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This study aims to identify the presence and impact of gender stereotypes for the business and construction industries and how women are hindered by these stereotypes. Through a two part study including a survey and one-on-one interviews with male and female participants, qualitative and quantitative data was collected to identify

This study aims to identify the presence and impact of gender stereotypes for the business and construction industries and how women are hindered by these stereotypes. Through a two part study including a survey and one-on-one interviews with male and female participants, qualitative and quantitative data was collected to identify trends in stereotypes. The analysis identified the existence of gender stereotypes in four general categories: Education, Occupational Advancement, Work-Life Balance, and Glass Ceiling. In the subsequent passages, testimonials from study participants and additional research elaborate on how these categories of gender stereotypes impact women at specific companies and women in the business and construction industries as a whole. These testimonials allowed us to form conclusions on gender stereotyping in business and construction revealing the overall impact of many "unwritten" blockades against women's occupational success including the Glass Ceiling, Good Ol' Boys Club, and "Think Manager \u2014 Think Male". Although many of these stereotypes have impacted the business and construction industries for decades, many individuals currently in the workforce believe the new entrants into the workforce, the Millennial Generation, will likely cause gender stereotypes in the workforce to diminish.
ContributorsTroupe, Katherine (Co-author) / Evans, Nicole (Co-author) / Dove-Viebahn, Aviva (Thesis director) / Cassidy, Nancy (Committee member) / Weaver, Edwin (Committee member) / School of Accountancy (Contributor) / WPC Graduate Programs (Contributor) / Barrett, The Honors College (Contributor)
Created2017-05
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Society has formed certain stereotypes surrounding genders and the roles that they play in society based on the qualities that each gender is assumed to have (Lopez & Ensari, 2014; Eagly & Wood, 2012; Heilman, 2012). Leadership is seen as a masculine role because of the similar perceptions between what

Society has formed certain stereotypes surrounding genders and the roles that they play in society based on the qualities that each gender is assumed to have (Lopez & Ensari, 2014; Eagly & Wood, 2012; Heilman, 2012). Leadership is seen as a masculine role because of the similar perceptions between what qualities men possess and what qualities leadership requires. (Koenig et al., 2011). Biases against women in leadership prevent women from successfully gaining high-level positions at the same rate as men, despite equal qualifications (Lopez & Ensari, 2014). There is great debate on how this problem can be resolved. On the one hand, trends toward institutional and policy changes in the 1970’s and 1980’s were intended to create greater equality and help women reduce bias in the workforce. More recently, however, the tone of the conversation has shifted. Books like Sheryl Sandberg’s “Lean In” have seen great popularity as they emphasize the role women have to combat bias through personal empowerment rather than waiting for the system to change. As a consequence of this shift in ideology, a possible shift has occurred in perceptions of where responsibility for change lies. This presents the question: Does exposure to empowerment literature increase perceptions of women’s responsibility to fix the gender inequality issue in the workplace?
ContributorsSchewe, Rachel (Author) / Samuelson, Melissa (Thesis director) / Hart, Wendy (Committee member) / School of Accountancy (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05