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- Creators: Sanford, Adriana
- Member of: Theses and Dissertations
- Status: Published
Description
E-commerce has rapidly become a mainstay in today's economy, and many websites have built themselves around providing a platform for independent sellers. Sites such as Etsy, Storenvy, Redbubble, and Society6 are increasingly popular options for anyone looking to open their own online store. With this project, I attempted to examine the effects of four different marketing techniques on sales in an online store. I opened a shop on Etsy and tracked sales in connection with promotion through social media, selling products in-person at a convention, holding a holiday tie-in sale, and using price anchoring. Social media accounts were opened on Facebook, Tumblr, and Instagram to promote the shop over the course of the project period, and Etsy's web analytics were used to track which sites directed the most traffic to the shop. I attended a convention in mid-January 2016 where I sold my products and distributed business cards with a discount code to track sales resulting from being at the convention. A holiday sale was held in conjunction with Valentine's Day to look at whether holidays influenced purchases. Lastly, a significantly more expensive product was temporarily put in the shop to see whether it produced a price anchoring effect \u2014 that is, encouraged sales of the less expensive products by making them seem affordable in comparison. While the volume of sales data was too small to draw statistically significant conclusions, the project was a highly instructive experience in the process of opening a small online store. The decision-making steps outlined may be helpful to other students looking to open their own online shop.
ContributorsChen, Candice Elizabeth (Author) / Moore, James (Thesis director) / Sanford, Adriana (Committee member) / Harrington Bioengineering Program (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
Once enrolled in a university setting, a student's learning style begins to emerge. As time progress, students begin their search for career prospects and as an extension, the workplace culture as well. After immersing themselves into a company's environment, students may realize their learning styles may or may not are in conflict in their line of work. As a result, this research will explore the relationship between learning styles and majors. With a sample size of 552 students enrolled at W. P. Carey School of Business within Arizona State University, learning style preferences will be calculated for each business major; other influences, such as ethnicity and age, will also be taken into consideration.
ContributorsOsofsky, Michelle (Co-author) / Nguyen, Christine (Co-author) / Moore, James (Thesis director) / Sanford, Adriana (Committee member) / Barrett, The Honors College (Contributor) / WPC Graduate Programs (Contributor) / Department of Information Systems (Contributor) / School of Accountancy (Contributor)
Created2015-05
Description
Your Heart Is In Your Brain, Not Your Chest, is a 16-piece book of poetry that I have written as my undergraduate honors thesis at Arizona State University-Barrett, the Honors College. The work examines events that have transpired in my life, and thus, the different speakers of each poem navigate varying topics from relationships, to toxic masculinity, to heartbreak, to friendship, to solitude, to love, to acceptance, and more. I am a Secondary Education (English) major, so the motive behind this creative thesis was to teach myself to experience and assume vulnerability by means of poetry, which would allow me to better teach poetry in my future classroom(s). Specifically, it is imperative that I be able to express my emotions and thoughts through writing, so that I will be able to successfully teach my students how to express themselves through their writing as well. Not only can poetry be artistically liberating, but it also holds intellectual value that cannot be taught or found in other subject areas. Poetry takes time, patience, creativity, and discipline all at once. Gaining these qualities through writing poetry will translate not only into strengthening students' writing, but also into real-world application. These skills have proven necessary throughout my life and through writing poetry, I have been able to hone in and finely tune them. I intend to take what I have learned and transfer my knowledge to my students in order for them to be successful in their writing, in their education, and in their lives as well. There's a perception in the world that poetry is hostile to readers and a dead art, but I want to be the teacher that helps solve this issue and does not perpetuate that perception. My main goal for this book of poetry was to elucidate how writing personal poems can serve as a therapeutic, cathartic, reflective, and thought-provoking means of expression that leads to a work of art. Through this work, I will be able to provide my students with a teacher who can properly instruct them on how to express themselves through poetry and writing as well as turn their work into pieces of art along the way. I will also be able to introduce them to poetry that they might not find on their own and that speaks to the world they live in.
ContributorsDifelice, Morgan Casey (Author) / Ball, Sally (Thesis director) / Black, Cheyenne (Committee member) / Division of Teacher Preparation (Contributor) / Barrett, The Honors College (Contributor)
Created2016-12