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When consumers fail in their environmental, dieting, or budgeting goals, they may engage in a consumer confession about their goal-inconsistent behavior. This dissertation seeks to understand how confessions about consumer goal transgressions affect subsequent consumer motivation and behaviors. Results from a series of five experiments reveal that after reflecting about

When consumers fail in their environmental, dieting, or budgeting goals, they may engage in a consumer confession about their goal-inconsistent behavior. This dissertation seeks to understand how confessions about consumer goal transgressions affect subsequent consumer motivation and behaviors. Results from a series of five experiments reveal that after reflecting about a past transgression, Catholics who confess (vs. do not confess) about the focal transgression are more motivated to engage in subsequent goal-consistent consumer behaviors. However, results reveal no such effects for Non-Catholics; Non-Catholics are equally motivated to engage in goal-consistent consumer behaviors regardless of whether or not they confessed. Catholics and Non-Catholics differ on the extent to which they believe that acts of penance are required to make amends and achieve forgiveness after confession. For Catholics, confessing motivates restorative, penance-like behaviors even in the consumer domain. Thus, when Catholics achieve forgiveness through the act of confession itself (vs. a traditional confession requiring penance), they reduce their need to engage in restorative consumer behaviors. Importantly, results find that confession (vs. reflecting only) does not provide a general self-regulatory boost to all participants, but rather that confession is motivating only for Catholics due to their beliefs about penance. Together, results suggest that for consumers with strong penance beliefs, confession can be an effective strategy for getting back on track with their consumption goals.
ContributorsMathras, Daniele (Author) / Mandel, Naomi (Thesis advisor) / Cohen, Adam B. (Thesis advisor) / Morales, Andrea C (Committee member) / Samper, Adriana (Committee member) / Arizona State University (Publisher)
Created2015
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Existing work suggests that intergroup negativity is caused by dissimilarities of values between groups. In contrast, I propose that incompatible values--regardless of whether they are similar or dissimilar--cause intergroup negativities. Because values act as cues to tangible goals and interests, groups' values suggest desired outcomes that may conflict with our

Existing work suggests that intergroup negativity is caused by dissimilarities of values between groups. In contrast, I propose that incompatible values--regardless of whether they are similar or dissimilar--cause intergroup negativities. Because values act as cues to tangible goals and interests, groups' values suggest desired outcomes that may conflict with our own (i.e., incompatible values). The current study conceptually and empirically disentangles value-dissimilarity and value-incompatibility, which were confounded in previous research. Results indicated that intergroup negativities were strongly predicted by value-incompatibility, and only weakly and inconsistently predicted by value-dissimilarity. I further predicted that groups' values cue specific threats and opportunities to perceivers and that, in reaction to these inferred affordances, people will experience threat-relevant, specific emotional reactions (e.g., anger, disgust); however, results did not support this prediction. I also predicted that, because the inferred threats that groups pose to one another are not always symmetric, the negativities between groups may sometimes be asymmetric (i.e., Group A feels negatively toward Group B, but Group B feels neutral or positively toward Group A). This prediction received strong support. In sum, reframing our understanding of values as cues to conflicts-of-interest between groups provides principles for understanding intergroup prejudices in more nuanced ways.
ContributorsVarley Lee, Allison (Author) / Neuberg, Steven L. (Thesis advisor) / Siroky, David (Committee member) / Aktipis, C Athena (Committee member) / Cohen, Adam B. (Committee member) / Arizona State University (Publisher)
Created2017
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Description
Integrating research from life history theory with investigations of construal-level theory, the researcher proposes a novel relationship between life history strategy and construal-level. Slow life history strategies arise in safe, predictable environments where individuals give up current reproductive effort in favor of future reproductive effort. Correspondingly, high-level construals allow individuals

Integrating research from life history theory with investigations of construal-level theory, the researcher proposes a novel relationship between life history strategy and construal-level. Slow life history strategies arise in safe, predictable environments where individuals give up current reproductive effort in favor of future reproductive effort. Correspondingly, high-level construals allow individuals to transcend the current context and act according to global concerns, such as the type of future planning necessary to enact slow life history strategies. Meanwhile, fast life history strategies arise in harsh, unpredictable environments where the future is uncertain and individuals need to pay close attention to the current context to survive. Correspondingly, low-level construals immerse individuals in the immediate situation, enabling them the flexibility needed to respond to local concerns. Given the correspondence between aspects of life history and construal-level, it seems possible that individuals adopting slow life history strategies should more frequently use high-level construals to assist in transcending the current situation to plan for the future, while individuals adopting fast life history strategies should more frequently use low-level construals to assist in monitoring the details of their harsh, unpredictable environment. To test the relationship between life history and construal, the researcher investigated whether or not a childhood cue of environmental harshness and unpredictability, childhood SES, and a current cue of environmental harshness and unpredictability, local mortality rate, influenced construal-level. In line with past research, the researcher predicted that childhood SES would interact with current cues of local mortality rate to influence construal-level. For individuals growing up in high SES households, a high local mortality rate will lead to an increase in high-level construals. For individuals growing up in low SES households, a high local mortality rate will lead to an increase in low-level construals. Overall, results did not support the hypotheses. Childhood SES did not interact with prime condition to influence either categorization or trend predictions. Examining how the prime interacted with another measure of life history strategy, the Mini-K, yielded mixed results. However, there are several ways in which the current study could be altered to reexamine the relationship between life history strategy and construal.
ContributorsWhite, Andrew (Author) / Cohen, Adam B. (Thesis advisor) / Kenrick, Douglas T. (Committee member) / Kwan, Virginia Sy (Committee member) / Arizona State University (Publisher)
Created2011
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Expectation for college attendance in the United States continues to rise as more jobs require degrees. This study aims to determine how parental expectations affect high school students in their decision to attend college. By examining parental expectations that were placed on current college students prior to and during the

Expectation for college attendance in the United States continues to rise as more jobs require degrees. This study aims to determine how parental expectations affect high school students in their decision to attend college. By examining parental expectations that were placed on current college students prior to and during the application period, we can determine the positive and negative outcomes of these expectations as well as the atmosphere they are creating. To test the hypothesis, an online survey was distributed to current ASU and Barrett, Honors College students regarding their experience with college applications and their parents' influence on their collegiate attendance. A qualitative analysis of the data was conducted in tandem with an analysis of several case studies to determine the results. These data show that parental expectations are having a significant impact on the enrollment of high school students in college programs. With parents placing these expectations on their children, collegiate enrollment will continue to increase. Further studies will be necessary to determine the specific influences these expectations are placing on students.

ContributorsJohnson, Benjamin Howard (Co-author) / Scheller, Sara (Co-author) / Kappes, Janelle (Thesis director) / Fairbanks, Elizabeth (Committee member) / Department of Psychology (Contributor) / School of Social Transformation (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05