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Effect of Assorted Marketing Techniques on Online Sales

Description

E-commerce has rapidly become a mainstay in today's economy, and many websites have built themselves around providing a platform for independent sellers. Sites such as Etsy, Storenvy, Redbubble, and Society6 are increasingly popular options for anyone looking to open their

E-commerce has rapidly become a mainstay in today's economy, and many websites have built themselves around providing a platform for independent sellers. Sites such as Etsy, Storenvy, Redbubble, and Society6 are increasingly popular options for anyone looking to open their own online store. With this project, I attempted to examine the effects of four different marketing techniques on sales in an online store. I opened a shop on Etsy and tracked sales in connection with promotion through social media, selling products in-person at a convention, holding a holiday tie-in sale, and using price anchoring. Social media accounts were opened on Facebook, Tumblr, and Instagram to promote the shop over the course of the project period, and Etsy's web analytics were used to track which sites directed the most traffic to the shop. I attended a convention in mid-January 2016 where I sold my products and distributed business cards with a discount code to track sales resulting from being at the convention. A holiday sale was held in conjunction with Valentine's Day to look at whether holidays influenced purchases. Lastly, a significantly more expensive product was temporarily put in the shop to see whether it produced a price anchoring effect \u2014 that is, encouraged sales of the less expensive products by making them seem affordable in comparison. While the volume of sales data was too small to draw statistically significant conclusions, the project was a highly instructive experience in the process of opening a small online store. The decision-making steps outlined may be helpful to other students looking to open their own online shop.

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Agent

Created

Date Created
2016-05

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Students' Learning Styles as a Determinant in their Working Environment

Description

Once enrolled in a university setting, a student's learning style begins to emerge. As time progress, students begin their search for career prospects and as an extension, the workplace culture as well. After immersing themselves into a company's environment, students

Once enrolled in a university setting, a student's learning style begins to emerge. As time progress, students begin their search for career prospects and as an extension, the workplace culture as well. After immersing themselves into a company's environment, students may realize their learning styles may or may not are in conflict in their line of work. As a result, this research will explore the relationship between learning styles and majors. With a sample size of 552 students enrolled at W. P. Carey School of Business within Arizona State University, learning style preferences will be calculated for each business major; other influences, such as ethnicity and age, will also be taken into consideration.

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Agent

Created

Date Created
2015-05

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Curriculum improvement in education for sustainable development: measuring learning outcomes in an introductory urban planning course

Description

Education for sustainable development (ESD) is an academic goal for many courses in higher learning. ESD encompasses a specific range of learning outcomes, competencies, skills and literacies that include and exceed the acquisition of content knowledge. Methods and case studies

Education for sustainable development (ESD) is an academic goal for many courses in higher learning. ESD encompasses a specific range of learning outcomes, competencies, skills and literacies that include and exceed the acquisition of content knowledge. Methods and case studies for measuring learning outcomes in ESD is absent from the literature. This case study of an undergraduate course in urban sustainability examines the processes, curriculum, pedagogies, and methods to explore whether or not learning outcomes in education for sustainable development are being reached. Observations of the course, and the statistical analysis of student surveys from course evaluations, are explored to help identify the relationships between learning outcomes in ESD and the processes of learning and teaching in the case study. Recommendations are made for applying the lessons of the case study to other courses, and for continuing further research in this area.

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Agent

Created

Date Created
2012

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The Association Between Acne and Social Appearance Anxiety and Other Correlates Among Undergraduates

Description

The goal of the current study was to investigate the prevalence of SAA and body dissatisfaction among freshman undergraduate students between 18-20 years old suffering from self-reported acne. A total of 73 participants in an online survey were asked to

The goal of the current study was to investigate the prevalence of SAA and body dissatisfaction among freshman undergraduate students between 18-20 years old suffering from self-reported acne. A total of 73 participants in an online survey were asked to complete the Generalized Anxiety Disorder-7 (GAD-7), Patient Health Questionnaire-9 (PHQ-9), Body Parts Satisfaction Scale (BPSS), and Social Appearance Anxiety Scale (SAAS). No significant correlation was found between acne severity and SAAS scores, but a significant, positive correlation was found between acne severity and body dissatisfaction. Moreover, acne sufferers had higher mean scores for the BPSS than non-acne sufferers indicating higher body dissatisfaction, but there was no significant difference in the scores for the SAAS between acne sufferers and non-acne sufferers. There was also no significant difference in correlations between acne severity and SAAS scores or BPSS scores between men and women, however, women had much higher mean scores for SAAS than men. In addition, scores for the SAAS and BPSS were found to have a significant, positive correlation with both depression and anxiety across the entire sample. There is paucity of research on the psychosocial effects of acne, more specifically social appearance anxiety (SAA), so further research is needed to replicate and extend the findings of the current study using a larger sample size ranging in acne severity.

