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In my exploration of the expectations of customer service that people have in regards to their visits at Starbucks retail stores, I will utilize Laswell's Model of Communication and the theory of symbolic interactionism to guide my findings. These overarching ideas provide a foundation for understanding the communication process as

In my exploration of the expectations of customer service that people have in regards to their visits at Starbucks retail stores, I will utilize Laswell's Model of Communication and the theory of symbolic interactionism to guide my findings. These overarching ideas provide a foundation for understanding the communication process as a whole, and will therefore allow us to extract meaningful information from regular interactions between Starbucks employees and consumers. Additionally, my goal is for these discoveries to produce insight in regards to critical customer service qualities that other businesses should incorporate into their own customer service programs in order to find success.
ContributorsRomero, Felipe Antonio (Author) / Martin, Judith (Thesis director) / Robinson, Jennifer (Committee member) / Propes, Rebecca (Committee member) / Barrett, The Honors College (Contributor) / Hugh Downs School of Human Communication (Contributor)
Created2014-12
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This study investigates the relationship between intercultural friendships and attitudes towards intercultural dating—from the perspective of Asian students studying in the United States. Twenty Chinese students completed an online, 19-item questionnaire (Survey Monkey) surveying the cultural diversity of their friendships (age, gender, religion, nationality, and language) and also their

This study investigates the relationship between intercultural friendships and attitudes towards intercultural dating—from the perspective of Asian students studying in the United States. Twenty Chinese students completed an online, 19-item questionnaire (Survey Monkey) surveying the cultural diversity of their friendships (age, gender, religion, nationality, and language) and also their attitudes toward dating White U.S. Americans. The data were submitted to statistical tests and the results revealed no significant correlation between success in developing U.S. American friends, diversity of friendship networks, and interest in dating a White U.S. American. These non-significant results may be due to a limitation of the study--the small number of respondents. However additional findings revealed a high percentage of respondents expressed interest in making friends and dating White U.S. Americans. They also identified major challenges involved--language barriers and cultural differences. Finally, future research directions and applications of research findings are presented.
ContributorsWarner, Olivia Rose (Author) / Martin, Judith (Thesis director) / Mongeau, Paul (Committee member) / Faulkner, Kristin (Committee member) / Barrett, The Honors College (Contributor) / School of Community Resources and Development (Contributor) / Hugh Downs School of Human Communication (Contributor)
Created2013-05
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Description

In today's business environment, customer service is more critical than ever. It is a major factor when consumers decide where to take their business. However, consumer choice is not applicable to all businesses for example, public utilities. Consumers do not have a choice in picking which utility company provides them

In today's business environment, customer service is more critical than ever. It is a major factor when consumers decide where to take their business. However, consumer choice is not applicable to all businesses for example, public utilities. Consumers do not have a choice in picking which utility company provides them service; the choice depends upon local jurisdictions and predetermined service territories. This lack of choice creates a "forced relationship" between consumers and public utilities. Because the nature of this relationship can have a negative impact, public utilities need to reevaluate their approach and invest in effective customer service as a valuable tool to achieve their organizational goals. This study investigates the need for public utilities to expand their investment; explores the available avenues to expand their investment; and offers a recommended pathway with the features and interface to expand their investment. Technology is the key in achieving organizational goals as it can reengineer internal and external operations. Self-service technology (SST) along with the features of gamification enable an organization to reengineer both its internal and its external operations. Companies can shift work from employees to customers and develop new mediums for customer service interaction. Overall, three investments are analyzed: traditional call centers, online, and mobile. The analysis focuses on available features and how those features affect the achievement of organizational goals. Two studies comprise interviews with utility representatives and a customer survey completed to reinforce findings. Based on the research, a smartphone application is the best option to enhance customer service while addressing all organizational goals.

ContributorsKosednar, Andrew Steven (Author) / Eaton, Kathryn (Thesis director) / Brendza, Daniel (Committee member) / WPC Graduate Programs (Contributor) / School of Accountancy (Contributor) / Barrett, The Honors College (Contributor)
Created2016-12
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Description
This dissertation aimed to identify the factors that facilitated the friendship initiation, development, and maintenance between Taiwanese and Chinese students and the influential relationship among those factors. Nine Taiwanese and nine Chinese students studying at one Taiwanese university were recruited for this study. The Chinese students were in Taiwan for

