Matching Items (4)

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Long Lines: Looking at The Starbucks On Campus from A Business Process Management Perspective

Description

This project aimed to find implementable solutions to the long flow times at the Starbucks locations on campus. Surveys of the consumers indicated a dissatisfaction rating of 29%, neutral rating

This project aimed to find implementable solutions to the long flow times at the Starbucks locations on campus. Surveys of the consumers indicated a dissatisfaction rating of 29%, neutral rating of 29% and satisfaction rating of 42%. Showing room for improvement in satisfaction, respondents were asked if a decrease in flow time or if mobile ordering was implemented would affect their frequency, over 50% responded that it would increase their frequency. Implementation of a mobile ordering system into the ASU app or separating the register line into M&G only and then cash and card only, is recommended to decrease the flow time.

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Agent

Created

Date Created
  • 2020-12

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QUALITIES OF EXEMPLARY CUSTOMER SERVICE: CAPTURING THE COMPLETE STARBUCKS GUEST EXPERIENCE

Description

In my exploration of the expectations of customer service that people have in regards to their visits at Starbucks retail stores, I will utilize Laswell's Model of Communication and the

In my exploration of the expectations of customer service that people have in regards to their visits at Starbucks retail stores, I will utilize Laswell's Model of Communication and the theory of symbolic interactionism to guide my findings. These overarching ideas provide a foundation for understanding the communication process as a whole, and will therefore allow us to extract meaningful information from regular interactions between Starbucks employees and consumers. Additionally, my goal is for these discoveries to produce insight in regards to critical customer service qualities that other businesses should incorporate into their own customer service programs in order to find success.

Contributors

Agent

Created

Date Created
  • 2014-12

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Viewing Starbucks Through the Four Frames

Description

This thesis utilizes Bolman and Deal’s Four Frames to analyze the confusion and miscommunication within the coffee company, Starbucks. This is a direct translation into the practice of a barista.

This thesis utilizes Bolman and Deal’s Four Frames to analyze the confusion and miscommunication within the coffee company, Starbucks. This is a direct translation into the practice of a barista. Emphasizing the importance of explaining policies and communication between baristas. Revising training manuals and educating baristas through a more extensive training program would result in a better work environment and create a more consistent Starbucks experience between each retail store. An explanation of how the Starbucks retail store works and the dynamics of the bar position and steam wand are given. Ultimately, the Symbolic and Human Resource frames highlight Starbucks, however, the Structural frame does fall short. The political frame highlights a specific conflict that happens at the retails level. The analysis is based on all four of these existing frames presented in the text by Bolman and Deal as well as Starbucks-oriented literature evidence. Recommendations for the future of the Starbucks company include adjusting the training to incorporate a module based on understanding the reason specific tasks are done, making a chart to remind baristas of why certain tasks like sanitizing the steam wand are crucial to the success of the company. Overall, analyzing through the frames presented by Bolman and Deal it could potentially allow successful solutions to be established to encourage the advancement of the Starbucks company.

Contributors

Agent

Created

Date Created
  • 2021-05

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Factors Affecting Brand Loyalty and Consumer Purchasing Decisions: A Study of the Starbucks Experience

Description

Creating a strong brand enables companies to create a loyal customer base that leads to success and profitability. Companies can acquire this success through the right mix of marketing techniques

Creating a strong brand enables companies to create a loyal customer base that leads to success and profitability. Companies can acquire this success through the right mix of marketing techniques and company strategies that consumers see as important. They may need to think outside of traditional marketing and focus on how they can create a unique experience that their customer will enjoy and only be able to receive from that specific company. The Starbucks Corporation has been able to create this experience that has created an astonishing customer base and loyalty to their brand. Through the initial research of various marketing and sociological perspectives, an experiment was created that could measure whether consumer loyalty was the driving force behind consumer purchases. In order to measure this, it is necessary to distinguish between a desire for the products and a loyalty to the brand.

Contributors

Agent

Created

Date Created
  • 2014-05