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- All Subjects: Fiction
- Creators: School of Historical, Philosophical and Religious Studies
- Creators: Bate, Thomas
- Member of: Barrett, The Honors College Thesis/Creative Project Collection
To gain insight into the state of the industry and current position of independent bookstores, I will first examine the past fifty years of the brick-and-mortar bookstore, followed by a Porter’s Five Forces analysis of the industry threats and a SWOT analysis to compare the strengths and weaknesses of independent bookstores. Next, the patrons of independent bookstores will be discussed with a focus on the two largest consumer groups of Millennials and Baby Boomers, their characteristics, and the opportunities they provide to bookstores. After this there will be an exploration of the competitors to brick-and-mortar bookstores, focusing on Amazon and then touching on some of the other rivals to bookstores’ consumer base. The next section will be an in-depth analysis of a variety of bookstores across the United States, with attention to their successful practices, goals, concerns, and failures. First, there will be a comparison of industry success and failure through case studies of Borders and Powell’s bookstores. Next, there will be a comparison of five beloved independent bookstores across the country to share their varied competitive advantages that are the secret to their success. Finally, there are primary source interviews with the employees of three major Phoenix bookstores, which provide insight into the goals, current projects, attitudes, and inner strengths of these businesses. Finally, the thesis will conclude with a section offering solutions and suggestions for independent bookstores to pursue based on the primary and secondary research discussed above. These recommendations are focused on five key areas:
• Community
• Consumers
• Store Design
• Technology
• Diversification
Ultimately, the information provided by this research and these interviews indicates that while vital business changes are being pursued by independent and chain bookstores across the United States, the independent bookstore shows no signs of disappearing in favor of online vendors or e-readers.
This is a collection of short stories surrounding the life of a person whose heart is broken. It documents the experiences of a range of people: a therapist in a psychiatric ward, a desperate housewife, a haggard professor, a famous composer, in various locations from New York City, to the deserts of the Southwest, to the calm of coastal California. It is an attempt to show the impact of grief and loss on the human heart and mind, and how the psychological impact of such a tragedy can seep into the lives of countless others, so interconnected is our presence on this planet. This is a book about pain, life, and love. Most of all, it is a book about memory, that illusory thing which taunts and tempts us all. I hope only that this work makes the reader feel in communion with the characters, so that they may sense what they - and ostensibly, the author - feel in their hearts and minds.