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- Creators: Arizona State University
Description
This quantitative, quasi-experimental study examined the effectiveness of three types of online guided-practice activities designed to increase learning of visual art concepts, the color concepts of hue, tint, shade, value, and neutral colors in particular, among fifth grade students in a large school district in the southwestern United States. The study's results indicated that, when students were given a limited amount of time to engage in practice activities, there was no statistically significant difference among the three types of guided practice and the control group. What was effective, however, was the instructional component of this study's instruments.
ContributorsDelahunt, Michael (Author) / Erickson, Mary (Thesis advisor) / Atkinson, Robert (Committee member) / Young, Bernard (Committee member) / Arizona State University (Publisher)
Created2014
Description
This dissertation examines the use of color in lowrider car customizations. It studies the relationships among car owners, car painters, and car clubs in the process of selection, and manipulation of color. This research studies how color is constructed as an element for individual and community differentiation. Also included is the examination of the influence of car clubs in the design process, the understanding of color by car painters and car owners, and the cultural values associated with color in this community. This research argues that through the use, manipulation, and implementation of color as a visual/design element, lowriders challenge, transgress, and resist the preconceived notions of space, aesthetic hegemony, and social disparity they experience. In this case, color as a cultural expression, becomes a pivotal element to narrate and retell their stories of struggle and endurance, as well as to envision a different world. This research frames Chicana/o vernacular production, and color use as being central to the borderland experience of this community. Finally, this research follows the discourse of taste, as this concept has been used to create social categories of exotic otherness and the perpetuation of specific aesthetic epistemologies. In this context, it presents lowriders as expression of a Chicana/o network of vernacular border knowledge. This dissertation concludes by framing the Low n' Slow movement, in the context of healing and emancipating practices enacted by subjugated communities in order to survive, give sense to their reality, and to envision a more egalitarian world.
ContributorsCalvo, William (Author) / Giard, Jacques (Thesis advisor) / Boradkar, Prasad (Committee member) / Foster, David William (Committee member) / Arizona State University (Publisher)
Created2011
Description
Sexual and social signals have long been thought to play an important role in speciation and diversity; hence, investigations of intraspecific communication may lead to important insights regarding key processes of evolution. Though we have learned much about the control, function, and evolution of animal communication by studying several very common signal types, investigating rare classes of signals may provide new information about how and why animals communicate. My dissertation research focused on rapid physiological color change, a rare signal-type used by relatively few taxa. To answer longstanding questions about this rare class of signals, I employed novel methods to measure rapid color change signals of male veiled chameleons Chamaeleo calyptratus in real-time as seen by the intended conspecific receivers, as well as the associated behaviors of signalers and receivers. In the context of agonistic male-male interactions, I found that the brightness achieved by individual males and the speed of color change were the best predictors of aggression and fighting ability. Conversely, I found that rapid skin darkening serves as a signal of submission for male chameleons, reducing aggression from winners when displayed by losers. Additionally, my research revealed that the timing of maximum skin brightness and speed of brightening were the best predictors of maximum bite force and circulating testosterone levels, respectively. Together, these results indicated that different aspects of color change can communicate information about contest strategy, physiology, and performance ability. Lastly, when I experimentally manipulated the external appearance of chameleons, I found that "dishonestly" signaling individuals (i.e. those whose behavior did not match their manipulated color) received higher aggression from unpainted opponents. The increased aggression received by dishonest signalers suggests that social costs play an important role in maintaining the honesty of rapid color change signals in veiled chameleons. Though the color change abilities of chameleons have interested humans since the time of Aristotle, little was previously known about the signal content of such changes. Documenting the behavioral contexts and information content of these signals has provided an important first step in understanding the current function, underlying control mechanisms, and evolutionary origins of this rare signal type.
ContributorsLigon, Russell (Author) / McGraw, Kevin J. (Committee member) / DeNardo, Dale F (Committee member) / Karsten, Kristopher B (Committee member) / Rutowski, Ronald L (Committee member) / Deviche, Pierre (Committee member) / Arizona State University (Publisher)
Created2015
Description
Color as a communication medium plays an important role in conveying meaning. It has been identified as a major element in marketing and advertising, and has shown to influence consumer's emotions (Labrecque & Milne, 2012). Despite the large volume of color-centered research, the literature on the subject remains largely abstract and unreliable. Academic research on the impact of color on brand personality it is still in its early stages of investigation, and therefore fragmented and inadequate. The goal of this study is to identify and visually represent patterns of association between colors and specific brand personality traits. We hypothesized that such patterns exist, although the exact associations are difficult to predict. If such patterns are found, they can assist in creating a valuable design tool with wide range of applications in product design, manufacturing, and marketing.
ContributorsToteva, Maya (Author) / Branaghan, Russell (Thesis advisor) / Gray, Rob (Committee member) / Craig, Scotty (Committee member) / Arizona State University (Publisher)
Created2017
Description
Perceptions and interpretations of life experiences and actions vary across individuals. When these differences are linked to colors, they become more apparent and discernable. Colors have the ability to convey a range of emotions, evoke diverse feelings, and conjure up different images for different people. For dancers, these colors and emotions can impact the execution of a movement, resulting in variations in quality and texture, despite performing the same choreography. Notably, the same color can hold opposite meanings in different cultural contexts. Consequently, the objective of this project is to employ dance performance as a means to communicate these disparate cultural perspectives.
ContributorsPan, Houyu (Author) / Kaplan, Robert (Thesis advisor) / Dyer, Becky (Committee member) / Bowditch, Rachel (Committee member) / Arizona State University (Publisher)
Created2023
Description
Color perception has been widely studied and well modeled with respect to combining visible electromagnetic frequencies, yet new technology provides the means to better explore and test novel temporal frequency characteristics of color perception. Experiment 1 tests how reliably participants categorize static spectral rainbow colors, which can be a useful tool for efficiently identifying those with functional dichromacy, trichromacy, and tetrachromacy. The findings confirm that all individuals discern the four principal opponent process colors, red, yellow, green, and blue, with normal and potential tetrachromats seeing more distinct colors than color blind individuals. Experiment 2 tests the moving flicker fusion rate of the central electromagnetic frequencies within each color category found in Experiment 1 as a test of the Where system. It then compares this to the maximum temporal processing rate for discriminating direction of hue change with colors displayed serially as a test of the What system. The findings confirm respective processing thresholds of about 20 Hz for Where and 2-7 Hz for What processing systems. Experiment 3 tests conditions that optimize false colors based on the spinning Benham’s Top illusion. Findings indicate the same four principal colors emerge as in Experiment 1, but at low saturation levels for trichromats that diminish further for dichromats. Taken together, the three experiments provide an overview of the common categorical boundaries and temporal processing limits of human color vision.
ContributorsKrynen, Richard Chandler (Author) / Mcbeath, Michael K (Thesis advisor) / Homa, Donald (Committee member) / Newman, Nathan (Committee member) / Stone, Greg (Committee member) / Arizona State University (Publisher)
Created2021