Matching Items (6)
Filtering by
- Creators: Barrett, The Honors College
- Creators: Sanford, Adriana
- Member of: Theses and Dissertations
- Status: Published
Description
E-commerce has rapidly become a mainstay in today's economy, and many websites have built themselves around providing a platform for independent sellers. Sites such as Etsy, Storenvy, Redbubble, and Society6 are increasingly popular options for anyone looking to open their own online store. With this project, I attempted to examine the effects of four different marketing techniques on sales in an online store. I opened a shop on Etsy and tracked sales in connection with promotion through social media, selling products in-person at a convention, holding a holiday tie-in sale, and using price anchoring. Social media accounts were opened on Facebook, Tumblr, and Instagram to promote the shop over the course of the project period, and Etsy's web analytics were used to track which sites directed the most traffic to the shop. I attended a convention in mid-January 2016 where I sold my products and distributed business cards with a discount code to track sales resulting from being at the convention. A holiday sale was held in conjunction with Valentine's Day to look at whether holidays influenced purchases. Lastly, a significantly more expensive product was temporarily put in the shop to see whether it produced a price anchoring effect \u2014 that is, encouraged sales of the less expensive products by making them seem affordable in comparison. While the volume of sales data was too small to draw statistically significant conclusions, the project was a highly instructive experience in the process of opening a small online store. The decision-making steps outlined may be helpful to other students looking to open their own online shop.
ContributorsChen, Candice Elizabeth (Author) / Moore, James (Thesis director) / Sanford, Adriana (Committee member) / Harrington Bioengineering Program (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
Once enrolled in a university setting, a student's learning style begins to emerge. As time progress, students begin their search for career prospects and as an extension, the workplace culture as well. After immersing themselves into a company's environment, students may realize their learning styles may or may not are in conflict in their line of work. As a result, this research will explore the relationship between learning styles and majors. With a sample size of 552 students enrolled at W. P. Carey School of Business within Arizona State University, learning style preferences will be calculated for each business major; other influences, such as ethnicity and age, will also be taken into consideration.
ContributorsOsofsky, Michelle (Co-author) / Nguyen, Christine (Co-author) / Moore, James (Thesis director) / Sanford, Adriana (Committee member) / Barrett, The Honors College (Contributor) / WPC Graduate Programs (Contributor) / Department of Information Systems (Contributor) / School of Accountancy (Contributor)
Created2015-05
Description
This thesis is structured as a case study that draws primarily from the field of marketing with supplements from supply chain management. It focuses on the Law Offices of Jennifer Hayes over a time period of six months that spans from September 2012 to February 2013. This project examines how the firm's marketing efforts were expanded to include online pay-per-click marketing through Google Adwords. The project was a huge success as it helped fuel the growth of the business through the generation of qualified leads. Additionally, this thesis also tells the story of the complexities and decisions surrounding the project from its inception to its completion. In the process, this thesis found that the value of the advertising spend at a professional services firm can be increased even when cost reductions are impractical. This was be done by first confirming that there is in fact room to enhance value in this spend category. Secondly, the strategy to accomplish this goal took a holistic approach that enhanced the overall competitiveness of the company, not just its revenues.
ContributorsDe La O, Douglas David (Author) / Ostrom, Amy (Thesis director) / Kull, Thomas (Committee member) / Barrett, The Honors College (Contributor) / Department of Finance (Contributor) / Department of Supply Chain Management (Contributor)
Created2014-05
Description
This thesis focuses on increasing the presence of the W. P. Carey Leaders Academy at ASU Polytechnic through a comprehensive examination of the student population. Key findings derived from observations, surveys, and in-depth interviews, highlight the necessity of adapting the organization’s structure to align with the unique characteristics of ASU Polytechnic. The research identifies first-year student engagement, commuting challenges, and the impact of exclusive "Business Behind" events as crucial aspects to our investigation. The thesis emphasizes the need for future research to build upon its foundations and highlights the importance of understanding the specific needs of ASU Polytechnic’s student population. Overall, the study contributes to the existing knowledge on Leaders Academy by identifying campus differences and fostering a deeper understanding of ASU Polytechnic’s culture, with the hope of inspiring further investigations to strengthen the presence of Leaders Academy at Polytechnic.
ContributorsSalazar Calderon, Andrea (Author) / Ostrop, Danielle (Co-author) / Manfredo, Mark (Thesis director) / Personale, Caitlin (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / Dean, W.P. Carey School of Business (Contributor)
Created2024-05
Description
This thesis focuses on increasing the presence of the W. P. Carey Leaders Academy at ASU Polytechnic through a comprehensive examination of the student population. Key findings derived from observations, surveys, and in-depth interviews, highlight the necessity of adapting the organization's structure to align with the unique characteristics of ASU Polytechnic. The research identifies first-year student engagement, commuting challenges, and the impact of exclusive "Business Behind" events as crucial aspects to our investigation. The thesis emphasizes the need for future research to build upon its foundations and highlights the importance of understanding the specific needs of ASU Polytechnic's student population. Overall, the study contributes to the existing knowledge on Leaders Academy by identifying campus differences and fostering a deeper understanding of ASU Polytechnic's culture, with the hope of inspiring further investigations to strengthen the presence of Leaders Academy at Polytechnic.
ContributorsOstrop, Danielle (Author) / Salazar Calderon, Andrea (Co-author) / Manfredo, Mark (Thesis director) / Personale, Caitlin (Committee member) / Barrett, The Honors College (Contributor) / Dean, W.P. Carey School of Business (Contributor)
Created2024-05
Description
To begin our creative project/thesis we sought out a project that would allow us to combine our interests in Supply Chain and Marketing. We chose to develop a drop-shipping business and analyze the effects that marketing had on our product sales. After reading and researching multiple potential products, we chose to begin by selling Sea Turtle Charm Bracelets. After selecting our product we created a webpage where we would be able sell it. Once we established a platform, we began to test different marketing tactics to observe the impact that they had on sales. The primary objective of this thesis was to test and analyze different marketing strategies and see which one would have the largest positive impact on sales. We researched different social media platforms and discussed how to best market the website so that we could increase traffic to our webpage and generate higher sales. We implemented different marketing strategies and sent out two surveys, through Qualtrics and Google Forms to understand the relationship between social media marketing and a consumer's likelihood to purchase. This thesis presents the development of a fully functional drop-shipping business, our approaches to marketing, the methodology behind the survey creation, obstacles and challenges we faced along the way, and the overall sales results that concluded our product was not suitable for consistent, long term sales. Through this project we have gained invaluable insight on how a drop-shipping business functions and the impacts that marketing has on it; looking towards the future we have decided to shut down our current business and utilize our knowledge on drop-shipping and marketing to create a new business which will sell items catered towards a broader customer base.
ContributorsDhillon, Marcus Singh (Co-author) / Bath, Beerjas (Co-author) / Eaton, John (Thesis director) / Vitikas, Stanley (Committee member) / Department of Supply Chain Management (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05