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- All Subjects: Social media marketing
- Creators: deLusé, Stephanie
This thesis paper examines the challenges and opportunities that are present for nonprofit organizations seeking to engage in social media marketing. By analyzing the rise of social media as a prevalent tool for business-consumer outreach the paper proposes a dialogic approach to social media for nonprofits to effectively engage with their audiences, develop relationships with them, and mobilize them towards a common mission.
This thesis project focuses on the effects of technology issues in the remote work environment and analyzes them using Bolman and Deal’s four frames for organizational leadership (2017). Real life examples of problems and solutions from the North America Laundry & Home Care Finance department at Henkel are utilized. An introduction to the scope of remote work in 2020 and 2021 is presented, followed by a description of Henkel’s role, size, and structure. Technology issues that occur while working remotely are described and looked at through different employee perspectives and leadership frames. Solutions currently in use and potential solutions to reduce any negative effects of these problems are also given.