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Effect of Assorted Marketing Techniques on Online Sales

Description
E-commerce has rapidly become a mainstay in today's economy, and many websites have built themselves around providing a platform for independent sellers. Sites such as Etsy, Storenvy, Redbubble, and Society6 are increasingly popular options for anyone looking to open their own online store. With this project, I attempted to examine…

E-commerce has rapidly become a mainstay in today's economy, and many websites have built themselves around providing a platform for independent sellers. Sites such as Etsy, Storenvy, Redbubble, and Society6 are increasingly popular options for anyone looking to open their own online store. With this project, I attempted to examine the effects of four different marketing techniques on sales in an online store. I opened a shop on Etsy and tracked sales in connection with promotion through social media, selling products in-person at a convention, holding a holiday tie-in sale, and using price anchoring. Social media accounts were opened on Facebook, Tumblr, and Instagram to promote the shop over the course of the project period, and Etsy's web analytics were used to track which sites directed the most traffic to the shop. I attended a convention in mid-January 2016 where I sold my products and distributed business cards with a discount code to track sales resulting from being at the convention. A holiday sale was held in conjunction with Valentine's Day to look at whether holidays influenced purchases. Lastly, a significantly more expensive product was temporarily put in the shop to see whether it produced a price anchoring effect \u2014 that is, encouraged sales of the less expensive products by making them seem affordable in comparison. While the volume of sales data was too small to draw statistically significant conclusions, the project was a highly instructive experience in the process of opening a small online store. The decision-making steps outlined may be helpful to other students looking to open their own online shop.
ContributorsChen, Candice Elizabeth (Author) / Moore, James (Thesis director) / Sanford, Adriana (Committee member) / Harrington Bioengineering Program (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
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Students' Learning Styles as a Determinant in their Working Environment

Description
Once enrolled in a university setting, a student's learning style begins to emerge. As time progress, students begin their search for career prospects and as an extension, the workplace culture as well. After immersing themselves into a company's environment, students may realize their learning styles may or may not are…

Once enrolled in a university setting, a student's learning style begins to emerge. As time progress, students begin their search for career prospects and as an extension, the workplace culture as well. After immersing themselves into a company's environment, students may realize their learning styles may or may not are in conflict in their line of work. As a result, this research will explore the relationship between learning styles and majors. With a sample size of 552 students enrolled at W. P. Carey School of Business within Arizona State University, learning style preferences will be calculated for each business major; other influences, such as ethnicity and age, will also be taken into consideration.
ContributorsOsofsky, Michelle (Co-author) / Nguyen, Christine (Co-author) / Moore, James (Thesis director) / Sanford, Adriana (Committee member) / Barrett, The Honors College (Contributor) / WPC Graduate Programs (Contributor) / Department of Information Systems (Contributor) / School of Accountancy (Contributor)
Created2015-05
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The Association Between Acne and Social Appearance Anxiety and Other Correlates Among Undergraduates

Description
The goal of the current study was to investigate the prevalence of SAA and body dissatisfaction among freshman undergraduate students between 18-20 years old suffering from self-reported acne. A total of 73 participants in an online survey were asked to complete the Generalized Anxiety Disorder-7 (GAD-7), Patient Health Questionnaire-9 (PHQ-9),…

The goal of the current study was to investigate the prevalence of SAA and body dissatisfaction among freshman undergraduate students between 18-20 years old suffering from self-reported acne. A total of 73 participants in an online survey were asked to complete the Generalized Anxiety Disorder-7 (GAD-7), Patient Health Questionnaire-9 (PHQ-9), Body Parts Satisfaction Scale (BPSS), and Social Appearance Anxiety Scale (SAAS). No significant correlation was found between acne severity and SAAS scores, but a significant, positive correlation was found between acne severity and body dissatisfaction. Moreover, acne sufferers had higher mean scores for the BPSS than non-acne sufferers indicating higher body dissatisfaction, but there was no significant difference in the scores for the SAAS between acne sufferers and non-acne sufferers. There was also no significant difference in correlations between acne severity and SAAS scores or BPSS scores between men and women, however, women had much higher mean scores for SAAS than men. In addition, scores for the SAAS and BPSS were found to have a significant, positive correlation with both depression and anxiety across the entire sample. There is paucity of research on the psychosocial effects of acne, more specifically social appearance anxiety (SAA), so further research is needed to replicate and extend the findings of the current study using a larger sample size ranging in acne severity.
ContributorsHowe, Sara Katelyn (Author) / Perez, Marisol (Thesis director) / Jimenez-Arista, Laura (Committee member) / College of Integrative Sciences and Arts (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05