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This research aims to look at the lower level collegiate athletics, Intramural sports and club sports, in comparison to Division 1 varsity athletics to see how their sport lives differ and why they are still competing when the reward does not seem as grand as the Varsity athletics. The findings

This research aims to look at the lower level collegiate athletics, Intramural sports and club sports, in comparison to Division 1 varsity athletics to see how their sport lives differ and why they are still competing when the reward does not seem as grand as the Varsity athletics. The findings show that the socially ingrained aspect of sports is the reason that most lower level athletes keep competing.
ContributorsHarvey, Abigail (Author) / Jonsson, Hjorleifur (Thesis director) / Jackson, Victoria (Committee member) / School of Human Evolution and Social Change (Contributor) / W.P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
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This study examined the brand personality types and social media practices of six college athletic Twitter accounts. Specifically, this study investigated whether certain brand personalities corresponded with specific social media practices on Twitter. The author conducted a content analysis of each school's tweets to measure brand personality and scraped data

This study examined the brand personality types and social media practices of six college athletic Twitter accounts. Specifically, this study investigated whether certain brand personalities corresponded with specific social media practices on Twitter. The author conducted a content analysis of each school's tweets to measure brand personality and scraped data in order to collect social media practice information. Results suggest that brand personality and social media practices are distinct. Extraversion was the most common personality type among all schools. In addition, schools that tweeted less frequently than others exhibited more brand personality and used more visual media.
ContributorsDave, Simran Sangita (Author) / Gilpin, Dawn (Thesis director) / Reed, Sada (Committee member) / Pucci, Jessica (Committee member) / School of Life Sciences (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
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The overall purpose of this study was to examine the model of revenue generating amateur athletics (namely men's basketball and football) as governed by the NCAA and to find a competitive model maximizing benefit for all involved stakeholders. This study was examined using historical context, the Business Model Canvas popularized

The overall purpose of this study was to examine the model of revenue generating amateur athletics (namely men's basketball and football) as governed by the NCAA and to find a competitive model maximizing benefit for all involved stakeholders. This study was examined using historical context, the Business Model Canvas popularized by Strategyzer, models of fair pay based on revenue in commerce, as well as the NCAA's own research. Major findings uncovered a structure operating as an oligopoly in which the only path of playing professional football is by way of playing through the NCAA, questions of importance on the educational aspect of the NCAA model for specific athletes, and the opportunities for new systems of organized men's basketball and football. Amateur collegiate athletics, specifically in men's basketball and football, could benefit from a new system that provides an additional path to the major professional leagues. Basketball has recently developed a system to verify the claims of this thesis while football is still reliant on the NCAA model. A future comparative analysis could be utilized to measure basketball's success or failure in their new system specifically targeting how it affects the athletes, the NBA, and the NCAA.
ContributorsHensley, Brian Matthew (Author) / Lande, Micah (Thesis director) / Cho, Steve (Committee member) / Technological Entrepreneurship and Management (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
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Concussions and traumatic brain injuries are mechanical events which can derive from no specific activity or event. However, these injuries occur often during athletic and sporting events but many athletes experiencing these symptoms go undiagnosed and continue playing without proper medical attention. The current gold standard for diagnosing athletes with

Concussions and traumatic brain injuries are mechanical events which can derive from no specific activity or event. However, these injuries occur often during athletic and sporting events but many athletes experiencing these symptoms go undiagnosed and continue playing without proper medical attention. The current gold standard for diagnosing athletes with concussions is to have medical professionals on the sidelines of events to perform qualitative standardized assessments which may not be performed frequently enough and are not specialized for each athlete. The purpose of this report is to discuss a study sanctioned by Arizona State University's Project HoneyBee and additional affiliations to validate a third-party mouth guard device product to recognize and detect force impacts blown to an athlete's head during athletic activity. Current technology in health monitoring medical devices can allow users to apply this device as an additional safety mechanism for early concussion awareness and diagnosis. This report includes the materials and methods used for experimentation, the discussion of its results, and the complications which occurred and areas for improvement during the preliminary efforts of this project. Participants in the study were five non-varsity ASU Wrestling athletes who volunteered to wear a third-party mouth guard device during sparring contact at practice. Following a needed calibration period for the devices, results were recorded both through visual observation and with the mouth guard devices using an accelerometer and gyroscope. This study provided a sound understanding for the operation and functionality of the mouth guard devices. The mouth guard devices have the capability to provide fundamental avenues of research for future investigations.
ContributorsTielke, Austin Wyatt (Author) / Ross, Heather (Thesis director) / LaBelle, Jeffrey (Committee member) / Harrington Bioengineering Program (Contributor) / Barrett, The Honors College (Contributor)
Created2016-12
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Description
Three dimensional printing is a growing field and an excellent medium for rapid prototyping. Its expansion has accelerated over recent years due to the increased affordability of the technology. It is now at the point where the startup cost to get into the field is down to the hobbyist price

Three dimensional printing is a growing field and an excellent medium for rapid prototyping. Its expansion has accelerated over recent years due to the increased affordability of the technology. It is now at the point where the startup cost to get into the field is down to the hobbyist price point. This means that there is an extremely high demand for affordable printing media. Current media such as ABS and PLA is extremely easy to form, but expensive and petroleum intensive to create. A recycling system that could work with a large variety of waste products could change the way that the maker community recycles. This Honors Thesis, or "Creative Project" will be centered on the product launch of small business 3DCycler. Although this launch will require pulling information and skills from various branches of both Business and Science, the scope of this project will be limited to specifically the market entrance of our small business/ product. Within this blanket goal, the project aims to define our target market/ its niche(s), develop proper IP/ lockout strategies, define future manufacturing strategies, and to fully define our beta product. The research was empirical in nature. Through data gathering techniques (e.g., consultations, interviews, survey), exploration was performed. Through these techniques the company 3DCycler took several calculated pivots in order to prepare the company for a strategic product launch and eventual acquisition.
ContributorsFarber-Schaefer, Blaine (Author) / Cho, Steve (Thesis director) / Goodman, Tom (Committee member) / Engineering Programs (Contributor) / Barrett, The Honors College (Contributor)
Created2016-12
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Description
A new student organization called the 942 Crew was started in 2012 as an extension of the Student Initiative to increase student attendance and the in game atmosphere at Sun Devil men's basketball games. The new organization is part of Sun Devil Athletics and is full of students of all

