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- All Subjects: Price Optimization
- All Subjects: Statistics
DescriptionThe thesis will study price optimization techniques, SaaS industry pricing structures, A/B testing, and then build a unique framework to optimize price and maximize revenue. The ultimate goal of the thesis research is to create a framework that identifies the best pricing structure and price points for a SaaS company.
ContributorsRyu, Kibaek (Author) / Clark, Joseph (Thesis director) / Granberry, Chase (Committee member) / Barrett, The Honors College (Contributor) / Department of Finance (Contributor) / Department of Information Systems (Contributor)
Created2014-05
Description
League of Legends is a Multiplayer Online Battle Arena (MOBA) game. MOBA games are generally formatted where two teams of five, each player controlling a character (champion), will try to take each other's base as quickly as possible. Currently, with about 70 million, League of Legends is number one in the digital entertainment industry with $1.63 billion dollars of revenue in year 2015. This research analysis scopes in on the niche of the "Jungler" role between different tiers of player in League of Legends. I uncovered differences in player strategy that may explain the achievement of high rank using data aggregation through Riot Games' API, data slicing with time-sensitive data, random sampling, clustering by tiers, graphical techniques to display the cluster, distribution analysis and finally, a comprehensive factor analysis on the data's implications.
ContributorsPoon, Alex (Author) / Clark, Joseph (Thesis director) / Simon, Alan (Committee member) / Department of Information Systems (Contributor) / Department of Management (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05