for equal transgender rights is gaining traction in the public eye, but still has a lot of progress to make in the social and legal spheres. Since public opinion is critical in any civil rights movement, this study attempts to identify the most effective methods to elicit public

The fight for equal transgender rights is gaining traction in the public eye, but still has a lot of progress to make in the social and legal spheres. Since public opinion is critical in any civil rights movement, this study attempts to identify the most effective methods to elicit public reactions in support of transgender rights. Topic analysis through Latent Dirichlet Allocation is performed on Twitter data, along with polarity sentiment analysis, to track the subjects which gain the most effective reactions over time. Graphing techniques are used in an attempt to visually display the trends in topics. The topic analysis techniques are effective in identifying the positive and negative trends in the data, but the graphing algorithm lacks the ability to comprehensibly display complex data with more dimensionality.
ContributorsWilmot, Christina Dory (Author) / Liu, Huan (Thesis director) / Bellis, Camellia (Committee member) / Sanford School of Social and Family Dynamics (Contributor) / Computer Science and Engineering Program (Contributor) / Barrett, The Honors College (Contributor)
Created2016-12
Description
In this paper I defend the argument that public reaction to news headlines correlates with the short-term price direction of Bitcoin. I collected a month's worth of Bitcoin data consisting of news headlines, tweets, and the price of the cryptocurrency. I fed this data into a Long Short-Term Memory Neural

In this paper I defend the argument that public reaction to news headlines correlates with the short-term price direction of Bitcoin. I collected a month's worth of Bitcoin data consisting of news headlines, tweets, and the price of the cryptocurrency. I fed this data into a Long Short-Term Memory Neural Network and built a model that predicted Bitcoin price for a new timeframe. The model correctly predicted 75% of test set price trends on 3.25 hour time intervals. This is higher than the 53.57% accuracy tested with a Bitcoin price model without sentiment data. I concluded public reaction to Bitcoin news headlines has an effect on the short-term price direction of the cryptocurrency. Investors can use my model to help them in their decision-making process when making short-term Bitcoin investment decisions.
ContributorsSteinberg, Sam (Author) / Boscovic, Dragan (Thesis director) / Davulcu, Hasan (Committee member) / Computer Science and Engineering Program (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
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Description
Behavioral economics suggests that emotions can affect an individual’s decision making. Recent research on this idea’s application on large societies hints that there may exist some correlation or maybe even some causation relationship between public sentiment—at least what can be pulled from Twitter—and the movement of the stock market. One

Behavioral economics suggests that emotions can affect an individual’s decision making. Recent research on this idea’s application on large societies hints that there may exist some correlation or maybe even some causation relationship between public sentiment—at least what can be pulled from Twitter—and the movement of the stock market. One major result of consistent research on whether or not public sentiment can predict the movement of the stock market is that public sentiment, as a feature, is becoming more and more valid as a variable for stock-market-based machine learning models. While raw values typically serve as invaluable points of data, when training a model, many choose to “engineer” new features for their models—deriving rates of change or range values to improve model accuracy.
Since it doesn’t hurt to attempt to utilize feature extracted values to improve a model (if things don’t work out, one can always use their original features), the question may arise: how could the results of feature extraction on values such as sentiment affect a model’s ability to predict the movement of the stock market? This paper attempts to shine some light on to what the answer could be by deriving TextBlob sentiment values from Twitter data, and using Granger Causality Tests and logistic and linear regression to test if there exist a correlation or causation between the stock market and features extracted from public sentiment.
ContributorsYu, James (Author) / Meuth, Ryan (Thesis director) / Nakamura, Mutsumi (Committee member) / Computer Science and Engineering Program (Contributor, Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
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Description
Machine learning is the process of training a computer with algorithms to learn from data and make informed predictions. In a world where large amounts of data are constantly collected, machine learning is an important tool to analyze this data to find patterns and learn useful information from it. Machine

Machine learning is the process of training a computer with algorithms to learn from data and make informed predictions. In a world where large amounts of data are constantly collected, machine learning is an important tool to analyze this data to find patterns and learn useful information from it. Machine learning applications expand to numerous fields; however, I chose to focus on machine learning with a business perspective for this thesis, specifically e-commerce.

The e-commerce market utilizes information to target customers and drive business. More and more online services have become available, allowing consumers to make purchases and interact with an online system. For example, Amazon is one of the largest Internet-based retail companies. As people shop through this website, Amazon gathers huge amounts of data on its customers from personal information to shopping history to viewing history. After purchasing a product, the customer may leave reviews and give a rating based on their experience. Performing analytics on all of this data can provide insights into making more informed business and marketing decisions that can lead to business growth and also improve the customer experience.
For this thesis, I have trained binary classification models on a publicly available product review dataset from Amazon to predict whether a review has a positive or negative sentiment. The sentiment analysis process includes analyzing and encoding the human language, then extracting the sentiment from the resulting values. In the business world, sentiment analysis provides value by revealing insights into customer opinions and their behaviors. In this thesis, I will explain how to perform a sentiment analysis and analyze several different machine learning models. The algorithms for which I compared the results are KNN, Logistic Regression, Decision Trees, Random Forest, Naïve Bayes, Linear Support Vector Machines, and Support Vector Machines with an RBF kernel.
ContributorsMadaan, Shreya (Author) / Meuth, Ryan (Thesis director) / Nakamura, Mutsumi (Committee member) / Computer Science and Engineering Program (Contributor, Contributor) / Dean, W.P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
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Description
Unstructured data management proves an increasingly valuable asset for organizations today as the amount of data organizations own increases every year. The purpose of this project is to detail the process which ServiceNow and CommonSpirit Health use in developing their new IntelliRoute model which aims to classify and auto-resolve a

