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Commitment to an activity is widely studied in leisure research. Serious Leisure Perspective (SLP) describes characteristics a committed activity participant possesses. The Psychological Continuum Model (PCM) describes the psychological process a person goes through to become committed to a leisure activity. Awareness, attraction, attachment and loyalty make of the four

Commitment to an activity is widely studied in leisure research. Serious Leisure Perspective (SLP) describes characteristics a committed activity participant possesses. The Psychological Continuum Model (PCM) describes the psychological process a person goes through to become committed to a leisure activity. Awareness, attraction, attachment and loyalty make of the four stages of PCM. Both perspectives have been used to describe committed leisure activity participants and commitment to organized recreational events. Research on leisure activity has yet to determine how the individual becomes loyal. Therefore, the purpose of this study is to determine the process in which recreation activity participates becomes loyal and to identify who can be labels as serious within the PCM Framework. Data was obtained from an online electronic survey distributed to participants of four U.S. marathon and half marathon events. A total of 579 responses were used in the final analysis. Path analysis determined the process in which a runner becomes committed. MANOVA is used to determine difference between leisure groups in the four stages of PCM. Results indicate that activity participants need to go through all four stages of PCM before becoming loyal. As knowledge increases, individuals are more motivated to participate. When the activity satisfies motives and becomes a reflection of their identity, feelings become stronger which results in loyalty. Socialization is instrumental to the progression through the PCM Framework. Additionally, attachment is the "bottleneck" in which all loyal activity participants my pass through. Differences exist between serious leisure groups in the attachment and loyalty stages. Those that are `less serious' are not as committed to the activity as their counterparts.
ContributorsMurphey, Elizabeth M (Author) / Lee, Woojin (Thesis advisor) / Hultsman, Wendy (Thesis advisor) / Larsen, Dale (Committee member) / Chisum, Jack (Committee member) / Arizona State University (Publisher)
Created2014
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Description随着中国经济过去30多年的高速发展,出现了一大批的高收入人群,他们更注重生活的品质,如追求自然、简约、低调的休闲生活方式,更看重健康生活、自身的身心修养,和提高自身修养的内涵式生活,以及注重子女的内涵气质教育。

同时,具有很强烈地获得心理认同的需求,参加各种以消费和交往为媒介和主体活动的社群或“社交圈子”,在心理和情感上自我获得与其在财富、生活方式以及生活品位等诸方面都类似的群体间的身份认同感和归属感;更看着与其社会阶层相匹配的身份地位、社交人脉、兴趣爱好等。

因此,从运营的角度来看,如何增加上述这些高净值人群对高净值社群的归属感,进而提高其对高净值社群的忠诚度,是高净值社群进一步可持续经营和发展的基石。本研究以上海嘉庭俱乐部为例,在对问卷调查的基础上,通过实证研究,探讨影响高净值社群归属感与忠诚度的关键因素,高净值社群中会员的归属感与忠诚度的关系,会员生活型态的差异使得归属感与忠诚度的影响关系呈现显著的不同。

实证研究表明,“时尚流行”会员较为理性,其更注重休闲风尚;而“优雅休闲与享受尊荣”的会员则偏感性,其相当注重心灵感受与宁静舒适的感觉,强调全家共享以及纯封闭式的会员享受,能够更多地认识到与个人品味和品位相同的人,如对生活品质的追求、价值观、子女教育等;内心更开放、所接受教育程度更高的家庭,在嘉庭会感受到的归属感意识更高、其忠诚度也更高。
ContributorsLi, Hailin (Author) / Gu, Bin (Thesis advisor) / Chen, Xinlei (Thesis advisor) / Chang, Chun (Committee member) / Arizona State University (Publisher)
Created2019