Matching Items (8)
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- All Subjects: Cognitive Psychology
- Creators: Gray, Rob
Description
Color as a communication medium plays an important role in conveying meaning. It has been identified as a major element in marketing and advertising, and has shown to influence consumer's emotions (Labrecque & Milne, 2012). Despite the large volume of color-centered research, the literature on the subject remains largely abstract and unreliable. Academic research on the impact of color on brand personality it is still in its early stages of investigation, and therefore fragmented and inadequate. The goal of this study is to identify and visually represent patterns of association between colors and specific brand personality traits. We hypothesized that such patterns exist, although the exact associations are difficult to predict. If such patterns are found, they can assist in creating a valuable design tool with wide range of applications in product design, manufacturing, and marketing.
ContributorsToteva, Maya (Author) / Branaghan, Russell (Thesis advisor) / Gray, Rob (Committee member) / Craig, Scotty (Committee member) / Arizona State University (Publisher)
Created2017
Description
The medical field is constantly looking for technological solutions to reduce user-error and improve procedures. As a potential solution for healthcare environments, Augmented Reality (AR) has received increasing attention in the past few decades due to advances in computing capabilities, lower cost, and better displays (Sauer, Khamene, Bascle, Vogt, & Rubino, 2002). Augmented Reality, as defined in Ronald Azuma’s initial survey of AR, combines virtual and real-world environments in three dimensions and in real-time (Azuma, 1997). Because visualization displays used in AR are related to human physiologic and cognitive constraints, any new system must improve on previous methods and be consistently aligned with human abilities in mind (Drascic & Milgram, 1996; Kruijff, Swan, & Feiner, 2010; Ziv, Wolpe, Small, & Glick, 2006). Based on promising findings from aviation and driving (Liu & Wen, 2004; Sojourner & Antin, 1990; Ververs & Wickens, 1998), this study identifies whether the spatial proximity affordance provided by a head-mounted display or alternative heads up display might benefit to attentional performance in a simulated routine medical task. Additionally, the present study explores how tasks of varying relatedness may relate to attentional performance differences when these tasks are presented at different spatial distances.
Contributorsdel Rio, Richard A (Author) / Branaghan, Russell (Thesis advisor) / Gray, Rob (Committee member) / Chiou, Erin (Committee member) / Arizona State University (Publisher)
Created2017
Description
Cyber operations are a complex sociotechnical system where humans and computers are operating in an environments in constant flux, as new technology and procedures are applied. Once inside the network, establishing a foothold, or beachhead, malicious actors can collect sensitive information, scan targets, and execute an attack.Increasing defensive capabilities through cyber deception shows great promise by providing an opportunity to delay and disrupt an attacker once network perimeter security has already been breached. Traditional Human Factors research and methods are designed to mitigate human limitations (e.g., mental, physical) to improve performance. These methods can also be used combatively to upend performance. Oppositional Human Factors (OHF), seek to strategically capitalize on cognitive limitations by eliciting decision-making errors and poor usability. Deceptive tactics to elicit decision-making biases might infiltrate attacker processes with uncertainty and make the overall attack economics unfavorable and cause an adversary to make mistakes and waste resources.
Two online experimental platforms were developed to test the Sunk Cost Fallacy in an interactive, gamified, and abstracted version of cyber attacker activities. This work presents the results of the Cypher platform. Offering a novel approach to understand decision-making and the Sunk Cost Fallacy influenced by factors of uncertainty, project completion and difficulty on progress decisions. Results demonstrate these methods are effective in delaying attacker forward progress, while further research is needed to fully understand the context in which decision-making limitations do and do not occur. The second platform, Attack Surface, is described. Limitations and lessons learned are presented for future work.
