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Effect of Assorted Marketing Techniques on Online Sales

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E-commerce has rapidly become a mainstay in today's economy, and many websites have built themselves around providing a platform for independent sellers. Sites such as Etsy, Storenvy, Redbubble, and Society6 are increasingly popular options for anyone looking to open their

E-commerce has rapidly become a mainstay in today's economy, and many websites have built themselves around providing a platform for independent sellers. Sites such as Etsy, Storenvy, Redbubble, and Society6 are increasingly popular options for anyone looking to open their own online store. With this project, I attempted to examine the effects of four different marketing techniques on sales in an online store. I opened a shop on Etsy and tracked sales in connection with promotion through social media, selling products in-person at a convention, holding a holiday tie-in sale, and using price anchoring. Social media accounts were opened on Facebook, Tumblr, and Instagram to promote the shop over the course of the project period, and Etsy's web analytics were used to track which sites directed the most traffic to the shop. I attended a convention in mid-January 2016 where I sold my products and distributed business cards with a discount code to track sales resulting from being at the convention. A holiday sale was held in conjunction with Valentine's Day to look at whether holidays influenced purchases. Lastly, a significantly more expensive product was temporarily put in the shop to see whether it produced a price anchoring effect \u2014 that is, encouraged sales of the less expensive products by making them seem affordable in comparison. While the volume of sales data was too small to draw statistically significant conclusions, the project was a highly instructive experience in the process of opening a small online store. The decision-making steps outlined may be helpful to other students looking to open their own online shop.

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2016-05

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Students' Learning Styles as a Determinant in their Working Environment

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Once enrolled in a university setting, a student's learning style begins to emerge. As time progress, students begin their search for career prospects and as an extension, the workplace culture as well. After immersing themselves into a company's environment, students

Once enrolled in a university setting, a student's learning style begins to emerge. As time progress, students begin their search for career prospects and as an extension, the workplace culture as well. After immersing themselves into a company's environment, students may realize their learning styles may or may not are in conflict in their line of work. As a result, this research will explore the relationship between learning styles and majors. With a sample size of 552 students enrolled at W. P. Carey School of Business within Arizona State University, learning style preferences will be calculated for each business major; other influences, such as ethnicity and age, will also be taken into consideration.

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2015-05

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Construction of an instructional design model for undergraduate chemistry laboratory design: a Delphi approach

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The purpose of this study was to construct an instructional systems design model for chemistry teaching laboratories at the undergraduate level to accurately depict the current practices of design experts. This required identifying the variables considered during design, prioritizing and

The purpose of this study was to construct an instructional systems design model for chemistry teaching laboratories at the undergraduate level to accurately depict the current practices of design experts. This required identifying the variables considered during design, prioritizing and ordering these variables, and constructing a model. Experts were identified by multiple publications in the Journal of Chemical Education on undergraduate laboratories. Twelve of these individuals participated in three rounds of Delphi surveys. An initial literature review was used to construct the first survey, which established the variables of design. The second and third surveys were constructed based on the answers from the previous survey and literature review. The second survey determined the priority and order of the variables, and the third survey allowed the participating experts to evaluate the preliminary design model. The results were validated by interviewing three additional experts who had not participated in the surveys. The first round survey produced 47 variable themes identified by the experts as being important to chemistry laboratory design. Of these, 46 variable themes were determined to be important based on their responses to the second-round survey. Second-round survey results were used to determine the order in which participants consider the themes, allowing for construction of a preliminary design model. In the third round, participants found the model to be accurate, organized appropriately, easy to understand, and useful. Interviews supported these results. The final design model included five main phases with individual considerations or steps. These five phases were named planning, development, implementation, revision, and evaluation. The first four phases form a cyclic process, and they are supported by the continuous evaluation phase. The strengths of the model developed in this study include the participation of experts within the field, the ability of the model to start discussions regarding design, and the high level of agreement on the final model. This model could be refined and evaluated to determine its efficacy in assisting novice or expert designers in creating and improving experiments that support learning. The method used in this study could be used for model development in other fields.

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2012