This dissertation aimed to identify the factors that facilitated the friendship initiation, development, and maintenance between Taiwanese and Chinese students and the influential relationship among those factors. Nine Taiwanese and nine Chinese students studying at one Taiwanese university were recruited for this study. The Chinese students were in Taiwan for at least two years. The participants were friends with the other party for at least 8 months. This study was divided into three stages. In the first stage, participants were required to provide factors that facilitated their friendship with the other party. Fifty ideas were collected. In the second stage, participants were asked to clarify those factors and then categorize those factors. Fourteen categories were identified in this stage. The participants, then, voted on factors that affected their friendship formation, development, and maintenance with other party. Fifteen factors were voted the highest among those factors. Those 15 factors were imported into interpretive structure modeling (ISM) software for the next stage. In the third stage, 18 one-on-one interviews were conducted, and 18 ISM diagrams were generated. ISM provided a method to identify the influential relationship among those factors. According to the results, the friendship formation model was proposed. Five stages were identified in this model: exploring, matching, engaging, deepening and bonding.
ContributorsChen, Tzu-Chiao (Author) / Broome, Benjamin (Thesis advisor) / Martin, Judith (Committee member) / Romero, Mary (Committee member) / Arizona State University (Publisher)
Created2016
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Description
This study aims to deepen the understanding of how Third Culture Kids (TCKs) receive and maintain long-term perceptions of positive identity. The literature review surveys bodies of research related to Third Culture Kids, intercultural communication conceptions of identity, and communication strategies of identity management. The research framework is a response

This study aims to deepen the understanding of how Third Culture Kids (TCKs) receive and maintain long-term perceptions of positive identity. The literature review surveys bodies of research related to Third Culture Kids, intercultural communication conceptions of identity, and communication strategies of identity management. The research framework is a response to Martin and Nakayama’s (2010) call for a dialectical approach to the study of intercultural communication, and reflects an interpretive/critical/activist dialectic paradigm.

This qualitative multi-method research project gathered survey, interview, and visual data through online platforms. Participants were TCKs over age 40 who self-selected as having a positive identity. A modified grounded analysis revealed several key findings connected to agency development, choice making, communication filters, and framing of positivity. Factors contributing to characteristics of a positive identity included sending organization, total number and frequency of moves, and degrees of difference among their cultural contexts.
ContributorsJung, Amy Christine (Author) / Broome, Benjamin (Thesis advisor) / Martin, Judith (Committee member) / Tracy, Sarah (Committee member) / Cottrell, Anna (Committee member) / Arizona State University (Publisher)
Created2016
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Description
This dissertation investigated positive intergroup contact and communication in the experiences of fans at the 2016 Summer Olympics in Rio de Janeiro, Brazil. Guided by concepts from Intergroup Contact Theory (ICT), formerly Allport’s (1954) Contact Hypothesis, I asked fans to identify and discuss factors that were relevant to their experiences

This dissertation investigated positive intergroup contact and communication in the experiences of fans at the 2016 Summer Olympics in Rio de Janeiro, Brazil. Guided by concepts from Intergroup Contact Theory (ICT), formerly Allport’s (1954) Contact Hypothesis, I asked fans to identify and discuss factors that were relevant to their experiences at the event. These factors are reported in previous literature to foster positive intergroup relations. The fan participants also provided detailed, experience-based rationales for why and how the factors supported each other and created individual models of their experiences of ICT at the Olympics. The study relied on participant-centered, in-depth qualitative interviews using Interpretive Structural Modeling (ISM) software. Based on an integration of ICT, communication theories, social capital concepts, and calls from the International Olympic Committee (IOC) and mega-sporting event industry, the dissertation sought to answer four research questions. It started with a broad approach to the array of previous scholars’ ICT factors in order to identify what factors were present and relevant in fans’ experiences. It also sought to understand why and how the factors worked together by analyzing the ways factors related to and supported each other in Olympic fans’ experiences and producing a composite meta-structure of the factors’ relationships. Additionally, through thematic analysis, the research explored where and when in fans’ experiences the factors emerged and were active. Finally, the study identified the functions that each ICT factor served in fostering positive intergroup contact and communication and offered suggestions for practitioners and organizers of intergroup contexts. The study aimed to make theoretical contributions by addressing gaps and calls in ICT literature, as well as practical contributions by providing insight about how to organize intergroup contexts to foster positive contact and communication. In addition to addressing its research questions, the study provided a comprehensive list of previous scholars’ ICT factors, a preliminary, tentative model of ICT for ideal intergroup contexts adapted from Pettigrew’s (1998) model of group membership transformation for problematic contexts, and promising future directions given the unique, ideal, and unexplored features of the Olympics.
ContributorsBrenneman, Luke (Author) / Alberts, Janet (Thesis advisor) / Broome, Benjamin (Thesis advisor) / Chatziefstathiou, Dikaia (Committee member) / Martin, Judith (Committee member) / Arizona State University (Publisher)
Created2017