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Agent

Created

Date Created
2020-05

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Student retention in higher education: examining the patterns of selection, preparation, retention, and graduation of nursing students in the undergraduate pre-licensure nursing program at Arizona State University

Description

This study is designed to understand the patterns of selection, preparation, retention and graduation of undergraduate pre-licensure clinical nursing students in the College of Nursing and Health Innovation at Arizona State University enrolled in 2007 and 2008. The resulting patterns

This study is designed to understand the patterns of selection, preparation, retention and graduation of undergraduate pre-licensure clinical nursing students in the College of Nursing and Health Innovation at Arizona State University enrolled in 2007 and 2008. The resulting patterns may guide policy decision making regarding future cohorts in this program. Several independent variables were examined including grades earned in prerequisite courses; replacement course frequency; scores earned on the Nurse Entrance Test (NET); the number of prerequisite courses taken at four-year institutions; race/ethnicity; and gender. The dependent variable and definition of success is completion of the Traditional Pre-licensure Clinical Nursing Program in the prescribed four terms. Theories of retention and success in nursing programs at colleges and universities guide the research. Correlational analysis and multiple logistic regression revealed that specific prerequisite courses--Human Nutrition, Clinical Healthcare Ethics, and Human Pathophysiology--as well as race/ethnicity, and gender are predictive of completing this program in the prescribed four terms.

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Agent

Created

Date Created
2012

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The characteristics and experiences of successful undergraduate Latina students who persist in engineering

Description

Females and underrepresented ethnic minorities earn a small percentage of engineering and computer science bachelor's degrees awarded in the United States, earn an even smaller proportion of master's and doctoral degrees, and are underrepresented in the engineering workforce (Engineering Workforce

Females and underrepresented ethnic minorities earn a small percentage of engineering and computer science bachelor's degrees awarded in the United States, earn an even smaller proportion of master's and doctoral degrees, and are underrepresented in the engineering workforce (Engineering Workforce Commission, [2006], as cited in National Science Foundation, 2012; United States Department of Education, [2006], as cited in National Science Foundation, 2009a; United States Department of Education, [2006], as cited in National Science Foundation, 2009b). Considerable research has examined the perceptions, culture, curriculum, and pedagogy in engineering that inhibits the achievement of women and underrepresented ethnic minorities. This action research study used a qualitative approach to examine the characteristics and experiences of Latina students who pursued a bachelor's degree in the Ira A. Fulton Schools of Engineering at Arizona State University (ASU) as part of the 2008 first-time full-time freshman cohort. The researcher conducted two semi-structured individual interviews with seven undergraduate Latina students who successfully persisted to their fourth (senior) year in engineering. The researcher aimed to understand what characteristics made these students successful and how their experiences affected their persistence in an engineering major. The data collected showed that the Latina participants were motivated to persist in their engineering degree program due to their parents' expectations for success and high academic achievement; their desire to overcome the discrimination, stereotyping, and naysayers that they encountered; and their aspiration to become a role model for their family and other students interested in pursuing engineering. From the data collected, the researcher provided suggestions to implement and adapt educational activities and support systems within the Ira A. Fulton Schools of Engineering to improve the retention and graduation rates of Latinas in engineering at ASU.

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Agent

Created

Date Created
2012

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Construction of an instructional design model for undergraduate chemistry laboratory design: a Delphi approach

Description

The purpose of this study was to construct an instructional systems design model for chemistry teaching laboratories at the undergraduate level to accurately depict the current practices of design experts. This required identifying the variables considered during design, prioritizing and

The purpose of this study was to construct an instructional systems design model for chemistry teaching laboratories at the undergraduate level to accurately depict the current practices of design experts. This required identifying the variables considered during design, prioritizing and ordering these variables, and constructing a model. Experts were identified by multiple publications in the Journal of Chemical Education on undergraduate laboratories. Twelve of these individuals participated in three rounds of Delphi surveys. An initial literature review was used to construct the first survey, which established the variables of design. The second and third surveys were constructed based on the answers from the previous survey and literature review. The second survey determined the priority and order of the variables, and the third survey allowed the participating experts to evaluate the preliminary design model. The results were validated by interviewing three additional experts who had not participated in the surveys. The first round survey produced 47 variable themes identified by the experts as being important to chemistry laboratory design. Of these, 46 variable themes were determined to be important based on their responses to the second-round survey. Second-round survey results were used to determine the order in which participants consider the themes, allowing for construction of a preliminary design model. In the third round, participants found the model to be accurate, organized appropriately, easy to understand, and useful. Interviews supported these results. The final design model included five main phases with individual considerations or steps. These five phases were named planning, development, implementation, revision, and evaluation. The first four phases form a cyclic process, and they are supported by the continuous evaluation phase. The strengths of the model developed in this study include the participation of experts within the field, the ability of the model to start discussions regarding design, and the high level of agreement on the final model. This model could be refined and evaluated to determine its efficacy in assisting novice or expert designers in creating and improving experiments that support learning. The method used in this study could be used for model development in other fields.

