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- All Subjects: Finance
- Member of: Barrett, The Honors College Thesis/Creative Project Collection
Description
The purpose of this project was to promote financial literacy amongst individuals in their 20s and empower them to take control of their finances. Statistics show society is lacking the financial knowledge to create a successful future and be able to one day retire debt free. My research details that by starting in your 20s and aiming for five simple, yet effective, goals one will be able to launch their success and do so reasonably. The thesis presentation details each of the five goals and outlines how to achieve each.
ContributorsErena, Allison (Author) / Prince, Linda (Thesis director) / Radway, Debra (Committee member) / Barrett, The Honors College (Contributor) / School of Accountancy (Contributor) / Dean, W.P. Carey School of Business (Contributor)
Created2023-05
ContributorsErena, Allison (Author) / Prince, Linda (Thesis director) / Radway, Debra (Committee member) / Barrett, The Honors College (Contributor) / School of Accountancy (Contributor) / Dean, W.P. Carey School of Business (Contributor)
Created2023-05
ContributorsErena, Allison (Author) / Prince, Linda (Thesis director) / Radway, Debra (Committee member) / Barrett, The Honors College (Contributor) / School of Accountancy (Contributor) / Dean, W.P. Carey School of Business (Contributor)
Created2023-05
ContributorsErena, Allison (Author) / Prince, Linda (Thesis director) / Radway, Debra (Committee member) / Barrett, The Honors College (Contributor) / School of Accountancy (Contributor) / Dean, W.P. Carey School of Business (Contributor)
Created2023-05
Description
Over 50% of the US population has listened to a podcast as of 2019. That is over 144 million people in the US alone that can potentially generate revenue for a podcast host. In 2017, podcast advertising secured revenues of $314 million. It is expected to grow to $659 million by 2020 (Goldberg). There is a growing market of active podcast listeners for advertisers to tap into. There is so much potential in podcasting that Spotify has recently decided that they are willing to spend $400-500 million on this category alone in 2019. In that large figure they have acquired “Gimlet”, a podcasting company, for 230 million and “Anchor”, a creation/distribution platform (Heater).
These massive amounts of investment in podcasting is assuring for the podcast industry that began as recently as the early 2000’s. There is money to be made for the content creators of podcasts as well. This paper focuses on how podcast hosts can generate the most amount of money. The two forms of producing income is by paid advertisements or donations/crowdfunding. I conducted an experiment using my own podcast to test whether paid advertisements or donations were more effective at making money. My hypothesis for this experiment is if I offer a free podcast for the public to listen to and ask for donations then I think less than 10% of listeners will donate. I believe that paid advertisements will generate more revenue than donations because I believe podcast listeners are not generous enough to donate. My research on how to make the most money podcasting is illustrated in the following pages.
These massive amounts of investment in podcasting is assuring for the podcast industry that began as recently as the early 2000’s. There is money to be made for the content creators of podcasts as well. This paper focuses on how podcast hosts can generate the most amount of money. The two forms of producing income is by paid advertisements or donations/crowdfunding. I conducted an experiment using my own podcast to test whether paid advertisements or donations were more effective at making money. My hypothesis for this experiment is if I offer a free podcast for the public to listen to and ask for donations then I think less than 10% of listeners will donate. I believe that paid advertisements will generate more revenue than donations because I believe podcast listeners are not generous enough to donate. My research on how to make the most money podcasting is illustrated in the following pages.
ContributorsMaldonado, Marcus (Author) / Radway, Debra (Thesis director) / Bonfigilo, Thomas (Committee member) / Department of Finance (Contributor, Contributor) / Department of Information Systems (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05