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Description
Social media platforms such as Twitter, Facebook, and blogs have emerged as valuable

- in fact, the de facto - virtual town halls for people to discover, report, share and

communicate with others about various types of events. These events range from

widely-known events such as the U.S Presidential debate to smaller scale,

Social media platforms such as Twitter, Facebook, and blogs have emerged as valuable

- in fact, the de facto - virtual town halls for people to discover, report, share and

communicate with others about various types of events. These events range from

widely-known events such as the U.S Presidential debate to smaller scale, local events

such as a local Halloween block party. During these events, we often witness a large

amount of commentary contributed by crowds on social media. This burst of social

media responses surges with the "second-screen" behavior and greatly enriches the

user experience when interacting with the event and people's awareness of an event.

Monitoring and analyzing this rich and continuous flow of user-generated content can

yield unprecedentedly valuable information about the event, since these responses

usually offer far more rich and powerful views about the event that mainstream news

simply could not achieve. Despite these benefits, social media also tends to be noisy,

chaotic, and overwhelming, posing challenges to users in seeking and distilling high

quality content from that noise.

In this dissertation, I explore ways to leverage social media as a source of information and analyze events based on their social media responses collectively. I develop, implement and evaluate EventRadar, an event analysis toolbox which is able to identify, enrich, and characterize events using the massive amounts of social media responses. EventRadar contains three automated, scalable tools to handle three core event analysis tasks: Event Characterization, Event Recognition, and Event Enrichment. More specifically, I develop ET-LDA, a Bayesian model and SocSent, a matrix factorization framework for handling the Event Characterization task, i.e., modeling characterizing an event in terms of its topics and its audience's response behavior (via ET-LDA), and the sentiments regarding its topics (via SocSent). I also develop DeMa, an unsupervised event detection algorithm for handling the Event Recognition task, i.e., detecting trending events from a stream of noisy social media posts. Last, I develop CrowdX, a spatial crowdsourcing system for handling the Event Enrichment task, i.e., gathering additional first hand information (e.g., photos) from the field to enrich the given event's context.

Enabled by EventRadar, it is more feasible to uncover patterns that have not been

explored previously and re-validating existing social theories with new evidence. As a

result, I am able to gain deep insights into how people respond to the event that they

are engaged in. The results reveal several key insights into people's various responding

behavior over the event's timeline such the topical context of people's tweets does not

always correlate with the timeline of the event. In addition, I also explore the factors

that affect a person's engagement with real-world events on Twitter and find that

people engage in an event because they are interested in the topics pertaining to

that event; and while engaging, their engagement is largely affected by their friends'

behavior.
ContributorsHu, Yuheng (Author) / Kambhampati, Subbarao (Thesis advisor) / Horvitz, Eric (Committee member) / Krumm, John (Committee member) / Liu, Huan (Committee member) / Sundaram, Hari (Committee member) / Arizona State University (Publisher)
Created2014
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Description
Social media refers computer-based technology that allows the sharing of information and building the virtual networks and communities. With the development of internet based services and applications, user can engage with social media via computer and smart mobile devices. In recent years, social media has taken the form

Social media refers computer-based technology that allows the sharing of information and building the virtual networks and communities. With the development of internet based services and applications, user can engage with social media via computer and smart mobile devices. In recent years, social media has taken the form of different activities such as social network, business network, text sharing, photo sharing, blogging, etc. With the increasing popularity of social media, it has accumulated a large amount of data which enables understanding the human behavior possible. Compared with traditional survey based methods, the analysis of social media provides us a golden opportunity to understand individuals at scale and in turn allows us to design better services that can tailor to individuals’ needs. From this perspective, we can view social media as sensors, which provides online signals from a virtual world that has no geographical boundaries for the real world individual's activity.

One of the key features for social media is social, where social media users actively interact to each via generating content and expressing the opinions, such as post and comment in Facebook. As a result, sentiment analysis, which refers a computational model to identify, extract or characterize subjective information expressed in a given piece of text, has successfully employs user signals and brings many real world applications in different domains such as e-commerce, politics, marketing, etc. The goal of sentiment analysis is to classify a user’s attitude towards various topics into positive, negative or neutral categories based on textual data in social media. However, recently, there is an increasing number of people start to use photos to express their daily life on social media platforms like Flickr and Instagram. Therefore, analyzing the sentiment from visual data is poise to have great improvement for user understanding.

In this dissertation, I study the problem of understanding human sentiments from large scale collection of social images based on both image features and contextual social network features. We show that neither

visual features nor the textual features are by themselves sufficient for accurate sentiment prediction. Therefore, we provide a way of using both of them, and formulate sentiment prediction problem in two scenarios: supervised and unsupervised. We first show that the proposed framework has flexibility to incorporate multiple modalities of information and has the capability to learn from heterogeneous features jointly with sufficient training data. Secondly, we observe that negative sentiment may related to human mental health issues. Based on this observation, we aim to understand the negative social media posts, especially the post related to depression e.g., self-harm content. Our analysis, the first of its kind, reveals a number of important findings. Thirdly, we extend the proposed sentiment prediction task to a general multi-label visual recognition task to demonstrate the methodology flexibility behind our sentiment analysis model.
ContributorsWang, Yilin (Author) / Li, Baoxin (Thesis advisor) / Liu, Huan (Committee member) / Tong, Hanghang (Committee member) / Chang, Yi (Committee member) / Arizona State University (Publisher)
Created2018