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E-commerce has rapidly become a mainstay in today's economy, and many websites have built themselves around providing a platform for independent sellers. Sites such as Etsy, Storenvy, Redbubble, and Society6 are increasingly popular options for anyone looking to open their own online store. With this project, I attempted to examine

E-commerce has rapidly become a mainstay in today's economy, and many websites have built themselves around providing a platform for independent sellers. Sites such as Etsy, Storenvy, Redbubble, and Society6 are increasingly popular options for anyone looking to open their own online store. With this project, I attempted to examine the effects of four different marketing techniques on sales in an online store. I opened a shop on Etsy and tracked sales in connection with promotion through social media, selling products in-person at a convention, holding a holiday tie-in sale, and using price anchoring. Social media accounts were opened on Facebook, Tumblr, and Instagram to promote the shop over the course of the project period, and Etsy's web analytics were used to track which sites directed the most traffic to the shop. I attended a convention in mid-January 2016 where I sold my products and distributed business cards with a discount code to track sales resulting from being at the convention. A holiday sale was held in conjunction with Valentine's Day to look at whether holidays influenced purchases. Lastly, a significantly more expensive product was temporarily put in the shop to see whether it produced a price anchoring effect \u2014 that is, encouraged sales of the less expensive products by making them seem affordable in comparison. While the volume of sales data was too small to draw statistically significant conclusions, the project was a highly instructive experience in the process of opening a small online store. The decision-making steps outlined may be helpful to other students looking to open their own online shop.
ContributorsChen, Candice Elizabeth (Author) / Moore, James (Thesis director) / Sanford, Adriana (Committee member) / Harrington Bioengineering Program (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
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Only an Executive Summary of the project is included.
The goal of this project is to develop a deeper understanding of how machine learning pertains to the business world and how business professionals can capitalize on its capabilities. It explores the end-to-end process of integrating a machine and the tradeoffs

Only an Executive Summary of the project is included.
The goal of this project is to develop a deeper understanding of how machine learning pertains to the business world and how business professionals can capitalize on its capabilities. It explores the end-to-end process of integrating a machine and the tradeoffs and obstacles to consider. This topic is extremely pertinent today as the advent of big data increases and the use of machine learning and artificial intelligence is expanding across industries and functional roles. The approach I took was to expand on a project I championed as a Microsoft intern where I facilitated the integration of a forecasting machine learning model firsthand into the business. I supplement my findings from the experience with research on machine learning as a disruptive technology. This paper will not delve into the technical aspects of coding a machine model, but rather provide a holistic overview of developing the model from a business perspective. My findings show that, while the advantages of machine learning are large and widespread, a lack of visibility and transparency into the algorithms behind machine learning, the necessity for large amounts of data, and the overall complexity of creating accurate models are all tradeoffs to consider when deciding whether or not machine learning is suitable for a certain objective. The results of this paper are important in order to increase the understanding of any business professional on the capabilities and obstacles of integrating machine learning into their business operations.
ContributorsVerma, Ria (Author) / Goegan, Brian (Thesis director) / Moore, James (Committee member) / Department of Information Systems (Contributor) / Department of Supply Chain Management (Contributor) / Department of Economics (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description

The process of producing enormous amounts of ephemeral clothing at accelerated rates, known as fast fashion, creates significant environmental and societal issues. The phenomenon of fast fashion rose due to globalization, economic factors, lack of legislation, and the advancement of technology. Governments, companies, and consumers must work together to create

The process of producing enormous amounts of ephemeral clothing at accelerated rates, known as fast fashion, creates significant environmental and societal issues. The phenomenon of fast fashion rose due to globalization, economic factors, lack of legislation, and the advancement of technology. Governments, companies, and consumers must work together to create more sustainable retail supply chains. I have gathered information from interviews with individuals in the sustainable fashion industry, books, case studies, online reports, and newspaper articles. Based on my research, I recommend that companies should target wealthier consumers, develop a common language concerning sustainability, invest in sustainable fibers, and listen to factory employees for solutions to improve their working conditions. I also advise that the U.S governments should revise fashion copyright laws and international governments should emphasize regulations concerning the fashion industry. Lastly, consumers should adopt a price-per-wear mindset and utilize resale options. Overall, while perfect sustainability is improbable, consumers, governments, and companies should not use this as an excuse to avoid responsibility.

ContributorsWillner, Allison (Author) / Koretz, Lora (Thesis director) / Moore, James (Committee member) / Department of Management and Entrepreneurship (Contributor) / Dean, W.P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05