Unstructured data management proves an increasingly valuable asset for organizations today as the amount of data organizations own increases every year. The purpose of this project is to detail the process which ServiceNow and CommonSpirit Health use in developing their new IntelliRoute model which aims to classify and auto-resolve a significant portion of CommonSpirit Health’s more than 3,000,000 HR service-related cases. This paper examines typical strategies used to manage unstructured data and ServiceNow’s approach. Their approach focuses on data labelling by attaching a criticality sentiment to unstructured data and relating helpful knowledge base articles. The labelled data is then used to train an Artificial Intelligence model which automatically labels cases and refers appropriate knowledge articles.
ContributorsDe Waard, Jan (Author) / Bergsagel, Matteo (Co-author) / Chavez-Echeagaray, Maria Elena (Thesis director) / Burns, Christopher (Committee member) / Barrett, The Honors College (Contributor) / Computer Science and Engineering Program (Contributor) / School of Mathematical and Statistical Sciences (Contributor)
Created2022-05
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Description

This project aims to incorporate the aspect of sentiment analysis into traditional stock analysis to enhance stock rating predictions by applying a reliance on the opinion of various stocks from the Internet. Headlines from eight major news publications and conversations from Yahoo! Finance’s “Conversations” feature were parsed through the Valence

This project aims to incorporate the aspect of sentiment analysis into traditional stock analysis to enhance stock rating predictions by applying a reliance on the opinion of various stocks from the Internet. Headlines from eight major news publications and conversations from Yahoo! Finance’s “Conversations” feature were parsed through the Valence Aware Dictionary for Sentiment Reasoning (VADER) natural language processing package to determine numerical polarities which represented positivity or negativity for a given stock ticker. These generated polarities were paired with stock metrics typically observed by stock analysts as the feature set for a Logistic Regression machine learning model. The model was trained on roughly 1500 major stocks to determine a binary classification between a “Buy” or “Not Buy” rating for each stock, and the results of the model were inserted into the back-end of the Agora Web UI which emulates search engine behavior specifically for stocks found in NYSE and NASDAQ. The model reported an accuracy of 82.5% and for most major stocks, the model’s prediction correlated with stock analysts’ ratings. Given the volatility of the stock market and the propensity for hive-mind behavior in online forums, the performance of the Logistic Regression model would benefit from incorporating historical stock data and more sources of opinion to balance any subjectivity in the model.

ContributorsRamaraju, Venkat (Author) / Rao, Jayanth (Co-author) / Bansal, Ajay (Thesis director) / Smith, James (Committee member) / Barrett, The Honors College (Contributor) / Computer Science and Engineering Program (Contributor)
Created2021-12
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Description

This project aims to incorporate the aspect of sentiment analysis into traditional stock analysis to enhance stock rating predictions by applying a reliance on the opinion of various stocks from the Internet. Headlines from eight major news publications and conversations from Yahoo! Finance’s “Conversations” feature were parsed through the Valence

This project aims to incorporate the aspect of sentiment analysis into traditional stock analysis to enhance stock rating predictions by applying a reliance on the opinion of various stocks from the Internet. Headlines from eight major news publications and conversations from Yahoo! Finance’s “Conversations” feature were parsed through the Valence Aware Dictionary for Sentiment Reasoning (VADER) natural language processing package to determine numerical polarities which represented positivity or negativity for a given stock ticker. These generated polarities were paired with stock metrics typically observed by stock analysts as the feature set for a Logistic Regression machine learning model. The model was trained on roughly 1500 major stocks to determine a binary classification between a “Buy” or “Not Buy” rating for each stock, and the results of the model were inserted into the back-end of the Agora Web UI which emulates search engine behavior specifically for stocks found in NYSE and NASDAQ. The model reported an accuracy of 82.5% and for most major stocks, the model’s prediction correlated with stock analysts’ ratings. Given the volatility of the stock market and the propensity for hive-mind behavior in online forums, the performance of the Logistic Regression model would benefit from incorporating historical stock data and more sources of opinion to balance any subjectivity in the model.

ContributorsRao, Jayanth (Author) / Ramaraju, Venkat (Co-author) / Bansal, Ajay (Thesis director) / Smith, James (Committee member) / Barrett, The Honors College (Contributor) / Computer Science and Engineering Program (Contributor) / School of Mathematical and Statistical Sciences (Contributor)
Created2021-12