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Agent

Created

Date Created
2012

Your Heart Is In Your Brain, Not Your Chest

Description

Your Heart Is In Your Brain, Not Your Chest, is a 16-piece book of poetry that I have written as my undergraduate honors thesis at Arizona State University-Barrett, the Honors College. The work examines events that have transpired in my

Your Heart Is In Your Brain, Not Your Chest, is a 16-piece book of poetry that I have written as my undergraduate honors thesis at Arizona State University-Barrett, the Honors College. The work examines events that have transpired in my life, and thus, the different speakers of each poem navigate varying topics from relationships, to toxic masculinity, to heartbreak, to friendship, to solitude, to love, to acceptance, and more. I am a Secondary Education (English) major, so the motive behind this creative thesis was to teach myself to experience and assume vulnerability by means of poetry, which would allow me to better teach poetry in my future classroom(s). Specifically, it is imperative that I be able to express my emotions and thoughts through writing, so that I will be able to successfully teach my students how to express themselves through their writing as well. Not only can poetry be artistically liberating, but it also holds intellectual value that cannot be taught or found in other subject areas. Poetry takes time, patience, creativity, and discipline all at once. Gaining these qualities through writing poetry will translate not only into strengthening students' writing, but also into real-world application. These skills have proven necessary throughout my life and through writing poetry, I have been able to hone in and finely tune them. I intend to take what I have learned and transfer my knowledge to my students in order for them to be successful in their writing, in their education, and in their lives as well. There's a perception in the world that poetry is hostile to readers and a dead art, but I want to be the teacher that helps solve this issue and does not perpetuate that perception. My main goal for this book of poetry was to elucidate how writing personal poems can serve as a therapeutic, cathartic, reflective, and thought-provoking means of expression that leads to a work of art. Through this work, I will be able to provide my students with a teacher who can properly instruct them on how to express themselves through poetry and writing as well as turn their work into pieces of art along the way. I will also be able to introduce them to poetry that they might not find on their own and that speaks to the world they live in.

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Agent

Created

Date Created
2016-12

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The out-of-school musical engagements of undergraduate jazz studies majors

Description

This multiple-case study addresses the nature of the out-of-school musical engagements of four undergraduate students who were enrolled as jazz studies majors in a large school of music in the U.S. southwest. It concerns what they did musically when they

This multiple-case study addresses the nature of the out-of-school musical engagements of four undergraduate students who were enrolled as jazz studies majors in a large school of music in the U.S. southwest. It concerns what they did musically when they were outside of school, why they did what they did, what experiences they said they learned from, and how their out-of-school engagements related to their in-school curriculum. Research on jazz education, informal learning practices in music, and the in-school and out-of-school experiences of students informed this study. Data were generated through observation, interviews, video blogs (vlogs), and SMS text messages.

Analysis of data revealed that participants engaged with music when outside of school by practicing, teaching, gigging, recording, playing music with others, attending live musical performances, socializing with other musicians, listening, and engaging with non-jazz musical styles (aside from listening). They engaged with music because of: 1) the love of music, 2) the desire for musical excellence, 3) financial considerations, 4) the aspiration to affect others positively with music, and 5) the connection with other musicians. Participants indicated that they learned by practicing, listening to recordings, attending live performances, playing paid engagements, socializing, teaching, and reading. In-school and out-of-school experience and learning had substantial but not complete overlap.

The study implies that a balance between in-school and out-of-school musical experience may help undergraduate jazz studies students to maximize their overall musical learning. It also suggests that at least some jazz studies majors are fluent in a wide variety of music learning practices that make them versatile, flexible, and employable musicians. Further implications are provided for undergraduate jazz students as well as collegiate jazz educators, the music education profession, and schools of music. Additional implications concern future research and the characterization of jazz study in academia.

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Agent

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Date Created
2014

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A longitudinal examination of the relationship between interest-major congruence and the academic persistence, satisfaction, and achievement of undergraduate students

Description

Using a sample of 931 undergraduate students, the current study examined the influential factors on undergraduate students' academic performance, satisfaction, and intentions to persist in their enrolled major. Specifically, the current study investigated the salience of interest-major match in predicting

Using a sample of 931 undergraduate students, the current study examined the influential factors on undergraduate students' academic performance, satisfaction, and intentions to persist in their enrolled major. Specifically, the current study investigated the salience of interest-major match in predicting academic success. Interest-major match has been found to be one of the most influential determinants of academic and occupational success. However, support for this relationship has been equivocal and modest at best. The present study was designed to improve upon the current understanding of this relation by examining the moderating effect of gender and employing a longitudinal design to investigate the reciprocal relation between interest-major match and academic outcomes. Correlational results suggested that women reported greater interest-major match and results of the path analyses demonstrated a moderating effect of gender. Although a reciprocal relation was not supported, the findings indicated that a student’s level of academic satisfaction may influence the degree of fit between his or her interest and academic major. The results also highlight the tendency for students further along in their academic tenure to persist to graduation despite poor fit. Implications for educators and administrators are discussed.

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Agent

Created

Date Created
2016