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Amazon Prime Air is the innovative new service that promises automated drone delivery in thirty minutes or less. The platform has not yet been brought to market, but there is a plethora compelling data available that suggests it will be a unique and highly disruptive business segment for Amazon. The

Amazon Prime Air is the innovative new service that promises automated drone delivery in thirty minutes or less. The platform has not yet been brought to market, but there is a plethora compelling data available that suggests it will be a unique and highly disruptive business segment for Amazon. The aim of this thesis is to analyze the framework laid out by Amazon.com, Inc. for their anticipated Prime Air drone delivery platform, and offer our recommendations for what steps the e-commerce giant should take moving forward. Following a brief recap of the company's founding and a breakdown of its various business segments, we will begin our analysis by examining past strategic decisions that Amazon has made which have directly contributed to their current market position. It is our goal to construct a narrative of what events lead the company to begin developing a fleet of automated delivery vehicles. Following this history lesson, we will review and criticize the existing elements of Amazon's Prime Air platform, and explore any possible alternatives that they could have taken to optimize the development of this exciting new technology. Criticisms will touch upon elements such as cost efficiencies, brand management, and utilization of infrastructure to name but a few. These criticisms will be based upon data sourced from Amazon's available material as well as comments from market analysts and journalists. The culminating element of our analysis will be to offer our professional recommendations as to what we believe the next logical steps that Amazon should take for their Prime Air platform. These recommendations will be informed by our criticisms and our understanding of Amazon as a corporation. This chapter will be largely concerned with guiding Amazon towards a fully optimized drone delivery platform. Our recommendations will be based upon our extensive experience concerning cost and logistical efficiencies, as well as our knowledge of Amazon as a corporation. We will offer succinct suggestions for Amazon's immediate needs as well as long-term solutions to lingering obstacles that they may face.
ContributorsMcCaleb, Nicholas (Co-author) / Glynn, Reagan (Co-author) / Choi, Thomas (Thesis director) / Rogers, Dale (Committee member) / Department of Supply Chain Management (Contributor) / Department of Information Systems (Contributor) / Department of Finance (Contributor) / W. P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2017-05
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Goal of paper: To discuss the benefits and detractors of asteroid mining, and whether this is a task that should be undertaken now, or if something needs to change before real strides can be made in the field. Findings: After research and looking at what companies are currently doing, I

Goal of paper: To discuss the benefits and detractors of asteroid mining, and whether this is a task that should be undertaken now, or if something needs to change before real strides can be made in the field. Findings: After research and looking at what companies are currently doing, I have found several different benefits and detractors of asteroid mining. The main benefit of asteroid mining is acquiring the resources at the end of the project, whether those resources are raw metals being brought back to Earth or water that will be used as fuel for deep space travel. Those resources are extremely valuable and can create a huge profit for the company that acquires them. However, these resources can take an extremely long time to acquire, at least 20 years. So, while this industry can be extremely lucrative, it may take quite a long time and will need plenty of funding and side ventures to stay afloat long enough to reach that goal. Overall, if financed properly asteroid mining can be extremely profitable.
ContributorsScheven, Spenser (Author) / Choi, Thomas (Thesis director) / Printezis, Antonios (Committee member) / Department of Information Systems (Contributor) / W. P. Carey School of Business (Contributor) / Department of Supply Chain Management (Contributor) / Department of Finance (Contributor) / Barrett, The Honors College (Contributor)
Created2017-05