ContributorsJohnson, Chelsea Kae (Author) / Gutzwiller, Robert S (Thesis advisor) / Cooke, Nancy (Committee member) / Shade, Temmie (Committee member) / Ferguson-Walter, Kimberly (Committee member) / Roscoe, Rod (Committee member) / Gray, Rob (Committee member) / Arizona State University (Publisher)
Created2022
Description
Urban search and rescue (USAR) teams may use Artificial Social Intelligence (ASI) agents to aid teams in adapting to dynamic environments, minimize risk, and increase mission assurance and task performance. This thesis underlines the relationship between vocal pitch, stress, and team performance from a recent experiment conducted in a simulated USAR synthetic task environment (STE). The simulated USAR-STE is a platform to use ASI as an advisor to intervene in the human team members’ cognitive processes, which aims to reduce risk to task execution and to maintain team performance. Three heterogeneous and interdependent roles interact via voice communication to search and rescue the victims: (1) medic -rescues victims and identifies the severity of injuries; (2) transporter -moves victims to their designated zone based on injury severity; (3) engineer -removes hazardous material such as rubble from a room or hallway that is blocking passage. Different speeds are associated with each role, such as medic, transporter, and engineer. Medic has a default speed; the transporter has times two over the default speed; the engineer has the slowest speed. In a total of 45 teams, three ASI conditions, manipulated based on ASI intervention communication length and frequency, were analyzed. Each team participated in two 15-min missions. The results indicate a U-shaped relationship between the transporter’s pitch and a change in team performance. A possible explanation for this significance is the task and role design. The transporter may have the most central role in voice communication because when the transporter is under varying levels of workload and stress, and thus voice pitch has a complex relationship with performance for that role.
ContributorsCLARK, JESKA (Author) / Cooke, Nancy J (Thesis advisor) / Gutzwiller, Robert (Committee member) / Gray, Rob (Committee member) / Arizona State University (Publisher)
Created2023
Description
Human-robot teams (HRTs) have seen more frequent use over the past few years,specifically, in the context of Search and Rescue (SAR) environments. Trust is an important factor in the success of HRTs. Both trust and reliance must be appropriately calibrated for the human operator to work faultlessly with a robot teammate. In highly complex and time restrictive environments, such as a search and rescue mission following a disaster, uncertainty information may be given by the robot in the form of confidence to help properly calibrate trust and reliance. This study seeks to examine the impact that confidence information may have on trust and how it may help calibrate reliance in complex HRTs. Trust and reliance data were gathered using a simulated SAR task environment for participants who then received confidence information from the robot for one of two missions. Results from this study indicated that trust was higher when participants received confidence information from the robot, however, no clear relationship between confidence and reliance were found. The findings from this study can be used to further improve human-robot teaming in search and rescue tasks.
ContributorsWolff, Alexandra (Author) / Cooke, Nancy J (Thesis advisor) / Chiou, Erin (Committee member) / Gray, Rob (Committee member) / Arizona State University (Publisher)
Created2022
Description
Maintaining upright balance and postural control is a task that most individuals perform everyday with ease and without much thought. Although it may be a relatively easy task to perform, research has shown that changes in cognitive (or “attentional”) processes are reflected in the movements of sway. The purpose of this dissertation is to understand the relationship between attention and posture when attention is directly or indirectly shifted away from posture. Using a dual-task paradigm, attention was shifted directly by instructing participants to prioritize the balance task (minimize sway in a unipedal stance) or prioritize the cognitive task (minimize errors in an auditory n-back task) and indirectly by changing the difficulty level of the cognitive task (0-back vs. 2-back task). Postural sway was assessed using sample entropy (SampEn), standard deviation, (SD) and sway path (SP) of trunk movements to measure the regularity, variability, and overall distance of sway travelled, respectively. Dual-task behavior was examined when participants were in a controlled (i.e., non-fatigued) state (Experiment 1), in a state of physical fatigue (Experiment 2), and in a state of mental fatigue (Experiment 3). Across all three experiments, indirectly shifting attention away from posture in the more difficult 2-back task induced less regularity (higher SampEn) and variability (smaller SD) in postural sway. Directly shifting attention away from posture, by prioritizing the cognitive task, induced less regularity (higher SampEn) and a longer path length (higher SP) in Experiment 1, however this effect was not significant for the fatigued participants in Experiments 2 and 3. Neither physical fatigue (Experiment 2) or mental fatigue (Experiment 3) negatively affected postural sway or cognitive performance. Overall, the findings from this dissertation contribute to the relationship between movement regularity and attention in posture, and that the postural behavior that emerges is sensitive to methods in which attention is manipulated (direct, indirect) and fatigue (physical, mental).
