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This thesis is exploring the potential disconnect between the operational and cultural parts in the making of sustainability at Arizona State University (ASU) to find the disconnect in operational goals, student engagement, and thus student behavior in building sustainability at the university. To do so, I compare and contrast how

This thesis is exploring the potential disconnect between the operational and cultural parts in the making of sustainability at Arizona State University (ASU) to find the disconnect in operational goals, student engagement, and thus student behavior in building sustainability at the university. To do so, I compare and contrast how ASU, Northern Arizona University (NAU), and the University of Arizona (UA) define, create, and demonstrate sustainability in their university’s culture and campus engagement programs. I first define what “culture” is in this study to provide context on how the word is being applied. Next, I assess how culture is reflected in the mission, vision, and/or goals of each university to set the tone for how the university intends to shape the culture of student experience through its services, as well as provide context where sustainability concepts may fit within. Then I assess what sustainability is demonstrated and defined as at each university. To thread each of these components together, I compare and contrast campus sustainability engagement programs at ASU, NAU, and UA based on the Sustainability Tracking, Assessment and Rating System (STARS) reports produced by The Association for the Advancement of Sustainability in Higher Education’s (AASHE), as engagement programs are a reflection of the university’s vision, goals, and values brought from theory to practice. My findings are demonstrated in the form of a policy analysis, followed by recommendations on closing the gap where engagement programs and opportunities are potentially missing. These recommendations are intended to advance a stronger culture of sustainability on campus at ASU.
ContributorsMullis, Kailey Cheyenne (Author) / Goggin, Peter (Thesis director) / Jung, Kendon (Committee member) / School of Sustainability (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
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Through Zero Waste at ASU, the Villas & Vista del Sol Community Compost Program (VVDS CCP) has been in operation for three years. Programs such as this one have been identified as a priority by the university due to the significance of food waste in the waste stream ASU produces

Through Zero Waste at ASU, the Villas & Vista del Sol Community Compost Program (VVDS CCP) has been in operation for three years. Programs such as this one have been identified as a priority by the university due to the significance of food waste in the waste stream ASU produces and the opportunity to reduce climate impact by diverting this waste from landfill. However, the CCP has struggled to reach its participation targets throughout its time in operation and therefore ASU requires better understanding of marketing strategies that will lead to program success before investing in additional residential compost programs. This thesis addresses the fundamental question: What marketing and operational strategies are most effective within a residential composting program at Arizona State University? Using a combination of literature review, qualitative primary research, and experimentation, this thesis provides an explanation of how the university can effectively implement and grow residential composting programs.
ContributorsMiserlian, Rachel (Author) / Dooley, Kevin (Thesis director) / Jung, Kendon (Committee member) / Barrett, The Honors College (Contributor) / Walter Cronkite School of Journalism and Mass Comm (Contributor) / Department of Marketing (Contributor) / Department of Supply Chain Management (Contributor)
Created2022-05