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The overall purpose of this study was to examine the model of revenue generating amateur athletics (namely men's basketball and football) as governed by the NCAA and to find a competitive model maximizing benefit for all involved stakeholders. This study was examined using historical context, the Business Model Canvas popularized

The overall purpose of this study was to examine the model of revenue generating amateur athletics (namely men's basketball and football) as governed by the NCAA and to find a competitive model maximizing benefit for all involved stakeholders. This study was examined using historical context, the Business Model Canvas popularized by Strategyzer, models of fair pay based on revenue in commerce, as well as the NCAA's own research. Major findings uncovered a structure operating as an oligopoly in which the only path of playing professional football is by way of playing through the NCAA, questions of importance on the educational aspect of the NCAA model for specific athletes, and the opportunities for new systems of organized men's basketball and football. Amateur collegiate athletics, specifically in men's basketball and football, could benefit from a new system that provides an additional path to the major professional leagues. Basketball has recently developed a system to verify the claims of this thesis while football is still reliant on the NCAA model. A future comparative analysis could be utilized to measure basketball's success or failure in their new system specifically targeting how it affects the athletes, the NBA, and the NCAA.
ContributorsHensley, Brian Matthew (Author) / Lande, Micah (Thesis director) / Cho, Steve (Committee member) / Technological Entrepreneurship and Management (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
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In the preface to On War, Clausewitz describes his work as a series of loosely connected pure nuggets of knowledge. He then states his hope that his nuggets would eventually be connected and consolidated into what he calls a “final casting without dross”. It is the goal of this work

In the preface to On War, Clausewitz describes his work as a series of loosely connected pure nuggets of knowledge. He then states his hope that his nuggets would eventually be connected and consolidated into what he calls a “final casting without dross”. It is the goal of this work to begin that consolidation and take steps towards a final casting and a more comprehensive understanding of war, combining Clausewitz’s models with modern findings not available at the time of On War’s conception. Using Clausewitz’s combat equation as a foundation for a framework on the nature of war, this work will synthesize many of On War’s central concepts, while also expanding upon the terms and mechanics presented in Book One. It is hoped that the resulting model will combine the best of Clausewitz’s findings in a way that makes the sum of the parts greater than the whole, and allows previous findings which were isolated to a particular silo of study to be cross examined for exponential application to the study of war. This may in due time, with additional contributions, result in the ever desired revolution in military affairs and enhance the military sciences for years to come.

ContributorsKovan, Joshua (Author) / Kubiak, Jeffrey (Thesis director) / Cho, Steve (Committee member) / School of Politics and Global Studies (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05