ContributorsGibbons, Cameron Todd (Author) / Amazeen, Polemnia G (Thesis advisor) / Amazeen, Eric L (Committee member) / Gray, Rob (Committee member) / Brewer, Gene A. (Committee member) / Arizona State University (Publisher)
Created2019
Description
In order to perceive the heaviness of an object, one must wield it. This requires muscle activity and its resulting movements. Research has shown that muscle activity and movement combine for this perception in a manner inspired by Newton’s 2nd Law of Motion. Research in this area has relied on specific movement and muscle activity measures that often capture one moment of a lift. The current set of experiments set out to determine which measures best capture the underlying phenomena that lead to heaviness perception during a lift. In the first experiment, participants lifted stimuli with an elbow flexion lift while their muscle activity and movement were recorded. Participants reported their perceived heaviness of the stimuli as soon as they reached it, which resulted in an average decision angle of around 30-degrees. In the second and third experiments, participants the same stimuli with the same elbow flexion lift in four perturbation conditions – they experienced perturbations at 15-degrees of the lift, 30-degrees, 45-degrees, and with no perturbation. In the second experiment, participants experienced a physical perturbation and a cognitive perturbation in the third experiment. Across Experiments 2 and 3, the pattern of results suggested that the more time participants have in a lift, the more proportion correct, muscle activity, and movement measures appears like they do in the no perturbation condition. Additionally, a logistic least absolute shrinkage and selection operator (LASSO) regression was used to determine which measures best predicted perception. Results show that the integrated electromyogram of the biceps brachii that occurs after peak acceleration (iEMG BB after pACC) and Average Acceleration, which are both measures that capture more than one point of a lift, predicted heaviness perception. A new model of heaviness perception was then developed, using these new measures. Comparing this New Model to an Original Model from Waddell et al., 2016 resulted in better prediction from the New Model – suggesting that measure that capture more of a lift better predict heaviness perception, meaning that an entire ongoing action event is important for perception.
ContributorsWaddell, Morgan Leigh (Author) / Amazeen, Eric L (Thesis advisor) / Amazeen, Polemnia G (Committee member) / Glenberg, Arthur M (Committee member) / Gray, Rob (Committee member) / Arizona State University (Publisher)
Created2021
Description
In an ever-faster world, products that are designed for enhancing the speed of a certain task can and are being designed in rapid iterations by means of adding or modifying features that impact the energetics, kinematics and kinetics of a given product. Given the ubiquity of said changes and the need to market these products in a very crowded marketplace, it is imperative for the products to communicate the ‘speed’ of the additional features. Thus, it has been hypothesized that adding a few simple changes to the visual representation of a product or the context in which it is being presented could enhance the perception of the product dynamics at a cognitive or emotional level. The present work is aimed at determining the impact of visual elements such as shapes, colors, and textures on the perception of speed. Three hundred and twenty subjects participated in a discrimination task and a reaction task to measure the impact of various patterns, textures, and colors on the perception of speed. Throughout both tasks, the subjects were exposed to a number of various visual patterns or colors presented as a static background or recognizable object for a set amount of time. Based on the subjects’ performance we have identified and quantified the impact of specific visual design patterns and colors on the perception of speed. Primary results indicate promising evidence that certain fundamental visual elements of shape, color, and texture when presented as a static background or object design could induce subtle changes in visual perception that can alter the overall movement dynamics perception.
ContributorsBaldwin, Brooke (Author) / Coza, Aurel (Thesis advisor) / Becker, David (Thesis advisor) / Gray, Rob (Committee member) / Arizona State University (Publisher)
Created2021