A new student organization called the 942 Crew was started in 2012 as an extension of the Student Initiative to increase student attendance and the in game atmosphere at Sun Devil men's basketball games. The new organization is part of Sun Devil Athletics and is full of students of all ages and backgrounds. In being part of Sun Devil Athletics, the 942 Crew has the financial support as well as resources to achieve the goals of increasing student attendance and improving the in game atmosphere for students, fans, and players. I have been a member of the 942 Crew for four of its five years on campus, and have seen and been a part of the changes brought to Sun Devil Athletics because of the organization. Through new marketing techniques that include a peer-to-peer aspect Sun Devil Athletics did not have before, the revolutionary Curtain of Distraction, and the support of the athletic department, the 942 Crew has been able to nearly double the average student attendance from the 2012-2013 season to the 2015-2016 season. With average student attendance growing from 455.06 students a game in 2012-2013 to 881.41 in 2015-2016, a new era of Sun Devil Athletics has begun in which a student organization and administration work together to create a more consistent level of higher student attendance. Aside from men's basketball, the 942 Crew has also changed the student ticketing of football games through the emergence of Camp Fargo and broken student attendance records at both men's and women's sports across the university.
ContributorsFicker, Ryan Michael (Author) / Kashiwagi, Dean (Thesis director) / Kashiwagi, Jacob (Committee member) / School of Accountancy (Contributor) / Barrett, The Honors College (Contributor)
Created2016-12
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This project concerns justification for why partner dance, particularly ballroom dance, should be a part of the Arizona public-school curriculum. It consists of a review of peer-reviewed scientific research on the subject, as well as interviews conducted with local experts on dance. Moreover, a sample curriculum is supplied that should

This project concerns justification for why partner dance, particularly ballroom dance, should be a part of the Arizona public-school curriculum. It consists of a review of peer-reviewed scientific research on the subject, as well as interviews conducted with local experts on dance. Moreover, a sample curriculum is supplied that should provide guidance on how to implement a ballroom dance program in the K-12 system. The goal of this paper is to empower educators to create ballroom dance programs in their schools, with the ultimate plan to help develop students into better citizens.

ContributorsAdams, Benjamin J (Author) / Kaplan, Robert (Thesis director) / Tsethlikai, Monica (Committee member) / Caves, Larry (Committee member) / School of Life Sciences (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
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In the preface to On War, Clausewitz describes his work as a series of loosely connected pure nuggets of knowledge. He then states his hope that his nuggets would eventually be connected and consolidated into what he calls a “final casting without dross”. It is the goal of this work

In the preface to On War, Clausewitz describes his work as a series of loosely connected pure nuggets of knowledge. He then states his hope that his nuggets would eventually be connected and consolidated into what he calls a “final casting without dross”. It is the goal of this work to begin that consolidation and take steps towards a final casting and a more comprehensive understanding of war, combining Clausewitz’s models with modern findings not available at the time of On War’s conception. Using Clausewitz’s combat equation as a foundation for a framework on the nature of war, this work will synthesize many of On War’s central concepts, while also expanding upon the terms and mechanics presented in Book One. It is hoped that the resulting model will combine the best of Clausewitz’s findings in a way that makes the sum of the parts greater than the whole, and allows previous findings which were isolated to a particular silo of study to be cross examined for exponential application to the study of war. This may in due time, with additional contributions, result in the ever desired revolution in military affairs and enhance the military sciences for years to come.

ContributorsKovan, Joshua (Author) / Kubiak, Jeffrey (Thesis director) / Cho, Steve (Committee member) / School of Politics and Global Studies (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
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This work explores the dynamic of gender and sport through the lens of Title IX, with the intention of highlighting the importance of gender equality within athletics.

ContributorsVigil, Amanda Beth (Author) / Kassing, Jeffrey (Thesis director) / Shearer, Emilee (Committee member) / Hugh Downs School of Human Communication (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
Description
We created a sufficient database that can be used by the SDA for extensive analysis as well as a starting foundation for further development. The design of the database revolved around the men’s basketball team and includes data for conferences, teams, players, and the historic schedule of teams past performances.

We created a sufficient database that can be used by the SDA for extensive analysis as well as a starting foundation for further development. The design of the database revolved around the men’s basketball team and includes data for conferences, teams, players, and the historic schedule of teams past performances. This design can be used as a template for future sports that would like to be added to the database. The queries we ran that tested the functionality of the database show the utility and accessibility that is possible with the data currently in the database. The visuals included assist our examples by exhibiting how the results gathered by the queries can be transformed into figures that may be more visually appealing than the raw data. We came up with example questions that could be potential questions the SDA may have regarding current and past performance statistics. We expect that as a continuation of this project, the SDA will be able to utilize it to their advantage to analyze and improve the performance levels of other teams.
ContributorsSundar, Mayuri (Co-author) / Adusei, Evans (Co-author) / Consalvo, Joshua (Co-author) / Saunders, Wyatt (Co-author) / Wilson, Zechariah (Co-author) / Moser, Kathleen (Thesis director) / Wilson, Jeffrey (Committee member) / School of Social Transformation (Contributor) / Department of Information Systems (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05