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As the Hispanic community is expanding, television networks need to find or create content that can be distributed successfully in Latin America and the United States. To discover what can be sold internationally, this study is divided into three parts: Content, Sale and Distribution. In Section II (Content), what is

As the Hispanic community is expanding, television networks need to find or create content that can be distributed successfully in Latin America and the United States. To discover what can be sold internationally, this study is divided into three parts: Content, Sale and Distribution. In Section II (Content), what is selling in both the United States and Latin America was analyzed. Since telenovelas have been the most popular form of television entertainment in Latin America, telenovelas from the 80s to the present were investigated. Telemundo (owned by NBC) and Univision (owned by Univision Communications and Televisa Entertainment from Mexico) are the two most established networks broadcasting in Spanish in the US. Factors in Telemundo's ratings success were studied to determine whether "series" in Spanish were becoming the new form of telenovelas. Produced format sells for telenovelas in Spanish that derive from television shows in English were analyzed based on their content and success. English television shows that derive from telenovelas in Spanish were evaluated based on their reception by the Hispanic community in the US. In Section III (What to Sell?), suggestions on a new content are made based on the previous analysis. Section IV (Distribution) examines the rise of internet streaming services such as Netflix. This section comments on whether networks should distribute their content in streaming services vs. traditional network outlets.
ContributorsMonserrate, Angelica Krystal (Author) / Maday, Gregory (Thesis director) / Giner, Oscar (Committee member) / Bernstein, Gregory (Committee member) / School of Social Transformation (Contributor) / Thunderbird School of Global Management (Contributor) / Department of Management and Entrepreneurship (Contributor) / School of Film, Dance and Theatre (Contributor) / Barrett, The Honors College (Contributor)
Created2016-12
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Abstract<br/>Foreign Direct Investment has been pursued to economically integrate countries and to increase economic development. This has been accomplished partly through the WTO and Free Trade Agreements (FTAs), which have spurred foreign direct investment (FDI) by removing barriers to trade tariff and nontariff. In addition, they also created a framework

Abstract<br/>Foreign Direct Investment has been pursued to economically integrate countries and to increase economic development. This has been accomplished partly through the WTO and Free Trade Agreements (FTAs), which have spurred foreign direct investment (FDI) by removing barriers to trade tariff and nontariff. In addition, they also created a framework and legal guidelines and regulations for investment and trade. Research suggests that this is the case when looking at country level data before and after FTAs go into effect. Although the existing literature offers important insights a weakness is it does not often look at the relationship between FTAs and FDI by analyzing firm level data. This is an important relationship to be studied as, beyond governments multinational companies (MNCs) are one of few key actors that can benefit the most and have the capabilities to take advantage of these FTAs. Therefore, studying the relationship between MNCs and their investments both before and after an FTA is signed is important to see if FDI would change in response to Free Trade Agreements and have an impact at the MNC level deployment of FDI. This would be significant to see if the current steady for attracting FDI is working. This is also important as FDI helps countries develop. Therefore, it can be seen as an exceptional contribution to the overall research on the subject. In this paper I will explore how companies have reacted to the formation of FTAs as well as the distinct effects of North-South South-South and North-North Agreements on firm’s investment strategies, using firm level data and drawing on interviews with multiple trade officials.

ContributorsHawks, Noah K (Author) / Gamso, Jonas (Thesis director) / Roy, Nelson (Committee member) / Ault, Joshua (Committee member) / Thunderbird School of Global Management (Contributor, Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
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There is a theory in management that was taught to me when I first arrived at Arizona State. In my first TGM 101 class, I was told that the world was becoming smaller, and countries were becoming more and more interconnected. Generally speaking, this is true. We have seen unprecedented

There is a theory in management that was taught to me when I first arrived at Arizona State. In my first TGM 101 class, I was told that the world was becoming smaller, and countries were becoming more and more interconnected. Generally speaking, this is true. We have seen unprecedented economic and technological growth on a scale never before seen in human history. Global supply chains, the internet; these new systems are changing the way the world works. Their greatest ambition was, in a sort-of perfect globalist view, the dissolution of borders (or at least, trade barriers) and increased interconnectivity. There was a classic idea that trade would bring new markets and provide opportunities to grow. There is a fundamental flaw with this theory: it fails to acknowledge our past.
We cannot ignore factors of religion, politics, and culture. There is a rise in political populism: Donald Trump’s “Make America Great Again” campaign, Brexit, a rise in Russian and Chinese nationalism, just to name a few. New global players want to establish themselves as leaders, through technology and territorial growth. The purpose of my research is to analyze China’s growth in the automotive sector, identify trade issues with respect to this industry between the United States and China, and to encourage others to re-evaluate our position in a global, interconnected economy. A global economy that is too dependent on a single, state-funded production hub is a vulnerable one. The main issues are in China’s unfair trade practices, including currency manipulation, Chinese import dumping, poor working conditions, safety standards violations, and nationalized or government owned businesses.
ContributorsCepeda, Esteban Fernando (Author) / Ault, Joshua (Thesis director) / Gamso, Jonas (Committee member) / Thunderbird School of Global Management (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05